Core Viewpoint - The consumer finance industry is experiencing a shift, with most licensed consumer finance institutions showing growth in revenue and net profit, while Zhaolian Consumer Finance (Zhaolian) reports declines in total assets, revenue, and net profit for the first half of 2025, despite maintaining the highest net profit in the industry at 1.504 billion yuan [2][5]. Financial Performance - In the first half of 2025, Zhaolian's revenue was 7.899 billion yuan, a decrease of 14.77% year-on-year, and net profit was 1.504 billion yuan, down 12.76% year-on-year [2][3]. - As of June 30, 2025, Zhaolian's total assets were 157.722 billion yuan, a reduction of 60.29 billion yuan from the end of 2024, representing a decline of 3.68% [2][3]. - Zhaolian's performance has been declining since 2024, marking the first time in nine years that both revenue and net profit have decreased [2][5]. Market Environment - The complex macroeconomic environment is a significant external factor contributing to Zhaolian's performance decline, with slow recovery in consumer credit demand and increased caution among consumers regarding borrowing [5]. - The consumer finance industry has entered a phase of stock competition, limiting growth opportunities for leading institutions like Zhaolian, which has seen simultaneous declines in total assets, revenue, and net profit since 2024 [5]. Historical Growth Trends - Zhaolian previously maintained high growth rates, with revenue growth exceeding 50% from 2016 to 2019, peaking at 1070% in 2016 [6]. - However, revenue growth sharply declined to 9.8% in 2022, rebounded to 12% in 2023, and then fell again to -11.65% in 2024 [6]. Revenue Sources - In 2024, Zhaolian's net interest and fee income decreased by 11.63% year-on-year, primarily due to a reduction in business scale, although it remained the main source of operating income [6][9]. - The company also has a small amount of non-interest and fee income, mainly from government subsidies [6]. Product Performance - In 2024, Zhaolian's "Good Period Loan" balance decreased to 99.13 billion yuan, down 8.57%, and "Credit Payment" balance fell to 69.649 billion yuan, down 5.51% [9][11]. - The company faces significant customer acquisition and retention pressures in an increasingly competitive market [9]. Asset Quality and Risk Management - Zhaolian's debt scale decreased alongside its business scale, with interest expenses relative to average interest-bearing liabilities declining by 0.45 percentage points [13]. - The company's non-performing loan (NPL) ratio improved to 1.95% in 2024, a significant decrease of 0.5 percentage points from the previous year [13][14]. - Zhaolian actively wrote off high-risk customers and increased lending to low-risk customers to stabilize asset quality, with a 23.32% year-on-year increase in the write-off of non-performing loans [15].

Core Viewpoint - The consumer finance industry is experiencing a shift, with most licensed institutions showing growth in revenue and profit, while Zhaolian Consumer Finance has reported declines in total assets, revenue, and net profit for the first half of 2025, despite maintaining the highest net profit in the industry at 1.504 billion yuan [1][3]. Financial Performance - In the first half of 2025, Zhaolian Consumer Finance reported revenue of 7.899 billion yuan, a decrease of 14.77% year-on-year, and a net profit of 1.504 billion yuan, down 12.76% year-on-year [1][2]. - As of June 30, 2025, the total assets of Zhaolian Consumer Finance were 157.722 billion yuan, a reduction of 60.29 billion yuan from the end of 2024, representing a decline of 3.68% [1][2]. - The company has entered a downward performance cycle since 2024, marking its first instance of simultaneous revenue and profit decline in nine years, with annual revenue and net profit decreasing by 11.65% and 16.22% respectively [1][3]. Market Conditions - The macroeconomic environment has contributed to Zhaolian Consumer Finance's performance decline, with slow recovery in consumer credit demand and increased caution among consumers regarding borrowing [3]. - The consumer finance industry is now in a phase of stock competition, limiting growth opportunities for leading institutions like Zhaolian Consumer Finance, which has seen its total assets, revenue, and net profit decline since 2024 [3]. Historical Growth Trends - Zhaolian Consumer Finance previously experienced high growth rates, with revenue growth exceeding 50% from 2016 to 2019, peaking at 1070% in 2016 [3]. - The revenue growth rate fell to 9.8% in 2022, and while it rebounded to 12% in 2023, it dropped again to -11.65% in 2024 [3]. Product Performance - In 2024, the loan balance for Zhaolian Consumer Finance's "Good Period Loan" decreased to 99.13 billion yuan, down 8.57%, and the "Credit Payment" loan balance fell to 69.649 billion yuan, down 5.51% [5][6]. - The company faces significant customer acquisition and retention pressures in an increasingly competitive market [5]. Asset Quality and Financial Ratios - Zhaolian Consumer Finance's debt scale decreased alongside its business scale, with interest expenses relative to average interest-bearing liabilities declining by 0.45 percentage points [7]. - The company reported a non-performing loan (NPL) ratio of 1.95% in 2024, a significant decrease of 0.5 percentage points from the previous year, and a provision coverage ratio that increased by 107.58 percentage points to 471.63% [7][8]. Risk Management - Zhaolian Consumer Finance has actively written off high-risk customers and increased lending to low-risk customers to stabilize asset quality, with a total of 14.478 billion yuan in bad loans written off in 2024, a year-on-year increase of 23.32% [9]. - The overall recovery rate for overdue loans remains high, with overdue loans amounting to 6.404 billion yuan at the end of 2024, representing 3.79% of total loans, a decrease of 0.54 percentage points year-on-year [9].

