（来源：中国旅游报） 转自：中国旅游报 《疯狂动物城》自2016年上映后，便以其精妙的寓言叙事、丰富的世界观和深刻的社会隐喻，成为迪士 尼动画史上的热门作品。时隔多年，《疯狂动物城2》的上映再次点燃全球影迷的热情，中国票房已突 破35亿元，影片的热映不仅带动了衍生品消费，更带火了主题乐园、线下体验等旅游场景，形成"内容- 商品-体验"的闭环生态。本文将从文化IP运营、本土化策略、文旅融合实践三个维度，剖析迪士尼如何 通过文化赋能旅游实现长效增长。 如果说文化叙事是迪士尼文旅融合的"软实力"，那么场景化落地与多元化运营则是实现价值转化的"硬 支撑"。首先，主题乐园是迪士尼文化与旅游融合的核心场景，承担着将虚拟叙事转化为现实体验的关 键功能。上海迪士尼乐园早已超越单纯的内容生产商，而是将影视IP系统性地转化为可触、可感、可 游、可购的实体旅游体验。这种"影视内容-乐园场景"的深度绑定，构建了沉浸式的旅游体验。上海迪 士尼"疯狂动物城"主题园区自2023年12月开放以来，园区以电影中的动物城为蓝本，打造了多个标志性 场景，如动物城交通运输局、撒哈拉广场、冻土镇等，游客可以在充满电影细节的街道漫步；在《疯狂 动物城2 ...

Core Insights - "Zootopia 2" has achieved remarkable box office success in China, with a first-day revenue of 2.28 billion yuan and a cumulative total of 2.4 billion yuan within two days, setting a record for the highest single-day box office for an imported animated film in Chinese history [1][2] - The film's release has significantly boosted interest in visiting Shanghai Disneyland, which recently welcomed its 100 millionth visitor, highlighting the synergy between film releases and theme park attendance [2][19] Box Office Performance - "Zootopia 2" broke the pre-sale record for animated films in China, with pre-sale and midnight screening revenues exceeding 3.1 billion yuan [2] - The film's success is not just a box office win but also a catalyst for increased visitor numbers to Shanghai Disneyland, indicating a strong connection between cinematic releases and theme park attendance [13][22] Theme Park Dynamics - Shanghai Disneyland's unique "Zootopia" themed area has become a major attraction, with over 1 million visitors in its first year and an average stay of 4.2 hours per visitor, leading to a high rate of secondary spending [4][21] - The park has strategically prepared for the film's release, enhancing visitor experiences with interactive elements and themed merchandise, which has driven consumer engagement and spending [6][7][17] Long-term Strategy - Disney's approach to integrating film and theme park experiences is evident, as the company aims to extend the life of its IP through immersive experiences that encourage repeat visits and increased spending [13][22] - The ongoing development of new attractions, such as the upcoming Spider-Man themed area and a new hotel, reflects Disney's commitment to expanding its offerings and enhancing visitor experiences, aiming to convert day trips into multi-day stays [18][21] Consumer Engagement - The emotional connection fostered by Disney's storytelling and immersive experiences drives consumer willingness to spend, as evidenced by the popularity of themed merchandise and experiences linked to "Zootopia" [17][25] - The success of "Zootopia 2" serves as a validation of Disney's theme park and IP model, demonstrating that well-crafted narratives can lead to sustained consumer interest and financial success [22][25]

Core Insights - The release of "Zootopia 2" is expected to significantly boost visitor numbers at Shanghai Disneyland, with projections of 14.7 million visitors in 2024, marking a notable increase from previous years [1][11] - Shanghai Disneyland has successfully integrated IP-driven experiences with ongoing expansions, including the construction of a new theme park and hotels, enhancing its competitive edge in the Chinese theme park market [4][6] Group 1: Movie Release Impact - "Zootopia 2" premiered globally on November 26, achieving a record-breaking box office of 213 million yuan on its opening day, making it the highest single-day box office for an imported animated film in China [1][3] - The film's release has generated significant pre-sale interest, with over 309.1 million yuan in pre-sale ticket sales, setting a new record for animated films in China [1][3] - The movie's storyline has been integrated into the park's attractions, enhancing the visitor experience and driving engagement [3][9] Group 2: Expansion Plans - Shanghai Disneyland is advancing its expansion plans, including the construction of a third hotel and the ninth theme park, which are expected to enhance the overall visitor experience [6][10] - The fourth hotel will be located near the main entrance of the park, making it the closest Disney hotel to the park, further enriching the "park + hotel + commercial" ecosystem [6][10] - The park has maintained a strategy of regular updates and expansions, with a history of introducing new attractions every year, which has proven effective in sustaining visitor interest [6][10] Group 3: Visitor Experience and Revenue Growth - The "Zootopia" themed area has become a major attraction, drawing millions of visitors and receiving industry recognition, including the TEA's Outstanding Achievement Award [8][9] - Shanghai Disneyland's visitor numbers have surpassed 100 million since its opening, achieving a significant milestone in its nine-year operation [8][11] - The park's visitor growth rate of 5% positions it as a leader among the top ten global theme parks, with expectations of continued growth driven by upcoming holidays and events [11][12] Group 4: Market Position and Competitive Landscape - Shanghai Disneyland's success has elevated its status within the global Disney portfolio, contributing approximately 10% of Disney's global visitor numbers [11][12] - The park faces competition from both international and domestic theme parks, necessitating continuous innovation and investment to maintain its market position [13] - The upcoming tenth anniversary and the success of "Zootopia 2" are anticipated to open new growth opportunities for Shanghai Disneyland in the coming years [13]

