Core Viewpoint - The company is expected to show strong growth in Q3 2025, with significant increases in revenue and adjusted net profit driven by new product launches and continuous channel growth [1][2] Financial Performance - For Q3 2025, the company anticipates a revenue growth of 154.2% year-on-year, reaching approximately 9.17 billion yuan, and an adjusted net profit growth of 198.6%, amounting to about 3.03 billion yuan [1] - The adjusted profit margin is projected to be 33% [1] Product Development - In Q3 2025, the company plans to launch 31 new series of blind box figures and plush products, with a slight decrease in new series compared to the previous quarter but maintaining year-on-year levels [1] - Popular new products include various themed series that sold out on their launch day [1] Retail Expansion - As of the end of August, the company had 513 retail stores in mainland China, a 6.4% increase year-on-year, and 1,837 robot stores [1] - The average revenue per store increased by 57% to 2.48 million yuan for the July-August period [1] Online Sales Performance - The company's official Douyin flagship store achieved a GMV of 1.31 billion yuan in Q3 2025, a year-on-year increase of 302.2%, with sales volume reaching 9.49 million, up 677.9% [2] - The Tmall flagship store generated revenue of 251 million yuan, a 73.1% increase year-on-year, while JD.com saw a revenue increase of 99.6% for the same period [2] Future Outlook - The company has adjusted its profit forecasts for 2025-2027, with expected adjusted net profits of 10.96 billion, 14.92 billion, and 18.31 billion yuan respectively [2] - The adjusted PE ratios for 2025-2027 are projected to be 32.3x, 23.8x, and 19.4x [2]

Investment Rating - The report maintains a "Strong Buy" investment rating for the company [4][8]. Core Insights - The company is expected to experience strong momentum from new product launches and continued rapid growth across various channels [8]. - The adjusted net profit for Q3 2025 is projected to be 30.3 billion yuan, reflecting a year-on-year growth of 198.6% [8]. - The company has introduced 31 new series of blind box figures and plush products in Q3 2025, with popular items selling out on the first day of launch [8]. - The number of retail stores in mainland China has increased to 513, a year-on-year growth of 6.4% [8]. - The company's online sales on platforms like Douyin and Tmall have shown significant growth, with Douyin's GMV reaching 1.31 billion yuan, up 302.2% year-on-year [8]. Financial Data and Valuation - Total revenue is projected to grow from 6.301 billion yuan in 2023 to 33.410 billion yuan in 2025, representing a compound annual growth rate (CAGR) of 156% [3][11]. - The adjusted net profit is expected to increase from 1.082 billion yuan in 2023 to 10.861 billion yuan in 2025, with a year-on-year growth rate of 248% [3][11]. - The adjusted PE ratio is forecasted to decrease from 326.1 in 2023 to 32.3 in 2025, indicating improved valuation metrics as earnings grow [3][12]. Key Financial Ratios - The gross profit margin is expected to improve from 61.3% in 2023 to 70.6% in 2025 [12]. - The net profit margin is projected to rise from 17.2% in 2023 to 32.5% in 2025 [12]. - Return on equity (ROE) is anticipated to increase significantly from 13.9% in 2023 to 51.3% in 2025 [12].