Core Insights - The unmanned delivery market is experiencing rapid growth and is seen as a significant opportunity for various players, including established platforms and innovative startups [1] - The competition in the unmanned delivery vehicle sector is intensifying, with new pricing strategies and service models emerging [3][5] Market Dynamics - The price of unmanned delivery vehicles has significantly decreased from around 1 million yuan in 2018 to as low as 19,800 yuan in 2025, indicating a trend of aggressive price competition [3][5] - The shift in business models from bundled sales to value separation is reshaping the market, allowing for more flexible service options [5][12] Competitive Landscape - Major players like New Stone and Nine Sense are deploying thousands of unmanned vehicles, with New Stone aiming for 10,000 units by year-end [6][10] - As the quality and road rights of different brands converge, price and service differentiation are becoming the key competitive factors [9][10] Revenue Structure - The revenue for unmanned delivery companies is derived from vehicle sales and ongoing subscription fees for fully autonomous driving (FSD) services [10][12] - New pricing models introduced by companies like New Stone aim to alleviate concerns over long-term costs and service fee increases [12] Future Outlook - The ongoing price reductions and service model innovations are expected to drive a shift in competition from hardware to operational and service-driven strategies [13] - The unmanned delivery vehicle market is poised for significant transformation, reminiscent of past price wars in other industries such as express delivery and smartphones [13]

Group 1 - The competition in the autonomous vehicle market is intensifying, with New Stone launching a "zero down payment, zero interest, 48-month installment" purchase plan, along with a lifetime free use of the FSD (Full Self-Driving) service [2][4] - New Stone's main models, X3 and X6, are priced at approximately 115,500 yuan and 125,100 yuan respectively, breaking the previous pricing model of separate vehicle and FSD service fees [2][4] - The entry of new players, such as Desay SV, which launched its "Chuanxing Zhiyuan" low-speed autonomous vehicle brand, indicates a growing interest in the last-mile logistics sector [2][5] Group 2 - Previously, mainstream brands followed a pricing structure of vehicle price plus monthly or annual FSD service fees, with examples showing total costs ranging from approximately 12,180 yuan to 15,500 yuan over five years [3][4] - New Stone's approach aims to reduce purchasing costs and attract more users by offering a bundled price, addressing concerns about potential future increases in service fees [4] - The autonomous vehicle market is expected to see significant growth as commercial applications expand, with head manufacturers likely to experience a surge in order volumes [5]