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轻客双冠+新能源领跑,上汽商用车2025何以实现“全面领先”?| 头条
第一商用车网· 2026-01-08 08:00
Core Viewpoint - The commercial vehicle industry is undergoing significant transformation, with 2025 identified as a pivotal year. SAIC Commercial Vehicles has demonstrated resilience and achieved remarkable growth in market scale, new energy transition, and global expansion, establishing itself as a leading player in the industry [1][21]. Key Data Highlights - In 2025, SAIC Commercial Vehicles sold 245,000 units, a year-on-year increase of over 18%. Retail sales exceeded 250,000 units, marking eight consecutive months of year-on-year growth [3][21]. - In the domestic market, SAIC's light commercial vehicles maintained the highest insurance volume, while its global expansion saw it rank first in light commercial vehicle exports among Chinese automakers [3][4]. - The company sold over 58,000 new energy vehicles domestically, with monthly sales of new energy models surpassing 50%, leading the traditional commercial vehicle sector [3][4]. Business Segment Performance - The light commercial vehicle segment, led by brands like Maxus and Iveco, maintained the top market share in China. The pickup truck segment ranked second in exports among Chinese brands, while the Yuedong light truck saw a 222% increase in new energy vehicle sales, accounting for nearly 57% of total sales [4][10]. - The bus and heavy truck segments showcased SAIC's commitment to green transformation, with Shenzhou buses achieving 100% new energy penetration and SAIC Hongyan focusing on the green transition in heavy commercial vehicles [12][21]. Technological and Brand Innovations - SAIC Commercial Vehicles is leveraging technological innovation as a key driver for growth, with a focus on core technology platforms and strategic partnerships. The "Technology Maxus" system supports product enhancements, while collaborations with industry leaders like CATL and Huawei are advancing green and intelligent vehicle solutions [14][18][20]. - The brand revitalization efforts, including the launch of new models across various segments, respond to evolving market demands and enhance the company's competitive edge [16][20]. Market Strategy and User Engagement - The company is innovating its channel and user operations, opening over 100 new stores and enhancing online engagement through new media channels. This strategy aims to transition from a traditional manufacturer to a comprehensive solution provider [20][21]. - The establishment of a user ecosystem, integrating vehicles, logistics, and data, positions SAIC Commercial Vehicles as a partner offering full-cycle value and solutions [20].