Core Viewpoint - The event highlighted the promotion of Yingde black tea in Inner Mongolia, aiming to expand its market presence and brand recognition in the northern regions and Russia [7][21][135]. Group 1: Event Overview - A unique tea competition was held on July 4 at the 13th China (Hohhot) Tea Industry Expo, attracting significant attention from tea enthusiasts [3][4]. - The event was organized under the guidance of local agricultural authorities and aimed to showcase the quality of Yingde black tea [6][7][9]. Group 2: Market Potential - Inner Mongolia is recognized for its substantial tea consumption potential, with an annual per capita tea consumption exceeding 1 kg, ranking high among provinces [40]. - The local Mongolian population has an even higher per capita tea consumption of 8 kg, indicating a strong market for tea products [41]. Group 3: Product Promotion - Yingde black tea was showcased as a suitable ingredient for milk tea, appealing to local tastes and preferences [44][46]. - The tea's unique flavor profile, characterized by sweetness and richness, aligns well with the preferences of Inner Mongolian consumers [100][108]. Group 4: Strategic Expansion - The establishment of a promotional center in Hohhot marks Yingde black tea's fifth regional strategic base, aimed at enhancing its market penetration in northern China and Russia [135][138]. - The center will facilitate connections with local businesses and promote Yingde black tea through various marketing initiatives [150][151]. Group 5: Brand Value - Yingde black tea's brand value reached 5.178 billion yuan, with an 8.5% increase, making it the top brand in the national black tea category [64]. - The tea industry in Yingde is on track to achieve a comprehensive output value exceeding 10 billion yuan by 2025 [65].

5月21日，第六个"国际茶日"，新华社财经面对面栏目走进大益，对话大益集团董事长、总裁张亚峰女士，探讨茶文化、茶产业、茶科技"三茶"统筹发 展，揭示大益引领中国茶业高质量发展的战略。 云南是我国重点茶区，茶产业规模居全国前列，2024年底茶园面积稳定在800万亩左右，有机认证茶园面积全国第一。经过85年的发展，大益在云南成长 为中国茶产业领导品牌，近年以科技引领产业创新，以新质生产力推动产业高质量发展。 茶文化 以"茶"为介，传道授业 茶文化是中国文化亮丽名片，承载中华民族精神特质与生活智慧。大益茶道是中国茶道文化样板，上承中华数千年茶文化精髓，下开职业茶道师资格认证 先河。2010年大益茶道院成立，结合传统文化与现代运作方式，培养茶道人才、弘扬茶道文化、传播人文精神。 大益茶道尊陆羽为宗师，以"惜茶爱人"为宗旨，有完整系统的茶道体系，建立教学、考试、评级等规范与规则系统。自成立以来，在全国及海外开办数百 期茶道研修班，培养学员逾三万人。 茶科技是产业升级、质量变革的关键支撑。大益集团以"科技兴企"为理念，在茶科技领域探索创新，第三代发酵技术"微生物制茶法"为普洱茶产业注入新 活力，让产业标准化、品质化发展成 ...

Core Viewpoint - The 2025 China Green Tea Brand Conference and the Green Tea Brand and Industry Development Exchange Meeting were successfully held, focusing on the upgrade of the green tea industry, particularly highlighting the significance of Xinyang Maojian tea as a leading brand in the sector [1] Group 1: Event Overview - The conference attracted over 300 units from major green tea production and sales areas across the country, creating a platform for economic, technological, and cultural exchanges [1] - The theme of the event was "Green Tea Development, Brand Leadership, Maojian Origin, and Shihe River Landscape" [1] Group 2: Historical and Cultural Significance - Xinyang Maojian tea has a history of over 2,600 years in the Shihe District, with a rich tea culture that has been recognized by historical figures such as Du Yu, Lu Yu, and Su Dongpo [2] - The tea has won prestigious awards, including the gold medal at the Panama Pacific International Exposition in 1915 and the National Quality Award in 1990 [3] Group 3: Industry Development and Achievements - The Shihe District has been recognized with over 30 national honors, including being named one of China's top 100 tea counties and a model county for new quality production in the tea industry [3] - The district has a tea garden area of 635,000 acres, with an annual tea production of 57,000 tons and a comprehensive tea-related output value exceeding 11.7 billion [4] Group 4: Quality and Brand Building - The district is implementing a blockchain traceability system for tea quality assurance, covering 25,400 acres of tea gardens [4] - The "Xinyang Maojian 521" regional public brand is being promoted to enhance brand influence, supported by extensive marketing efforts through various platforms [4] Group 5: Tourism and Economic Impact - In 2024, the tea-themed tourism in Shihe District is expected to receive over 16.3 million visitors, generating an income of 6.9 billion [6] - The integration of tea culture and tourism is seen as a new engine for regional economic growth, with various innovative tourism products being developed [5][6]