Core Viewpoint - The article discusses the evolution and current state of membership systems, highlighting how they have shifted from beneficial models to tools for exploitation, ultimately eroding user trust and satisfaction [2][19][21] Membership System Evolution - Membership systems have existed since the late 19th and early 20th centuries, originally serving as exclusive social clubs for the elite, providing identity and exclusivity [2] - Early membership models were mutually beneficial, offering users loyalty and trust in exchange for discounts and services [4] - The advent of the internet allowed for the expansion of membership models, with companies like Amazon and JD.com successfully implementing paid membership systems that enhanced user experience and loyalty [4][5] Current Trends and Issues - Many companies have begun to exploit membership systems as short-term profit tools, leading to a dilution of actual benefits and user experience [8][12] - Video streaming platforms have shifted from providing genuine value to users to creating complex pricing structures that often leave users feeling exploited [10][12] - The rise of membership systems has led to a perception of exclusivity, but as membership numbers grow, the value of that exclusivity diminishes, resulting in user dissatisfaction [13][18] Case Studies - Sam's Club in China has seen rapid membership growth but has faced criticism for declining product quality, reflecting a broader trend of businesses prioritizing profit over user experience [15][16][18] - The phenomenon of "membership-exclusive" services, such as the "member-only restroom" at Nanjing Deji Plaza, illustrates how membership can be misused to create artificial scarcity and exclusivity [1][19] Consumer Sentiment - Consumers are becoming increasingly savvy, comparing membership benefits and prices, and are more likely to seek alternatives or unite for collective bargaining [21] - The article suggests that the essence of membership—providing quality and service—has been lost, leading to a fundamental disconnect between businesses and their loyal customers [21]