Investment Rating - The report maintains a "Positive" outlook for the retail industry, indicating a potential return exceeding 5% relative to market benchmarks [8][12]. Core Insights - The report highlights that AI applications are rapidly evolving, with 2026 expected to mark a commercial turning point for the industry. Key developments include significant IPOs and strategic acquisitions in the AI sector, which are anticipated to drive growth in retail [8]. - The integration of AI in cross-border e-commerce and e-commerce services is emphasized, with specific companies identified as beneficiaries of this trend. The report suggests that AI tools can enhance operational efficiency across various segments of the retail industry [3][8]. Summary by Sections AI and Cross-Border E-commerce - AI is expected to create new traffic entry points for B2B platforms, transitioning from SEO to GEO. Companies like Xiaogoods City and Focus Technology are leveraging AI tools to improve operational efficiency and customer engagement [3][8]. - Xiaogoods City has over 30,000 merchants utilizing AI applications, with usage exceeding 1 billion times [8]. - Focus Technology reported a membership penetration rate of over 50% for its AI services [8]. AI and E-commerce Services - The report notes that e-commerce platforms are shifting from SEO to GEO, with third-party (TP) companies gaining advantages through AI tools that analyze consumer preferences [8]. - Companies such as Qingmu Technology and Yiwang Yichuang are developing proprietary technologies to support AI applications in e-commerce operations [8]. - Qingmu Technology has created a suite of tools to adapt to evolving AI technologies, while Yiwang Yichuang is building a dedicated team to enhance its competitive edge in the market [8].

Investment Rating - The report maintains a "Recommendation" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [2][15]. Core Views - The company reported a revenue of 4.54 billion yuan in the first half of 2025, a year-on-year increase of 29.0%, while the net profit attributable to shareholders was 40 million yuan, a decrease of 72.7% [2]. - The company is undergoing a short-term pain for long-term development, with a focus on brand promotion and premium business growth, while AI applications are enhancing operational efficiency [2][8]. Financial Performance Summary - **Revenue Growth**: The company achieved a revenue of 22.5 billion yuan in Q2 2025, up 23.3% year-on-year. The first half of 2025 saw cross-border e-commerce revenue of 4.18 billion yuan, a 38.2% increase [2][8]. - **Profitability Metrics**: The gross margin for the first half of 2025 was 33.5%, down 3.2 percentage points year-on-year, with a net profit margin of 0.7%, down 3.1 percentage points [2][8]. - **Future Projections**: The projected net profit for 2025-2027 is 182 million yuan, 295 million yuan, and 405 million yuan, respectively, with expected growth rates of 6.8%, 62.4%, and 37.3% [4][8]. Business Strategy and Developments - **Inventory Management**: The company is implementing an inventory clearance plan, which has temporarily pressured profits but is expected to lead to improved performance in the second half of 2025 [2][8]. - **AI Integration**: The company is leveraging AI technology to enhance operational efficiency, including agile development and intelligent customer service, which is expected to reduce operational costs [2][8]. Valuation and Market Position - **Target Price**: The target price for the company's stock is set at 14.60 yuan, compared to the current price of 10.89 yuan, indicating potential upside [4][8]. - **Market Capitalization**: The total market value of the company is approximately 4.403 billion yuan, with a circulating market value of about 3.823 billion yuan [5].