"《关于金融支持提振和扩大消费的指导意见》（以下简称《意见》）形成了系统性金融支持消费 的政策框架。《意见》出台后，我们将积极响应，结合自身资源禀赋探索出多层次、差异化的扩内需促 消费实践路径。"哈银消金代理董事长、总裁谢云立表示。 "消费金融机构的功能性定位非常明确，即为零售端金融消费者提供用于消费的信贷服务。"马上消 费金融副总经理孙磊说。 据《金融时报》记者了解，消费金融公司聚焦传统业务升级、科技赋能创新两大方向，形成覆盖城 乡居民全生命周期消费需求的金融服务网络。 例如，招联旗下拥有"好期贷""信用付"两大消费金融产品体系，现已全面覆盖购物、旅游、教育、 装修等众多消费场景。哈银消金自主研发"星斗智能风控体系"，实现了智能实时信贷审批，通过线上线 下全方位风险识别，极大压降了客户违约风险比例。 作为消费领域金融供给方之一，支持提振和扩大消费，消费金融公司责任重大。接受《金融时报》 记者采访的消费金融公司表示，消费金融公司是连接金融资源与消费需求的桥梁，将继续积极探索实 践，不断提升专业化服务能力，扩大消费领域金融供给。 政策支持带来新机 南银法巴消费金融加强客群研究，精准识别不同消费场景下的客户需求， ...

Core Viewpoint - Consumer finance companies play a crucial role in connecting financial resources with consumer demand, actively exploring practices to enhance specialized service capabilities and expand financial supply in the consumption sector [1]. Group 1: Policy Support and Market Dynamics - The "Guiding Opinions on Financial Support to Boost and Expand Consumption" has established a systematic policy framework for financial support in consumption [2]. - Consumer finance institutions are focusing on upgrading traditional businesses and innovating through technology to create a financial service network that covers the entire lifecycle of urban and rural residents' consumption needs [2]. - Companies like Ant Financial are increasing financial supply by targeting underserved populations, aligning with online consumption trends, and providing interest-free options to reduce consumer costs [2]. Group 2: Self-Acquisition and Risk Management - The Opinions encourage consumer finance companies to enhance their self-acquisition and risk control capabilities while reasonably determining comprehensive loan interest rates [3]. - With third-party channel traffic becoming saturated and customer acquisition costs rising, consumer finance companies are accelerating the development and optimization of self-operated channels [3]. - Digital transformation is emphasized, with a focus on using digital models to replace some manual judgment, adapting to the characteristics of consumer finance business [3]. Group 3: Innovations in Customer Engagement - Companies like Zhaolian and Mashang are prioritizing self-operated capability development, with Zhaolian's app now in its 7.0 version, offering tailored loan proposals based on user profiles [4]. - Nanyin Fabao Consumer Finance is enhancing customer research to provide customized incentives, while Zhongyuan Consumer Finance is combining innovative consumption scenarios with inclusive finance to improve customer acquisition precision [4]. - Haier Consumer Finance leverages its industrial background to expand scenario-based financial services, covering over 11,000 merchants in various sectors and providing installment services to 3 million users [4]. Group 4: Future Directions and Social Impact - The future of consumer finance lies in accurately allocating financial resources to areas that create genuine consumer demand, utilizing technology to lower service costs and enhance user experience [5]. - The industry aims to achieve a balance between commercial value and social value through inclusive innovation and efficient resource utilization [5].