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财经面对面:对话张亚峰董事长,解码“三茶”统筹发展新范式
Sou Hu Cai Jing· 2025-05-30 06:15
Core Viewpoint - The article discusses the strategic development of the Da Yi Group in leading the high-quality development of China's tea industry through the integration of tea culture, tea industry, and tea technology, referred to as the "Three Teas" [1][9]. Tea Culture - Tea culture serves as a vibrant representation of Chinese culture, embodying the nation's spiritual qualities and wisdom [4]. - Da Yi has established a comprehensive tea ceremony system, promoting tea culture and training tea ceremony professionals since the founding of the Da Yi Tea Academy in 2010 [4]. - The company has organized numerous tea culture events and collaborated with universities to promote tea philosophy and aesthetics, including scholarships for international students from Belt and Road countries [4][5]. Tea Industry - Yunnan is a key tea-producing region in China, with Da Yi emerging as a leading brand in the tea industry after 85 years of development [3]. - Da Yi has built a complete tea industry chain, from research and cultivation to production and marketing, achieving significant growth over the past two decades [6]. - The company has invested approximately 7.75 billion yuan in purchasing raw tea over the last 20 years, benefiting around 300,000 tea farmers in the region [6]. - Da Yi operates the world's largest single tea factory, which is recognized for its unique tea-making techniques and high-quality products [6]. Tea Technology - Da Yi emphasizes technological innovation as a key driver for industry upgrade and quality transformation [8]. - The company has developed a third-generation fermentation technology, "microbial tea-making method," enhancing the standardization and quality of Pu-erh tea production [8]. - Da Yi invests 3%-8% of its annual sales revenue in research and development, leading to the creation of health-oriented tea products that cater to diverse consumer needs [8]. Social Responsibility - Da Yi has established a charitable foundation that has invested over 100 million yuan in social welfare initiatives, promoting a culture of philanthropy [9]. - The company launched the "Da Yi Rural Revitalization Charity Fund," donating at least 30 million yuan to improve living conditions for tea farmers in the Pu-erh tea-producing areas [9].