Core Insights - Shanghai Disneyland Resort has welcomed its 100 millionth visitor since opening over nine years ago, marking a significant milestone for the park [1] - The resort announced plans to build a fourth themed hotel, which will be the closest Disney hotel to the park, enhancing the overall guest experience [1] - The expansion is part of a broader development strategy that includes a third themed hotel, a new Spider-Man themed area, and the iconic attraction "Soaring Over the Horizon" [1] Group 1 - The new hotel will be located near the main entrance of Shanghai Disneyland, providing easy access for guests [1] - Shanghai Disneyland Resort has been recognized as a "global iconic tourist destination," reflecting its growing popularity [2] - According to the 2024 Theme Entertainment Association Global Experience Report, Shanghai Disneyland is projected to host 14.7 million visitors in 2024, achieving a record high [2] Group 2 - Shanghai Disneyland ranks fifth globally in visitor numbers among the top 25 amusement parks and theme parks, maintaining its position as the number one park in China [2]

Group 1 - The core point of the article is the announcement of the construction of a fourth themed hotel at Shanghai Disneyland Resort, which will enhance the existing hotel offerings [2] - The new hotel will be located adjacent to the main entrance of Shanghai Disneyland and will include additional shopping and dining facilities as part of the expansion project [4] - Shanghai Disneyland recently welcomed its 100 millionth visitor since opening, indicating strong attendance and interest in the resort [5]

Core Insights - Shanghai Disneyland Resort announced the construction of its fourth themed hotel and the expansion of its shopping, dining, and entertainment area, which will be located near the main entrance of the park, making it the closest Disney hotel to the park [1][3] - The expansion will feature a new shopping venue similar to the Disney World store, allowing visitors to purchase exclusive resort merchandise without entering the park [1] - Ongoing projects at Shanghai Disneyland include a third themed hotel, the ninth themed area of the park, and the iconic attraction "Soaring Over the Horizon," with the third hotel currently in the interior decoration and facade construction phase [3] - Shanghai Disneyland recently celebrated a significant milestone by welcoming its 100 millionth visitor since opening, with projected attendance of 14.7 million visitors in 2024, marking a historical high [3]

Group 1 - The core point of the article highlights that Shanghai Disneyland is projected to receive 14.7 million visitors in 2024, maintaining its position as the fifth most popular theme park globally and the highest in China [1] - According to the report, Shanghai Disneyland experienced a 5% year-on-year increase in visitor numbers, marking it as the fastest-growing theme park among the top ten globally in 2024 [1] - The report indicates that the Asia-Pacific region's theme parks are expected to grow at a rate of 3.2% in 2024, with China being the main driver of this growth, significantly contributed by Shanghai Disneyland [1] Group 2 - Shanghai Disneyland has rapidly ascended to become one of the most popular theme parks globally within just nine years, showcasing its core competitiveness as a world-class cultural tourism landmark [1] - The successful launch of the "Zootopia" area at the end of 2023 has had a significant impact on visitor growth, with continued positive effects expected in 2024 [1] - The Shanghai Disney Resort is actively expanding, including the construction of a new Spider-Man themed area and a third themed hotel, along with the expansion of the popular attraction "Soaring Over the Horizon" [2]

Core Insights - China is identified as the main driving force behind the growth of the Asian theme park market in 2024, according to the global theme entertainment association (TEA) report [1] - Shanghai Disneyland has made a significant contribution, welcoming nearly 14.7 million visitors in 2024, setting a new record for visitor numbers [1] - The opening of the "Zootopia" themed area at the end of 2023 has had a notable impact on visitor growth, continuing to generate positive effects into 2024 [1] - The representative attraction "Zootopia: Hot Pursuit" has drawn a large number of visitors and received high satisfaction ratings [1]

Group 1 - The core viewpoint of the article highlights the release of the "2024 Global Theme Park and Museum Report" by the Global Theme Entertainment Association (TEA), which ranks the most popular theme parks globally based on annual visitor numbers [1] - Shanghai Disneyland is projected to receive 14.7 million visitors in 2024, maintaining its position as the fifth most popular theme park in the world and the most visited theme park in China [1] - The report indicates that the Chinese market is the primary driver of growth in the Asian theme park market for 2024 [2]

Core Insights - The Global Theme Park and Museum Report 2024 by the Global Theme Entertainment Association (TEA) ranks Shanghai Disneyland as the fifth most popular theme park globally, with an annual visitor count of 14.7 million [1] - Shanghai Disneyland remains the most popular and highest-attended theme park in China [1] - The report highlights that the Chinese market is the primary driver of growth in the Asian theme park sector for 2024 [1]