中新网济南2月26日电(王采怡)农历马年春节前后，山东各地通过非遗展演、民俗市集、沉浸体验等多 元形式，将传统年俗与现代生活交融，让民众在逛大集、品美食、学手艺中感受新春氛围，也让民间艺 术焕发蓬勃生机。 连日来，济南市莱芜区人民广场上张灯结彩。在此举办的2026年莱芜区年货大集上人头攒动，涵盖吃、 玩等多元品类，游客在逛集的乐趣中，感受传统年俗的魅力。 美食区无疑是大集的"人气担当"，糖葫芦展位前格外热闹，一串串糖葫芦整齐码放，饱满的山楂裹着脆 甜糖壳，有的还点缀着软糯的山药豆，摊主的吆喝声吸引着往来市民："这酸甜味儿，才是过年的滋 味"。 民众在刘 家面塑展位前驻足观赏。莱芜区委宣传部供图 菏泽市单 县曹庄镇林台古镇景区"黄河大集"新春季主题活动举办。单县县委宣传部供图 连日来，在位于聊城市东昌府区的水上古城景区，梁水镇伞棒舞、闫寺秧歌、孙庄舞狮、道口铺竹马舞 等经典民俗节目轮番登场，队伍穿梭于古城街巷，威风锣鼓与欢腾舞姿点燃全场。 活动现场，歌舞燃动古街，各式民俗舞蹈轮番上演。四大街巷里，糖画、剪纸、面塑等非遗摊位错落分 布，传承人手把手演绎千年技艺。美食小摊香气扑鼻，"聊城礼物"文创琳琅满目，让游客感 ...

市集带火新年货，乡村游有了新玩法，看剧观影成新年俗……这个春节，大众日报·大众新闻推出"齐鲁年味·消费新潮"系列报道，通过一个个 鲜活具体的故事，生动展现山东春节消费市场的新特点、新趋势。 赶年集，赶出新风尚 过去赶集，拼的是脚力；今年赶集，可能要拼网速。在邹平，当地供销社依托17处镇街的供销超市等销售渠道启动了"供销年货大集"，把直播 间搬进了大集现场。 在潍坊青州古城，一家按照二十世纪七八十年代供销社门市部场景还原的"供销社古城店"成了"网红打卡地"。有人排队进店买了一包怀旧包装 的桃酥，拍照发朋友圈："这个我在奶奶家见过。" 另一个有趣的现象是：大集，正在成为年轻人的"社交货币"。打开朋友圈、抖音、小红书等，春节前的关键词除了"年终总结""返乡"，还多 了"大集打卡"。有人晒糖葫芦，有人晒春联摊，还有人晒和非遗代表性传承人的合影。对很多年轻人来说，赶年集考虑的不是"家里缺什 么""过年要备什么"，而是"什么好吃""什么有意思""什么值得发一条朋友圈"。 非遗好物热销，年味打包带回家 2月17日，正月初一，大明湖畔热闹起来。数十个非遗手作、美食档口一字排开，舞龙队伍穿街而过，年味在人潮与锣鼓声中迅速升温。 ...

21日，正月初五。 中央大街上，人来人往，非常热闹。 拍照发朋友圈 品尝美食 记录瞬间 记录瞬间 这里是来哈尔滨的外地游客必打卡的一处景点。 游客们走在百年老街的面包石上，观赏着欧式特色建筑，品尝着冰棍、烟囱面包、烤红肠、糖葫芦等美食，并用手机、相机记录下一个个精彩瞬间。 大家脸上都洋溢着欢乐幸福的笑容。 天气预报显示，未来几日哈尔滨迎来大幅度降温，提醒人们及时增添衣物。 记录瞬间 百年老街上人来人往非常热闹 记者：苏强；摄影：苏强；视频：苏强 记录瞬间 ...

