Core Insights - Tencent reported strong financial results for 2Q25, with total revenue and non-IFRS operating income increasing by 15% and 18% year-on-year to RMB184.5 billion and RMB69.2 billion respectively, surpassing Bloomberg consensus estimates by 3% and 4% [1] Group 1: Gaming Performance - Games revenue grew by 22% year-on-year to RMB59.2 billion in 2Q25, exceeding consensus estimates by 5% [3] - Domestic games revenue increased by 17% year-on-year to RMB40.4 billion, driven by the success of Delta Force and evergreen games, with Delta Force achieving over 20 million average daily active users [3] - International games revenue rose by 35% year-on-year to RMB18.8 billion, supported by Supercell's games, PUBG Mobile, and the launch of Dune: Awakening [3] Group 2: Marketing Services - Marketing services revenue increased by 20% year-on-year to RMB35.8 billion in 2Q25, 2% ahead of consensus estimates, primarily due to AI enhancements and the Weixin transaction ecosystem [4] - Revenue from Video Accounts, Mini Programs, and Weixin Search grew approximately 50%, 50%, and 60% year-on-year respectively [4] - The company is optimistic about the marketing business's growth potential, driven by AI-enhanced ad conversion and increased ad load [4] Group 3: Fintech and Business Services - Fintech and Business Services (FBS) revenue grew by 10% year-on-year to RMB55.5 billion in 2Q25, with fintech revenue accelerating to high-single-digit growth [5] - Business services revenue growth also accelerated to the teens percentage year-on-year, driven by AI cloud and e-commerce services [5] - Gross profit margin (GPM) for FBS expanded by 4.5 percentage points year-on-year to 52.1% due to a favorable revenue mix and improved efficiency [5] Group 4: Profitability and Investment - Non-IFRS operating profit margin (OPM) expanded by 1.3 percentage points year-on-year to 37.5% in 2Q25 [6] - Capital expenditures for 1H25 grew by 102% year-on-year to RMB46.6 billion, representing 13% of total revenue, with continued investments in AI infrastructure and marketing [6] - Despite increased investments and depreciation, non-IFRS net profit margin (NPM) is expected to rise by approximately 1 percentage point year-on-year in FY25 and FY26 due to operating leverage and AI empowerment [6]

智通财经APP获悉，中信里昂发布研报称，中国国家新闻出版总署(NPPA)于7月发布134份批准，腾讯控 股(00700)和网易-S(09999)均获得了多款重要游戏的审批。 报告表示，7月腾讯国内手游总收入同比下降，主要受《地下城与勇士：起源》(DNF手游)拖累。然 而，几乎所有其他知名游戏都实现了显著的同比增长。网易的手游总收入受惠于《蛋仔派对》(Eggy Party)年增70%。同时，今年夏天，射击游戏类型的人气显著上升，新发行和现有游戏都表现强劲。另 外，8月，腾讯预计推出《无畏契约手游》(Valorant Mobile)，网易预计推出《暗黑破坏神 II》(Diablo II) 端游版。 ...