Investment Rating - The report maintains a "Recommendation" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [2][15]. Core Views - The company reported a revenue of 4.54 billion yuan in the first half of 2025, a year-on-year increase of 29.0%, while the net profit attributable to shareholders was 40 million yuan, a decrease of 72.7% [2]. - The company is undergoing a short-term pain for long-term development, with a focus on brand promotion and premium business growth, while AI applications are enhancing operational efficiency [2][8]. Financial Performance Summary - **Revenue Growth**: The company achieved a revenue of 22.5 billion yuan in Q2 2025, up 23.3% year-on-year. The first half of 2025 saw cross-border e-commerce revenue of 4.18 billion yuan, a 38.2% increase [2][8]. - **Profitability Metrics**: The gross margin for the first half of 2025 was 33.5%, down 3.2 percentage points year-on-year, with a net profit margin of 0.7%, down 3.1 percentage points [2][8]. - **Future Projections**: The projected net profit for 2025-2027 is 182 million yuan, 295 million yuan, and 405 million yuan, respectively, with expected growth rates of 6.8%, 62.4%, and 37.3% [4][8]. Business Strategy and Developments - **Inventory Management**: The company is implementing an inventory clearance plan, which has temporarily pressured profits but is expected to lead to improved performance in the second half of 2025 [2][8]. - **AI Integration**: The company is leveraging AI technology to enhance operational efficiency, including agile development and intelligent customer service, which is expected to reduce operational costs [2][8]. Valuation and Market Position - **Target Price**: The target price for the company's stock is set at 14.60 yuan, compared to the current price of 10.89 yuan, indicating potential upside [4][8]. - **Market Capitalization**: The total market value of the company is approximately 4.403 billion yuan, with a circulating market value of about 3.823 billion yuan [5].