Core Insights - Tuniu is implementing a unique "reverse traffic logic" strategy to differentiate itself in the competitive online travel agency (OTA) market, particularly in the realm of travel live streaming [1][11] - The company is focusing on real experiences rather than traditional low-price promotions, achieving a 37% higher redemption rate than the industry average [1][4] Group 1: Innovative Strategies - Tuniu's live streaming strategy involves unique locations like the Maldives and volcanoes, replacing traditional sales tactics with real-time experiences [1] - The company has opened 300 community stores, including in lower-tier cities, contrasting with other OTAs that focus on flagship stores in major cities [2] - Tuniu is targeting family and middle-aged group tours, while other OTAs primarily focus on young, independent travelers [2] Group 2: Commitment to Consumer Trust - Tuniu is eliminating common industry issues by offering "0 shopping tours" and "0 bundled sales," ensuring transparent pricing and a better customer experience [2] - The company has achieved a 45% repurchase rate from users during its Maldives live stream, significantly higher than the industry average of 12% [4] Group 3: Strategic Partnerships and Market Positioning - JD.com holds a 21% stake in Tuniu, which helps JD enhance its offline travel services and create synergies with Tuniu's stores as pickup points for deliveries [5][7] - Tuniu's AI assistant currently meets 62% of customer inquiries, indicating room for technological improvement [7] Group 4: Future Developments - Tuniu plans to launch educational travel live streams in collaboration with universities, aiming for breakthroughs during the summer season [8] - The company is negotiating exclusive live streaming rights with the Maldives tourism board and developing proprietary travel routes to strengthen its supply chain [8]

一、研究绪论 （一）研究背景 2 宋才发. 中国式现代化的现实逻辑、丰富内涵与世界意义——学习贯彻党的二十大精神[J]. 党 政研究, 2022, (06): 4-14+123. | 一、研究绪论 | | --- | | (一) 研究背景 | | (二)研究意义………………………………………………………………………………………………………………………………………… 5 | | (三) 研究方法. | | 二、女性旅游消费理论研究 | | (一) 女性旅游行为 | | (二)女性旅游消费特征 | | (三) 女性旅游体验. | | 〈四〉女性特色旅游 . | | 三、女性旅游消费需求和行为特征深描……………………………………………………………………………………………………27 | | (一) 群体描述分析…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………27 | | (二) 旅游消费行为总体特征 | | (三) 游前: 出游动机和旅游偏好………… ...