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扎根东南亚,中国一汽以本土化策略“出圈”
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-31 03:09
Core Insights - The consensus among Chinese automotive companies is to expand into overseas markets, with a significant increase in exports noted in recent years [1] - In the first half of this year, China exported 3.083 million vehicles, marking a year-on-year growth of 10.4%, indicating sustained vitality in the automotive industry [1] Group 1: Company Strategy - China FAW Group is focusing on differentiated competition, emphasizing value competition over price competition in the automotive sector [1] - The company plans to deepen its presence in Southeast Asian markets, including Indonesia and Malaysia, by developing local projects to better serve local customers [1] Group 2: Technological Advancements - China FAW Group showcased various advanced technologies at its headquarters, including supercars, autonomous vehicles, and flying cars, reflecting its strategic shift towards digital and intelligent transformation [1] - The new Hongqi brand incorporates advanced technologies and eco-friendly materials, showcasing the company's commitment to innovation and sustainability [1]