Workflow
方特主题公园
icon
Search documents
对话华强方特执行总裁尚琳琳:加大《熊出没》电影投资丨新消费家
Core Viewpoint - The company, Huasheng Fantawild, is navigating a challenging film market characterized by polarization, while leveraging the success of its "Boonie Bears" franchise and exploring new IP development opportunities [2][3][4]. Group 1: Company Performance - The "Boonie Bears" series has released eleven films with a total box office exceeding 8.5 billion yuan, and the twelfth installment is in progress [3]. - Despite the success of "Boonie Bears," the overall film market is experiencing a significant decline, with a 55.1% drop in box office during the Qingming Festival compared to the previous year [3]. - Huasheng Fantawild's theme park revenue is projected to decrease by 3.06% to 5.653 billion yuan in 2024, while overall revenue is expected to grow by 3.62% to 6.91 billion yuan, supported by the success of "Boonie Bears: Time Reversal" [3][19]. Group 2: Market Challenges - The entry of major entertainment companies like iQIYI and Light Media into the theme park market may pose competitive pressure on Huasheng Fantawild [4]. - The company acknowledges the increasing difficulty in creating new content that meets the evolving expectations of both child and adult audiences [6][9]. Group 3: Audience Engagement - The audience for "Boonie Bears" is shifting, with a growing proportion of adult viewers, leading to higher expectations for future films [6][8]. - The company aims to maintain a family-friendly approach, catering to both children and adults, with over 75% of viewers considering "Boonie Bears" suitable for all ages [8]. Group 4: Investment and Innovation - Increased investment in visual effects and storytelling is planned to meet rising audience demands and improve film quality [9][10]. - The company is exploring new content formats, such as VR experiences, to enhance audience engagement and expand its IP portfolio [15]. Group 5: IP Development and Global Reach - Huasheng Fantawild has developed a comprehensive system for IP management, with over 3,000 products across various categories, and has successfully exported projects to over 130 countries [16]. - The company is actively developing new IPs, including a 3D animated film "Yingge" and series like "Zhao Lin's Adventure Diary" [17][18]. Group 6: Operational Strategy - The company plans to continue expanding its theme park operations while optimizing existing parks, focusing on smaller-scale projects in response to market conditions [24]. - Huasheng Fantawild emphasizes its technological foundation, with all amusement park equipment developed in-house, ensuring a strong competitive edge [25].
中国迎来主题公园热潮,如何把快乐做成一门好生意?
3 6 Ke· 2025-04-28 02:09
世界上最快乐的地方是哪里? 这个问题当然没有标准答案,但却有公认的共识,若在社交媒体上搜索,出来结果就会是各种关于迪士尼、环球影城等主题乐园的分享内容。是啊,主题 乐园正是以"制造梦幻,供应快乐"为宗旨,哪还有比这里更纯粹快乐的地方呢。 尤其在当下,情绪价值成为一种重要的商业推动力,主题乐园这门供应快乐的生意似乎迎来了更好的时运。 根据AECOM和全球主题娱乐协会(TEA)联合发布的《2023全球主题公园和博物馆报告》(2024年8月),2023年全球到访量最多的TOP25主题乐园共接 待了超过2.45亿游客,比上一年增长了23%。其中亚太地区增长尤为显著,与2022年相比增长高达78%,与疫情前相比增长4%,中国市场的表现更为突 出,上海迪士尼与2019年相比增长将近25%。经历过疫情,再加上整体低迷的经济环境,人们似乎有更强的意愿去梦幻世界中寻求快乐。 主题乐园究竟是一个怎样的生意?为什么泡泡玛特、爱奇艺这些不同行业背景的企业都要做主题乐园?中国本土的主题乐园是否有机会走出自己的道路? "快乐供应商"在中国卷起来了 中国是目前全球第二大主题乐园市场,同时也是增长最快的市场。在全球TOP25主题乐园中,有7 ...