当非遗变成可触碰的记忆 在江阴利港公园广场的新春游园会上，来自坦桑尼亚的外籍友人Collin正与几名本地孩子围成一圈学写 春联。一笔一画落在红纸上，欢声笑语不断。 春节期间，无锡大地年味正浓。来自南非、波兰、坦桑尼亚、约旦、俄罗斯、韩国、哈萨克斯坦、乌兹 别克斯坦等国的外籍友人，在非遗体验中感受中国年的独特魅力，用镜头记录下"会呼吸的文化"。 这是"在利港，聆听手艺的呼吸"非遗体验活动的一个温暖瞬间。本次活动邀请了来自南非、波兰、坦桑 尼亚等国的外籍自媒体创作者，沉浸式感受利港非遗的温度。 在黄丹村村史馆和民俗馆，外籍友人在虎头鞋、芦花靴等非遗手工艺展品前驻足端详；传统炉灶、渔民 服装等老物件更是第一次见到。现场负责人讲述每一件器物、每一张照片背后的文化故事，外籍友人亲 身体验中式传统乡村的生活方式，并纷纷举起镜头记录。 新春游园会上，写福字、猜灯谜、逛年货摊位，浓浓的年味与乡土气息交织。南非籍自媒体创作者 Judante一边拍摄一边感慨："这里的新年氛围让人感到亲切又温暖，我要把这份热闹分享给我家乡的朋 友。" 在利港新时代文明实践所，神仙元宝骨热气腾腾，非遗兔子灯流光溢彩，中外友人共同体验非遗竹编， 亲手 ...

这么多年在北京，逐渐对北京的冬天没啥感觉。不是讨厌，也不是喜欢，而是一种接近麻木的状态。外 面铺天盖地地冷，屋里劈头盖脸地干。没有任何户外活动的机会，从车里到办公室，从地库到家，咬紧 牙关走三分钟，从零下10摄氏度回到25摄氏度。看着外面光秃秃的树，听着呼啸的北风，习惯了成为一 只宅居动物。这个季节，来北京旅行的人很多。有天我刷社交媒体，看到南方人惊呼：原来掉光叶子， 秃了的树这么美！心里还很不屑：没见过世面！大家都问：冬天来北京穿什么？不好意思，北京的冬天 没有穿搭可言。黑羽绒服，就是我们的市服。 喝完咖啡，我们去了鲁迅博物馆。确实冷，没穿秋裤的我，寒风中就像没穿裤子。很冷的时候，就在室 内待会儿，看看鲁迅住过的房子。也看了他后院的一株枣树，还有另一株，也是枣树。院儿里有游客留 言本，L先生龙飞凤舞写了几个大字，我问你写的啥呀，他说：胡适不如你！周边的游客都笑了，还有 人竖大拇指。一路笑着出去，在门口买了串糖葫芦。大姐说必须尝尝，她做的和其他人不同。但是太冷 了，我不敢嚼，只能把手缩在袖子里捏住木棍……这一天，堪称近几年来在北京的高光时刻。露台冷冽 的阳光，寒风中哆嗦着溜达，和陌生人的聊天，像一只回旋镖，戳 ...

大集上手艺人精心制作出来的美味，让时光在烟火气中延续，让运河畔的乡村大集，成为鲁西新春里的民俗风景。 制片人：马宝军 策划：李琳 杜屹然 统筹：汪峰 陶玲君 编导：李聪 报道员：张新栋 张义博 布玉秀 新媒体编辑：黄传莉 01:00 春节前夕，山东省阳谷县运河岸边的张秋大集烟火升腾，浓浓的年味在各色老味道中弥漫。糖葫芦、炒栗子、手工香油、传统果子等特色美味齐聚市集，手 艺人以坚守传承下来的技艺，烹制出地道的新年滋味，让匠心与乡情在市井烟火中静静流淌。 ...

