Core Insights - A new retail model centered around "strict selection + discount" membership supermarkets is rapidly emerging in China, with Dikaim Global Selected Savings Supermarket leading the trend by offering "brand quality at bulk prices" [1][10] Group 1: Business Model - Dikaim's unique business model leverages a global direct sourcing system, allowing it to offer imported goods at 50-70% lower prices compared to traditional retail channels [3] - The supermarket has established direct partnerships with 156 quality suppliers from 23 countries, eliminating middlemen and significantly reducing retail prices [3] - Membership plays a crucial role in Dikaim's strategy, with a yearly fee of 199 yuan granting access to exclusive member prices, which helps in demand forecasting and inventory management [5] Group 2: Product Strategy - Dikaim focuses on a "small area, high turnover" store strategy, with store sizes ranging from 300 to 800 square meters and a selection of 3,000 to 5,000 SKUs [7] - The product selection emphasizes high-frequency, essential, and consumable items, with imported goods making up about 35% of the inventory [7] - Dikaim's private label brands, such as "Dixuan" and "Kamu Premium," have higher profit margins compared to similar branded products, contributing significantly to profit growth [7] Group 3: Challenges and Future Plans - Dikaim faces challenges in consumer education regarding the membership model and quality control during rapid expansion, as evidenced by recent complaints about imported milk [8] - The company plans to increase its direct sourcing ratio to 85% over the next three years and is exploring automation in its supply chain [8] - Dikaim aims to extend its "strict selection" concept into service areas, considering exclusive member benefits in tourism and education to create a comprehensive lifestyle service platform [8]