图 一抹东方绿，联通经纬情。20日，以"经纬绿韵·世界共享"为主题的2025环球绿茶大会在江西婺源正式 开幕。相关国际组织代表、行业权威专家、国内外重点茶企负责人等齐聚千年茶乡，共话绿茶产业高质 量、可持续发展的新路径。 图 为2025环球绿茶大会开幕式现场 千年茶韵碰撞数字浪潮 婺源绿茶乘风前行 "茶被誉为神奇的东方树叶，发源于中国，传播于世界。上饶地处赣浙闽皖四省交界处，茶历史源远流 长，茶文化底蕴深厚，茶品质久负盛名。"上饶市委副书记、市人民政府市长李建涛在致辞中表示，上 饶始终把茶产业作为重点产业来打造，致力于把茶区变成景区、茶园变成公园、茶山变成金山，到如今 依托全国首个出口茶叶"大基地"，一大批优质茶叶飘洋航海，销往全球。未来上饶将继续以青山绿水为 本、以乡村振兴为脉，做活茶文化、做大茶产业、做强茶科技，全力打造生态之茶、开放之茶、联谊之 茶和致富之茶。 信息赋能产业，数据连接未来。中国经济信息社副总裁石为表示，在信息时代与品牌经济时代，精准的 数据、前瞻的洞察、可信的品牌、良好的生态，是推动茶产业高质量发展不可或缺的"软实力"与"基础 设施"。中国经济信息社始终与中国茶产业同频共振，为积极践行" ...

Core Insights - The 2025 Second Anhui Tea Conference successfully held on December 4, focusing on the coordinated development of Anhui's tea industry, injecting new momentum for high-quality growth [1][10] - The event gathered tea industry experts, local leaders, and business representatives to discuss new opportunities for the development of Anhui's tea industry [1][3] Group 1: Event Overview - The conference was co-hosted by the Anhui Tea Association and Anhui Daily Media Group, with support from various academic and industry organizations [1] - The first Anhui Tea Conference in 2024 established a significant promotional platform for brands like Qimen Black Tea, and the second conference aims to further showcase achievements and promote Anhui tea nationally and globally [3] Group 2: Key Presentations and Discussions - Professor Xia Tao from Anhui Agricultural University summarized the discussions, emphasizing the importance of technology and cultural leadership in the tea industry [3] - Jiang Yongwen, Deputy Director of the Chinese Academy of Agricultural Sciences Tea Research Institute, discussed innovation paths for high-quality development in the tea sector [5] - Representatives from Baima Tea Co. and Huangshan Xixian Weiwei Tea Co. shared their strategies for embracing AI and digital transformation in traditional tea enterprises [5] Group 3: Publications and Initiatives - The conference saw the release of a new book titled "Anhui Tea Welcomes Guests from All Over the World," which provides an in-depth analysis of Anhui's tea development practices [7] - The event also announced the 2025 key recommended regional public brand list and tea enterprise list, along with the establishment of the "Most Beautiful Tea Travel Route Cooperation Alliance" [7] Group 4: Media Engagement and Publicity - The "Anhui Tea County Leaders Speak" series, initiated in June, involved nearly 20 county leaders promoting Anhui's tea industry, garnering extensive media coverage from over 70 platforms [8] - This initiative aimed to showcase the achievements of Anhui's coordinated tea development and enhance the brand's visibility across the nation [8] Group 5: Future Outlook - The successful hosting of the second Anhui Tea Conference not only highlighted achievements since the 14th Five-Year Plan but also built consensus for higher goals during the 15th Five-Year Plan [10] - Anhui aims to deepen the coordinated development of its tea industry, positioning it as a pillar for rural prosperity and expanding its market reach [10]