"《关于金融支持提振和扩大消费的指导意见》（以下简称《意见》）形成了系统性金融支持消费 的政策框架。《意见》出台后，我们将积极响应，结合自身资源禀赋探索出多层次、差异化的扩内需促 消费实践路径。"哈银消金代理董事长、总裁谢云立表示。 "消费金融机构的功能性定位非常明确，即为零售端金融消费者提供用于消费的信贷服务。"马上消 费金融副总经理孙磊说。 据《金融时报》记者了解，消费金融公司聚焦传统业务升级、科技赋能创新两大方向，形成覆盖城 乡居民全生命周期消费需求的金融服务网络。 例如，招联旗下拥有"好期贷""信用付"两大消费金融产品体系，现已全面覆盖购物、旅游、教育、 装修等众多消费场景。哈银消金自主研发"星斗智能风控体系"，实现了智能实时信贷审批，通过线上线 下全方位风险识别，极大压降了客户违约风险比例。 作为消费领域金融供给方之一，支持提振和扩大消费，消费金融公司责任重大。接受《金融时报》 记者采访的消费金融公司表示，消费金融公司是连接金融资源与消费需求的桥梁，将继续积极探索实 践，不断提升专业化服务能力，扩大消费领域金融供给。 政策支持带来新机 南银法巴消费金融加强客群研究，精准识别不同消费场景下的客户需求， ...

Core Viewpoint - Consumer finance companies play a crucial role in connecting financial resources with consumer demand, actively exploring practices to enhance specialized service capabilities and expand financial supply in the consumption sector [1]. Group 1: Policy Support and Market Dynamics - The "Guiding Opinions on Financial Support to Boost and Expand Consumption" has established a systematic policy framework for financial support in consumption [2]. - Consumer finance institutions are focusing on upgrading traditional businesses and innovating through technology to create a financial service network that covers the entire lifecycle of urban and rural residents' consumption needs [2]. - Companies like Ant Financial are increasing financial supply by targeting underserved populations, aligning with online consumption trends, and providing interest-free options to reduce consumer costs [2]. Group 2: Self-Acquisition and Risk Management - The Opinions encourage consumer finance companies to enhance their self-acquisition and risk control capabilities while reasonably determining comprehensive loan interest rates [3]. - With third-party channel traffic becoming saturated and customer acquisition costs rising, consumer finance companies are accelerating the development and optimization of self-operated channels [3]. - Digital transformation is emphasized, with a focus on using digital models to replace some manual judgment, adapting to the characteristics of consumer finance business [3]. Group 3: Innovations in Customer Engagement - Companies like Zhaolian and Mashang are prioritizing self-operated capability development, with Zhaolian's app now in its 7.0 version, offering tailored loan proposals based on user profiles [4]. - Nanyin Fabao Consumer Finance is enhancing customer research to provide customized incentives, while Zhongyuan Consumer Finance is combining innovative consumption scenarios with inclusive finance to improve customer acquisition precision [4]. - Haier Consumer Finance leverages its industrial background to expand scenario-based financial services, covering over 11,000 merchants in various sectors and providing installment services to 3 million users [4]. Group 4: Future Directions and Social Impact - The future of consumer finance lies in accurately allocating financial resources to areas that create genuine consumer demand, utilizing technology to lower service costs and enhance user experience [5]. - The industry aims to achieve a balance between commercial value and social value through inclusive innovation and efficient resource utilization [5].

Core Viewpoint - The consumer finance industry is leveraging innovation and technology to enhance service quality and efficiency in supporting the real economy, with companies like Zhaolian leading the way in promoting inclusive finance through a technology-driven approach [1][2]. Group 1: Innovation and Technology in Consumer Finance - Zhaolian has established core capabilities such as IT-driven operations, product innovation, smart services, internet risk control, digital operations, intelligent collection, and data-driven consumer protection [1]. - The company has introduced a differentiated pricing mechanism that allows for flexible and precise interest rate pricing based on individual consumer credit status and risk tolerance, addressing the diverse needs of a varied customer base [3]. - Zhaolian's "self-confidence" service model empowers consumers by allowing them to provide their own financial proof for loan approvals, thus shifting some decision-making power back to the customers [4]. Group 2: Consumer Rights Protection - Zhaolian prioritizes consumer rights protection by integrating complaint rates as a core performance indicator, leading to a decrease in platform complaint rates over recent years [2]. - The company offers products like "Good Period Loan" and "Credit Payment," which provide online, no-collateral, low-interest consumer credit services, reflecting a commitment to consumer needs [2]. Group 3: Post-Loan Management and Customer Experience - Zhaolian has implemented a "self-healing" service that focuses on post-loan management, utilizing technology to understand the needs of overdue customers and offering tailored support to enhance repayment experiences [5]. - The company has deployed nearly 20,000 AI robots to improve customer interaction and response times, achieving a 97% accuracy rate in identifying customer needs [7]. - Zhaolian's use of AI technology in post-loan management aims to create a sustainable financial environment while enhancing customer experience and operational efficiency [6][7]. Group 4: Future Outlook - Zhaolian plans to continue monitoring consumer needs and optimizing business models to provide high-quality financial services, contributing to the sustainable development of the consumer finance industry [8].