Core Insights - The opening of the self-operated supermarket "Pinshang Life" by Qingmei Group in Changning District, Shanghai, is set to provide fresh and affordable food products directly to consumers without any membership fees [1][10]. Group 1: Business Model and Offerings - "Pinshang Life" operates on a full industry chain model, ensuring seamless integration from production to retail, which eliminates middlemen and enhances food safety and traceability [3]. - The supermarket boasts a large area of 5000m² and is backed by Qingmei Group's extensive resources, including 11,000 acres of self-operated farms and 500,000 acres of designated planting bases [10]. Group 2: Promotional Activities - To celebrate the grand opening, Qingmei Group is offering three major promotions, including free eggs for customers who engage on social media, a guaranteed prize draw for purchases over 158 yuan, and significant discounts on a wide range of products [4][5][6]. - The promotional pricing includes competitive offers such as roasted duck for 19.9 yuan each and organic milk at 29.9 yuan for 12 bottles, aiming to reshape consumer perceptions of Shanghai's high living costs [8]. Group 3: Commitment to Freshness and Safety - The supermarket emphasizes its commitment to freshness, safety, and affordability, with a promise of delivering products within two hours from local sources [10]. - The operational infrastructure includes 600 refrigerated logistics vehicles and a 350,000 square meter intelligent factory, ensuring a controlled supply chain from farm to table [10].