Core Insights - The rise of the "store broadcast" model is reshaping the consumption ecosystem through a combination of professional content and intelligent services [3][7] - Telecom operators are providing essential support for this transformation by enhancing infrastructure and services [6][7] Group 1: Store Broadcast Growth - The store broadcast model has seen significant growth, with its transaction volume accounting for over 58% of total sales [3] - During the 618 shopping festival, store broadcasts contributed 53% of GMV on Douyin, with 74% of high-revenue broadcasts coming from brand self-broadcasting [3] - Innovations such as 3D fitting technology and blockchain traceability have led to substantial sales increases, with some brands reporting sales growth of 310% during promotional periods [3] Group 2: Challenges Facing Store Broadcast - The store broadcast model faces challenges in technology, operations, and compliance, with technical infrastructure being a primary concern [4][5] - High operational costs are evident, as seen in a beauty brand's 180% increase in traffic procurement costs with only a 45% increase in users [4] - The loss of skilled hosts has led to a cycle of training and attrition for many small store broadcasts, impacting sales significantly [4] Group 3: Telecom Operators' Role - Telecom operators are addressing industry pain points through hardware upgrades and software empowerment, exemplified by the "5G live broadcast private network" solution [6] - Innovations in storage and distribution technology have improved content retention, with one retailer seeing long-tail sales increase from 12% to 35% after implementing new systems [6] - Compliance measures are being enhanced, with AI technology reducing violation rates by 87% for brands utilizing monitoring platforms [6]