通讯员 许长红 春节的脚步渐近，新泰市处处洋溢着浓浓的年味。在这喜庆的氛围中，新泰市的一众名优特产凭借独特 魅力与优良品质，迎来了产销两旺的黄金时节，成为年货市场上的"抢手货"，绘就出一幅"产业兴、市 场旺、百姓富"的乡村振兴新画卷。 "临近春节，炒鸡礼盒天天供不应求，平均每天能卖300多只。"新泰市千禧餐饮有限公司负责人刘翠兰 高兴地说道："公司打造自有品牌'千禧炒鸡'，通过'线上+线下'双线布局，让新泰炒鸡走出本地，销往 全国十七八个省份。" 近日，在新泰市新甫街道的山东三妮食品有限公司内，四万只真空包装的烧鸡与风干鸡正整装待发，即 将发往杭州、重庆、北京等城市。作为"泰安市老字号"企业，2024年初，"张三妮烧鸡与风干鸡"制作技 艺入选新泰市级非物质文化遗产。 "选鸡要挑生长期一年半以上的老母鸡，才能保证嚼劲；包装前还要经过121℃、半小时以上的高温杀 菌，保质期可达6个月。"该公司经理孙国华介绍说，现代化工艺让传统风味走得更远，企业年产烧鸡与 风干鸡约20万只，年产值近千万元。 如今，新泰炒鸡已从街头风味成长为带动县域经济发展的大产业，全市炒鸡相关商户达6800余家，形成 年产值近10亿元的特色产业集 ...

Core Viewpoint - During the Spring Festival travel period, Beijing's highway service areas will feature "Beijing Time-honored Brand" counters, showcasing over 40 well-known brands to enhance travelers' experience and highlight the cultural charm of the capital [1][4]. Group 1: Product Offerings - The initiative includes a variety of products across different categories such as food and beverages, daily necessities, and cultural creative items [1][3]. - Food and beverage brands like Daoxiangcun and Liubiju cater to travelers' high-frequency demands for gifts and ready-to-eat products [3]. - Daily necessities from brands like Hongdu and Daming Eyewear offer practical and culturally distinctive products [3]. - Cultural creative items are themed around famous Beijing landmarks, including products like traditional Beijing porcelain jars and refrigerator magnets [3]. Group 2: Event Activities - The highway service units have planned a "Time-honored Brand Market" event, featuring a new spring market from February 12 to 14, showcasing classic food items from brands like Quanjude and Wangzhihhe [4]. - The event will also include live demonstrations of intangible cultural heritage skills, such as sugar figurine making and paper cutting, along with innovative performances like robotic lion dances [4]. - Previous similar activities during the National Day holiday showed significant success, with average traveler stay times increasing from 10 minutes to over 40 minutes, and a 27% year-on-year increase in dining revenue [4]. Group 3: Additional Offerings - In addition to the main market event, other service areas like the Miyun Service Area on the Jingcheng Expressway and the Fangshan South Parking Area on the Jingxiong Expressway will also feature "Beijing Specialty Zones" to display classic local gifts [7].

Group 1 - The first cultural festival "Yifuxunwei, Xile Naochun" was successfully launched at Hangzhou First Social Welfare Institute, featuring a vibrant atmosphere and various traditional activities [1] - The event included a "New Year Market" with diverse local delicacies, where residents actively participated in making dumplings, showcasing their culinary skills and joy [1] - Interactive experience areas and traditional games attracted many participants, fostering a sense of belonging and community among the residents [1] Group 2 - The cultural festival featured a special display area showcasing fresh vegetables from the institute's "Happy Farm" and exquisite handicrafts made by the residents, reflecting their love for life [2] - The event exemplified the "integrated health and care" service philosophy of the institute, breaking down barriers between residents and the outside world, and transforming them from passive recipients of care to active participants and joy spreaders [2]

Core Viewpoint - The event held in the Shitang community highlights the cultural significance of the Grand Canal stove painting, showcasing local traditions and culinary heritage through various activities and performances [1][2]. Group 1: Cultural Heritage - The Grand Canal stove painting is recognized as a provincial intangible cultural heritage, emphasizing its importance in preserving local art and traditions [1]. - The event featured a replica of the traditional stone stove, which evokes nostalgic memories for residents, particularly for the elderly who recall cooking with wood [1]. Group 2: Community Engagement - The event included 21 unique stalls at the Grand Canal stove painting intangible cultural heritage market, offering traditional foods and crafts that resonate with local history [2]. - A highlight of the event was the tasting of 80 local pig trotters, prepared by a local chef using traditional methods, which drew significant interest from attendees [2]. Group 3: Artistic Performances - The afternoon featured a variety of performances, including solo singing, children's dances, and drum performances, showcasing the talents of the Shitang residents [2]. - The event ran from 9 AM to 9 PM, with activities designed to enhance community spirit and celebrate local culture, creating a vibrant atmosphere [2].