Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]

在整体经济下行和消费信心不足的大环境下，这个五一假期的文旅消费反而表现不错。文化和旅游部数据中心测算，假期5天，全国国内出游3.14亿人 次，同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%。值得关注的是，在市场规模稳步扩容、客流持续回升的同时，全国文旅消费还呈 现出显著的品质升级和差异化需求崛起导向，"味蕾游""观演游""反向旅游""遛娃携宠"等新兴业态热度飙升，勾勒出多元化的消费新图景。 众多文旅消费业态中，以主题公园为代表的"IP+文旅"是雷报关注的重点，该类型业态的五一假期表现又如何呢？近年来，国内消费市场兴起一股"情绪消 费"浪潮，谷子、卡牌、潮玩、文创等情绪型产品销量显著攀升，但同样聚焦消费者"情绪"，且侧重于互动体验与深度满足的"IP+文旅"项目却在2023年的 补偿性反弹后，于2024年陷入增长停滞甚至局部收缩的困境。 站在 2025 年的节点，"IP+文旅"消费能否突破瓶颈，迎来新的增长周期？ 综合公开的网络信息来看，五一假期全国众多"IP+文旅"项目表现亮眼，业绩及客流提升显著： 美团旅行发布的"五一"假期首日数据显示，上海迪士尼度假区和北京环球度假区力压国内诸多知 ...

一"假日，上海市共接待游客1650.06万人次，同比增长1.61%。图为上海黄浦江景。李佳佳摄 上海"五一"假日住宿业交出一份亮眼的成绩单，主要源于多方因素共同作用的结果。 中新网上海5月5日电 (记者 李佳佳)5日，据上海旅游大数据监测，"五一"假期上海共接待游客1650.06万 人次，同比增长1.61%。据统计测算，上海地区含吃、住、行、游、购、娱等全要素旅游交易总金额为 201.1亿元，同比增长10.20%。沪上宾旅馆客房出租率为73%，同比增长6.5个百分点。 2025年"五 首先，"五一"假日，上海推出的夜游产品延长了消费时间。吴淞口国际邮轮港《大闹天宫》主题烟花和 无人机秀、上海海昌海洋公园烟花盛典、金山城市沙滩国际音乐烟花秀、"临港时刻·时光之戒"光影秀 和上海国际赛车场"DREAMLAND音乐&艺术嘉年华"等一批"点亮夜空"项目集中推出，既满足了游客情 感共鸣的需求，也显著带动了活动周边的住宿业态。其中，金山沙滩烟花秀登上抖音同城热点事件 TOP5，金山滨海地区5月2日当天酒店客房入住率87%，金山嘴渔村乡村民宿入住率达92%。 其次，上海乡村、古镇解锁各类时尚、国潮新玩法，开启逛集市、游园会 ...