Core Insights - The report indicates that over 70% of consumers believe that subsidies will enhance their willingness to purchase vehicles [1][3] - Consumers prefer lower threshold subsidies, with "buy car and receive subsidy" being the most favored method [1][2] - The demand for vehicle upgrades is stronger among replacement consumers, who tend to favor mid to high-end models priced above 100,000 yuan [1][2] Group 1: Consumer Preferences - The preference for new car subsidies is evident, with a significant increase in the scale of vehicle replacements compared to scrappage updates [1] - Replacement consumers show a strong inclination towards mid to high-end vehicles, with over 50% preferring models priced between 200,000 and 500,000 yuan [1][2] - The trend towards larger and more intelligent vehicles is supported by local replacement policies that offer differentiated subsidies based on new car prices [2] Group 2: Market Dynamics - The implementation of the old-for-new policy has led to a significant increase in the total volume of passenger car replacements, reaching 2.793 million units in the first quarter, a year-on-year increase of 1.002 million units [3] - The penetration rate of new energy vehicles reached 51.5% in the first quarter of 2025, a nearly 10 percentage point increase year-on-year, driven by the old-for-new policy [3] - The policy has accelerated the concentration of market share among leading automakers and boosted the share of domestic brands, effectively meeting the preferences of price-sensitive consumers [2]