站在2026年的起点回望，不管出于什么原因，我们在大宗消费上都逐渐趋于务实、低欲望，却依然愿意在细碎的消费品上，为自己的情绪和想象 买单。 过去一年，我们一边在大钱上抠抠搜搜，一边又忍不住时不时花些小钱消费升级，奖励自己。就这样，消费欲望得到了一种微妙又隐秘的平衡。 也许，我们不是在交智商税，而是在治疗焦虑、购买合群、抚慰无奈。 01 动态血糖仪 今年的外卖大战中，最受伤的除了骑手，可能就是打工人的血糖了。 早晚一张大额券，9.9块全款拿下原价二三十块的贵价奶茶。有人实在喝不下了，又忍不住放着便宜不占，就点了放进冰箱，老自一杯，老己一 杯，我一杯，俺一杯，鄙人一杯，喝得不亦乐乎。 和外卖账单一起上涨的，还有年轻人的血糖焦虑。在你用9.9块的羊毛，一边喝奶茶一边刷视频的时候，算法总会适时地给你推荐动态血糖仪：在 这些视频里，减脂人群、健康管理人群、亚健康状态的社畜打工人，统统都有血糖超标的危险。 外卖补贴下，茶饮门店生意火爆，外卖奶茶排队等待配送。（图/IC photo） 美泰公司推出的1型糖尿病芭比娃娃，配备了动态血糖监测仪。（图/IC photo） 02 黄金贴 贴金，再也不只是一个形容词。 2025年，黄 ...

Core Insights - The article discusses the rising demand for electric fans in the context of increasing global temperatures, highlighting the shift in consumer preferences towards cooling solutions that are both effective and cost-efficient [1][16][41] - It emphasizes the technological advancements in electric fans, which have allowed them to remain relevant despite the dominance of air conditioning systems [12][15][36] Industry Overview - The electric fan market in China has seen significant growth, with sales increasing by 26% year-on-year as of May 21, 2023, and a notable rise in average prices by 16% [16][18] - The market is characterized by a seasonal peak from May to July, with the 2025 618 shopping festival reporting a sales revenue of 2.28 billion yuan, marking a 37.59% increase year-on-year [16][20] Technological Advancements - Electric fans have evolved significantly since their inception, with modern designs incorporating features such as DC motors that reduce energy consumption by 30%-50% and lower noise levels to below 30 decibels [12][14] - Innovations like air circulation fans and smart technology integration are redefining the functionality of electric fans, positioning them as year-round air management solutions rather than just summer cooling devices [14][15][40] Market Dynamics - The electric fan market is experiencing a shift towards higher quality products, with consumers increasingly opting for mid-range and high-end models, leading to a decline in the market share of lower-priced options [18][20] - The competitive landscape includes major players like Midea and Gree, which dominate the market with significant online and offline shares, while new entrants focus on niche segments and innovative designs [35][36] Consumer Preferences - A survey indicates that 67% of consumers find natural wind from electric fans more comfortable than air conditioning, with many using both simultaneously to enhance cooling efficiency [27][28] - The demand for electric fans is driven by various factors, including energy efficiency, portability, and the ability to provide localized cooling in areas where air conditioning is insufficient [24][41] Future Outlook - The electric fan market is projected to continue growing, with an expected annual increase of 30% in the segment of air-purifying circulation fans and a 40% increase in sales of silent fans designed for infants [29][40] - As consumer preferences evolve towards health and wellness, the integration of features like air purification and smart technology will be crucial for market players to maintain competitiveness [29][41]