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各地开行特色主题列车 助力旅客“坐着火车游中国”
Xin Hua Cai Jing· 2025-10-22 07:36
新华财经北京10月22日电 记者从中国国家铁路集团有限公司(以下简称"国铁集团")获悉,近期各地 铁路部门坚持以市场为导向,充分利用客运淡季释放的运力资源,与地方文旅、教育等部门协调联动, 精心组织开行旅游列车、银发列车、研学专列、歌迷专列等特色主题列车,以铁路线串联起沿线美食美 景和人文名胜,推出各具特色的精品旅行线路,触达更多"诗和远方",助力旅客"坐着火车游中国"。 哈尔滨局集团公司10月底将开行为期14天的"悠享龙江·银旅号"适老化旅游专列,途经湖南、云南、贵 州及老挝琅勃拉邦等地,串联黄果树瀑布、石林、老挝琅勃拉邦普西山等30余个景区;列车设有较为完 善的应急健康保障体系,在包厢、卫生间等区域配备紧急呼叫装置和理疗床、AI健康筛查仪等设备, 设置医疗功能服务区,为银发游客提供随车健康保障。 北京局集团公司10月底将开行"津旅时光号"旅游列车,串联蓟州溶洞、盘山景区、农文旅民宿等特色资 源,打造"天津城市文化—蓟州生态度假"精品线路;"星光·燕赵号"旅游列车11月将开往邢台、邯郸、宣 化、张家口等历史名城,载着旅客穿越燕赵大地,采撷千年历史星光。 上海局集团公司持续优化"乐游长三角·沿着沪宁去旅行"旅 ...
人均3万,餐饮“翻车”:中国没有真正的高端旅游专列
虎嗅APP· 2025-08-30 10:09
Core Viewpoint - The recent "Panda Special Train" dining incident highlights the lack of truly high-end tourism trains in China, despite the existence of expensive options [3][21][22]. Group 1: Incident Overview - A family from Jilin spent 960,000 yuan (approximately 96,000 million) for a 17-day trip on the "Panda Special Train," expecting high-quality dining but received subpar meals [3][4][5]. - The promotional materials for the train featured appealing food presentations, which were not reflected in the actual dining experience, leading to public outrage [5][8]. Group 2: Market Analysis - The high-end tourism train market in China emerged recently, capitalizing on the halt of outbound tourism during the pandemic and targeting high-net-worth individuals [5][6]. - Since 2022, domestic tourism consumption has shown a "K-shaped differentiation," with a split between high-value experiences and high-emotional-value experiences [6][7]. Group 3: Service Quality Issues - The main issue with high-end tourism trains is that while hardware improvements have been significant, the service quality has not kept pace [12][13]. - The operational teams often lack the necessary expertise, leading to a disconnect between the luxury expectations and the actual service provided [14][15][16]. Group 4: Customer Expectations - Customers expect high-end dining experiences comparable to Michelin standards and a leisurely travel pace, but often face rushed itineraries and inadequate service [16][17]. - The ideal high-end tourism train experience should include unique features, high-quality service, and attention to detail, similar to successful international models [18][19][20]. Group 5: Market Potential - Despite current shortcomings, the willingness of consumers to spend significantly on high-end train experiences indicates a substantial market potential for future development [22][23].