方特乐园

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90家乐园激战,仅10%赚钱!上海成必争之地,靠啥戳中消费命门?
Sou Hu Cai Jing· 2025-10-03 08:36
2025年夏,上海乐高乐园交出了一份亮眼的开园成绩单:8月亲子客群占比高达85%,门票收入与二次消费(下称"二销")占比接近1:1。 这个总投资超100亿人民币的项目,不仅打破了外界对"高投入难盈利"的质疑,更撕开了中国主题乐园产业的深层矛盾——一面是市场需求的爆发,一面是 盈利模式的困局。 数据显示,截至2025年,国内大型及特大型主题乐园数量已达90家,较去年新增8家,行业规模持续扩张。 但与之相悖的是,"70%亏损、20%持平、仅10%盈利"的行业魔咒仍未打破。 从消费端看,一线城市家庭已有30%的支出流向休闲娱乐,乐园早已从"年度旅游目的地"转变为"周末日常消费场景",市场需求正以高频次、常态化的方式 增长;从供给端看,单座大型乐园投资门槛普遍在15亿以上,仅乐高乐园的核心区域投资就达5.5亿美元,高投入与低盈利的失衡,让多数项目陷入"旺丁不 旺财"的困境。 值得注意的是,主题乐园对城市经济的拉动效应早已被验证。 央视新闻曾测算,主题乐园每1元收入可带动18.8元的综合消费,涵盖交通、酒店、餐饮、零售等上下游产业。 上海乐高开园首月,便直接带动金山区周边酒店入住率提升40%,餐饮消费增长65%,清晰展 ...
徐州方特:全力打造淮海经济区文旅新引擎
Yang Zi Wan Bao Wang· 2025-09-15 06:04
Group 1 - The core viewpoint of the news is that the Xuzhou Fantawild Resort, a key cultural and tourism project in Jiangsu Province, is redefining the regional cultural tourism industry with its unique "dual park + hotel" operational model, becoming a benchmark for high-quality development in the cultural tourism sector in Jiangsu [1][3] - The Fantawild Park serves as the core attraction of the resort, integrating traditional and modern elements through its "culture + technology" concept, showcasing the essence of 5,000 years of Chinese civilization and the unique Han culture of Xuzhou [1] - The park features eight indoor high-tech themed projects and over 30 outdoor attractions, catering to diverse visitor needs, making it an ideal destination for family outings [1] Group 2 - The Fantawild Water Park, a seasonal operation, offers memorable water experiences with 16 large water projects and nearly 100 themed landscapes, targeting young audiences with extreme challenge attractions [2] - The park includes family-friendly options such as the "Boonie Bears Water Village" and a 1,200-meter-long "Jungle Drift" for a relaxing family experience [2] - The Fantawild Boonie Bears themed hotel enhances the visitor experience with 398 themed rooms and various dining facilities, providing an immersive stay that extends the joy from the park to the accommodation [2] Group 3 - The comprehensive opening of the Xuzhou Fantawild Resort significantly enriches the cultural tourism product supply in Xuzhou and Jiangsu Province, creating an all-age, all-season, and all-weather leisure tourism destination [3] - The resort's unique cultural charm, thrilling amusement experiences, and attentive service are designed to welcome visitors and lead them on unforgettable journeys filled with laughter and wonder [3]