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人均3万,餐饮“翻车”:中国没有真正的高端旅游专列
虎嗅APP· 2025-08-30 10:09
Core Viewpoint - The recent "Panda Special Train" dining incident highlights the lack of truly high-end tourism trains in China, despite the existence of expensive options [3][21][22]. Group 1: Incident Overview - A family from Jilin spent 960,000 yuan (approximately 96,000 million) for a 17-day trip on the "Panda Special Train," expecting high-quality dining but received subpar meals [3][4][5]. - The promotional materials for the train featured appealing food presentations, which were not reflected in the actual dining experience, leading to public outrage [5][8]. Group 2: Market Analysis - The high-end tourism train market in China emerged recently, capitalizing on the halt of outbound tourism during the pandemic and targeting high-net-worth individuals [5][6]. - Since 2022, domestic tourism consumption has shown a "K-shaped differentiation," with a split between high-value experiences and high-emotional-value experiences [6][7]. Group 3: Service Quality Issues - The main issue with high-end tourism trains is that while hardware improvements have been significant, the service quality has not kept pace [12][13]. - The operational teams often lack the necessary expertise, leading to a disconnect between the luxury expectations and the actual service provided [14][15][16]. Group 4: Customer Expectations - Customers expect high-end dining experiences comparable to Michelin standards and a leisurely travel pace, but often face rushed itineraries and inadequate service [16][17]. - The ideal high-end tourism train experience should include unique features, high-quality service, and attention to detail, similar to successful international models [18][19][20]. Group 5: Market Potential - Despite current shortcomings, the willingness of consumers to spend significantly on high-end train experiences indicates a substantial market potential for future development [22][23].