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永辉超市“胖东来模式”火速扩张,沪上宝山奉贤松江三区新添三店!
Sou Hu Cai Jing· 2025-08-21 17:46
Core Insights - Yonghui Supermarket is expanding its presence in the Shanghai market by implementing the "Fat Donglai model," with three new remodeled stores set to open this month, indicating a deep commitment to the region [1] - The opening of these stores increases the number of "Fat Yonghui" locations in Shanghai to 10, enhancing service coverage across key areas such as Jinshan, Minhang, Pujiang, Qingpu, Baoshan, Fengxian, and Songjiang [1] Store Upgrades - The newly opened stores have undergone a comprehensive upgrade in product structure, with an SKU reduction rate of nearly 80%, while introducing a significant number of high-quality products that meet the Fat Donglai standards [3] - The product structure now aligns with Fat Donglai standards at 80%, with imported goods making up 20% of the offerings, enhancing product quality and catering to consumer demand for high-quality living [3] Specialty Areas - The stores feature a self-owned brand section showcasing dozens of popular items, including essential goods like cooking oil, oatmeal, beer, and juice, bringing the selected quality of Fat Donglai into the daily lives of Shanghai consumers [5] - Seasonal promotions include a "Xinjiang Fruit Feast" and "East Sea Fishing Season Seafood," with an expected procurement of over 10,000 tons of premium Xinjiang fruits and fresh seafood products available in stores [5] Shopping Experience - The shopping environment has been optimized by removing traditional store layouts, lowering shelf heights, and enhancing convenience and safety for customers [7] - The stores adhere to the "468 freshness principle," ensuring that consumers can enjoy the freshest products available [7] Employee Welfare - Yonghui Supermarket has upgraded employee care by enhancing benefits, adding independent rest areas, and providing free nutritious meals, which improves employee satisfaction and service quality for customers [9]