Core Insights - The article highlights the success of "Tanyang Gongfu" black tea in revitalizing the local economy of Tanyang Village, Fujian Province, showcasing its historical significance and modern adaptations [1][3]. Group 1: Historical and Cultural Significance - Tanyang Village is recognized as a historical and cultural village in China, known as the birthplace of "Tanyang Gongfu" black tea, which won a gold medal at the Panama International Exposition in 1915 [3][5]. - The village features traditional architecture and tea shops, reflecting its rich history and cultural heritage [3]. Group 2: Economic Impact - The tea garden area in Tanyang Village spans 5,462 acres, with 35 tea factories and 18 tea shops, creating a complete production and sales chain for tea [7]. - In 2024, the tea production value is projected to reach 110 million yuan, with a per capita disposable income of 36,100 yuan and village financial income of 2.1385 million yuan, demonstrating the economic benefits derived from tea cultivation [7]. Group 3: Innovation and Modernization - The introduction of innovative tea products, such as milk tea made from "Tanyang Gongfu," has attracted younger consumers, blending traditional tea culture with modern market demands [5]. - The village emphasizes the importance of intergenerational knowledge transfer in tea production, with both older and younger generations actively participating in the tea industry [5][7]. Group 4: Future Development - Local authorities are committed to enhancing the brand value and influence of "Tanyang Gongfu" through the integration of tea culture, industry, and technology [7].

Core Viewpoint - The event highlighted the promotion of Yingde black tea in Inner Mongolia, aiming to expand its market presence and brand recognition in the northern regions and Russia [7][21][135]. Group 1: Event Overview - A unique tea competition was held on July 4 at the 13th China (Hohhot) Tea Industry Expo, attracting significant attention from tea enthusiasts [3][4]. - The event was organized under the guidance of local agricultural authorities and aimed to showcase the quality of Yingde black tea [6][7][9]. Group 2: Market Potential - Inner Mongolia is recognized for its substantial tea consumption potential, with an annual per capita tea consumption exceeding 1 kg, ranking high among provinces [40]. - The local Mongolian population has an even higher per capita tea consumption of 8 kg, indicating a strong market for tea products [41]. Group 3: Product Promotion - Yingde black tea was showcased as a suitable ingredient for milk tea, appealing to local tastes and preferences [44][46]. - The tea's unique flavor profile, characterized by sweetness and richness, aligns well with the preferences of Inner Mongolian consumers [100][108]. Group 4: Strategic Expansion - The establishment of a promotional center in Hohhot marks Yingde black tea's fifth regional strategic base, aimed at enhancing its market penetration in northern China and Russia [135][138]. - The center will facilitate connections with local businesses and promote Yingde black tea through various marketing initiatives [150][151]. Group 5: Brand Value - Yingde black tea's brand value reached 5.178 billion yuan, with an 8.5% increase, making it the top brand in the national black tea category [64]. - The tea industry in Yingde is on track to achieve a comprehensive output value exceeding 10 billion yuan by 2025 [65].

Core Viewpoint - The article discusses the strategic development of the Da Yi Group in leading the high-quality development of China's tea industry through the integration of tea culture, tea industry, and tea technology, referred to as the "Three Teas" [1][9]. Tea Culture - Tea culture serves as a vibrant representation of Chinese culture, embodying the nation's spiritual qualities and wisdom [4]. - Da Yi has established a comprehensive tea ceremony system, promoting tea culture and training tea ceremony professionals since the founding of the Da Yi Tea Academy in 2010 [4]. - The company has organized numerous tea culture events and collaborated with universities to promote tea philosophy and aesthetics, including scholarships for international students from Belt and Road countries [4][5]. Tea Industry - Yunnan is a key tea-producing region in China, with Da Yi emerging as a leading brand in the tea industry after 85 years of development [3]. - Da Yi has built a complete tea industry chain, from research and cultivation to production and marketing, achieving significant growth over the past two decades [6]. - The company has invested approximately 7.75 billion yuan in purchasing raw tea over the last 20 years, benefiting around 300,000 tea farmers in the region [6]. - Da Yi operates the world's largest single tea factory, which is recognized for its unique tea-making techniques and high-quality products [6]. Tea Technology - Da Yi emphasizes technological innovation as a key driver for industry upgrade and quality transformation [8]. - The company has developed a third-generation fermentation technology, "microbial tea-making method," enhancing the standardization and quality of Pu-erh tea production [8]. - Da Yi invests 3%-8% of its annual sales revenue in research and development, leading to the creation of health-oriented tea products that cater to diverse consumer needs [8]. Social Responsibility - Da Yi has established a charitable foundation that has invested over 100 million yuan in social welfare initiatives, promoting a culture of philanthropy [9]. - The company launched the "Da Yi Rural Revitalization Charity Fund," donating at least 30 million yuan to improve living conditions for tea farmers in the Pu-erh tea-producing areas [9].

