Core Insights - The event "2025 Yangcheng Lake Hairy Crab Guangdong Promotion Conference" successfully showcased the traceability of each crab from Yangcheng Lake to the Greater Bay Area, emphasizing the brand's commitment to quality and authenticity [1][3][4]. Industry Overview - Yangcheng Lake Hairy Crab has evolved into a complete industry chain worth 35 billion, encompassing breeding, sales, deep processing, catering, and cultural tourism, significantly contributing to rural revitalization and providing employment for 100,000 people along the lake [8][9]. - The brand value of Yangcheng Lake Hairy Crab is assessed at 28.265 billion, making it the top agricultural brand in Suzhou and a benchmark in the national river crab industry [10]. Market Expansion - The Guangdong market is seen as a vital platform for showcasing high-quality cuisine, with the association implementing five major initiatives and eighteen key tasks to promote industry upgrades [11][12]. - The event highlighted the establishment of 129 authorized specialty stores in Guangdong, marking the region as a key sales area outside Jiangsu and a significant point for brand outreach to Hong Kong and Macau [34][35]. Quality Assurance and Standards - A comprehensive quality assurance system for Yangcheng Lake Hairy Crab was presented, including specialized packaging that incorporates advanced design and anti-counterfeiting features [14][21]. - New quality grading standards were introduced, categorizing crabs into premium, selected, and standard grades based on sensory, specification, and fullness criteria [24][25]. Logistics and Supply Chain - The collaboration with SF Express for cross-border logistics services aims to enhance the supply chain efficiency, allowing consumers in Hong Kong and Macau to access fresh products quickly [40][41]. - The signing of production and sales cooperation agreements further solidifies the supply-demand relationship between Suzhou and Guangdong, promoting collaborative development [41][42].