Core Viewpoint - The 2025 China Green Tea Brand Conference and the Green Tea Brand and Industry Development Exchange Meeting were successfully held, focusing on the upgrade of the green tea industry, particularly highlighting the significance of Xinyang Maojian tea as a leading brand in the sector [1] Group 1: Event Overview - The conference attracted over 300 units from major green tea production and sales areas across the country, creating a platform for economic, technological, and cultural exchanges [1] - The theme of the event was "Green Tea Development, Brand Leadership, Maojian Origin, and Shihe River Landscape" [1] Group 2: Historical and Cultural Significance - Xinyang Maojian tea has a history of over 2,600 years in the Shihe District, with a rich tea culture that has been recognized by historical figures such as Du Yu, Lu Yu, and Su Dongpo [2] - The tea has won prestigious awards, including the gold medal at the Panama Pacific International Exposition in 1915 and the National Quality Award in 1990 [3] Group 3: Industry Development and Achievements - The Shihe District has been recognized with over 30 national honors, including being named one of China's top 100 tea counties and a model county for new quality production in the tea industry [3] - The district has a tea garden area of 635,000 acres, with an annual tea production of 57,000 tons and a comprehensive tea-related output value exceeding 11.7 billion [4] Group 4: Quality and Brand Building - The district is implementing a blockchain traceability system for tea quality assurance, covering 25,400 acres of tea gardens [4] - The "Xinyang Maojian 521" regional public brand is being promoted to enhance brand influence, supported by extensive marketing efforts through various platforms [4] Group 5: Tourism and Economic Impact - In 2024, the tea-themed tourism in Shihe District is expected to receive over 16.3 million visitors, generating an income of 6.9 billion [6] - The integration of tea culture and tourism is seen as a new engine for regional economic growth, with various innovative tourism products being developed [5][6]

Core Viewpoint - The article discusses the development of China's tea industry, emphasizing the importance of integrating tea culture, industry, and technology to enhance the sector's growth and sustainability [1][2]. Industry Overview - China's tea production has been increasing, with a reported output of 3.74 million tons in 2024, marking a 5.5% increase. However, tea prices have been declining, particularly in comparison to international markets [5][6]. - The domestic tea market is facing a significant gap between production and sales, leading to substantial amounts of tea being wasted [6]. Company Initiatives - Nongfu Spring has actively engaged in the Yunnan tea market by purchasing tea leaves at prices higher than the market average, significantly benefiting local farmers and tea producers [7][8]. - The company has committed to building five modern tea processing facilities in Yunnan, with a processing capacity of 20,000 kg of fresh leaves per day, which is five times that of typical facilities [2][12]. Economic Impact - The high purchasing prices from Nongfu Spring have revitalized the local tea market, leading to increased incomes for farmers and tea factories [7][8]. - In 2024, Nongfu Spring purchased approximately 13,000 tons of tea, benefiting over 60,000 households, with plans to increase purchases to 19,000 tons in 2025, representing a 58% growth [8][12]. Technological Advancements - The new processing facilities will utilize advanced technology, including automated systems for tea processing, which will enhance efficiency and product quality [11][12]. - The company aims to standardize tea production processes to ensure consistent quality, addressing issues related to traditional production methods [11][15]. Cultural and Market Positioning - Nongfu Spring's initiatives are seen as a way to strengthen the overall tea supply chain and improve the market position of Chinese tea globally, especially in comparison to Japanese tea, which commands higher prices internationally [16][17]. - The company emphasizes the need for a cultural revival in the tea industry to enhance its global competitiveness and market presence [16][18].