一片茶叶富了一个村 海外华媒探访"坦洋工夫"红茶发源地 中新网宁德9月16日电 (林榕生)15日，"把闽东之光传播开去"——海外华文媒体宁德行活动走进福建省 宁德福安市社口镇坦洋村，来自12个国家16家海外华文媒体的代表实地感受一片叶子托起的乡村振兴 路。 海外华文媒体走进社口镇坦洋村实地感受一片叶子托起的乡村振兴路。中新网记者 吕明 摄 步入坦洋村，"喝过坦洋工夫茶，人走情常在"几个大字镶嵌于绿水青山之间，清晰可见。村中长街两 旁，茶行鳞次栉比，茶香四溢；古民居、古茶行(横楼)、廊桥、祠堂等清代风格古建筑坐落其间，诉说 着这个古老茶村的悠悠历史。 坦洋村是中国历史文化名村、中国传统村落，更是闻名遐迩的"坦洋工夫"红茶发源地。早在1915 年，"坦洋工夫"红茶就荣获巴拿马万国博览会金奖，成为当时欧洲最流行的饮品之一。 "看到村里老人还在手工制茶，年轻人也愿意回来开店，这种代际传承很难得。"加拿大共生国际传媒社 长胡宪说，乡村振兴最重要的就是留住人，坦洋做到了。 当天，海外华文媒体代表一行走访了传统茶行、古茶道以及近年涌现的新业态空间，详细了解"坦洋工 夫"从种植、加工到品牌营销的全产业链发展模式。 海外华文媒 ...

Core Viewpoint - The event highlighted the promotion of Yingde black tea in Inner Mongolia, aiming to expand its market presence and brand recognition in the northern regions and Russia [7][21][135]. Group 1: Event Overview - A unique tea competition was held on July 4 at the 13th China (Hohhot) Tea Industry Expo, attracting significant attention from tea enthusiasts [3][4]. - The event was organized under the guidance of local agricultural authorities and aimed to showcase the quality of Yingde black tea [6][7][9]. Group 2: Market Potential - Inner Mongolia is recognized for its substantial tea consumption potential, with an annual per capita tea consumption exceeding 1 kg, ranking high among provinces [40]. - The local Mongolian population has an even higher per capita tea consumption of 8 kg, indicating a strong market for tea products [41]. Group 3: Product Promotion - Yingde black tea was showcased as a suitable ingredient for milk tea, appealing to local tastes and preferences [44][46]. - The tea's unique flavor profile, characterized by sweetness and richness, aligns well with the preferences of Inner Mongolian consumers [100][108]. Group 4: Strategic Expansion - The establishment of a promotional center in Hohhot marks Yingde black tea's fifth regional strategic base, aimed at enhancing its market penetration in northern China and Russia [135][138]. - The center will facilitate connections with local businesses and promote Yingde black tea through various marketing initiatives [150][151]. Group 5: Brand Value - Yingde black tea's brand value reached 5.178 billion yuan, with an 8.5% increase, making it the top brand in the national black tea category [64]. - The tea industry in Yingde is on track to achieve a comprehensive output value exceeding 10 billion yuan by 2025 [65].

Core Viewpoint - The article discusses the strategic development of the Da Yi Group in leading the high-quality development of China's tea industry through the integration of tea culture, tea industry, and tea technology, referred to as the "Three Teas" [1][9]. Tea Culture - Tea culture serves as a vibrant representation of Chinese culture, embodying the nation's spiritual qualities and wisdom [4]. - Da Yi has established a comprehensive tea ceremony system, promoting tea culture and training tea ceremony professionals since the founding of the Da Yi Tea Academy in 2010 [4]. - The company has organized numerous tea culture events and collaborated with universities to promote tea philosophy and aesthetics, including scholarships for international students from Belt and Road countries [4][5]. Tea Industry - Yunnan is a key tea-producing region in China, with Da Yi emerging as a leading brand in the tea industry after 85 years of development [3]. - Da Yi has built a complete tea industry chain, from research and cultivation to production and marketing, achieving significant growth over the past two decades [6]. - The company has invested approximately 7.75 billion yuan in purchasing raw tea over the last 20 years, benefiting around 300,000 tea farmers in the region [6]. - Da Yi operates the world's largest single tea factory, which is recognized for its unique tea-making techniques and high-quality products [6]. Tea Technology - Da Yi emphasizes technological innovation as a key driver for industry upgrade and quality transformation [8]. - The company has developed a third-generation fermentation technology, "microbial tea-making method," enhancing the standardization and quality of Pu-erh tea production [8]. - Da Yi invests 3%-8% of its annual sales revenue in research and development, leading to the creation of health-oriented tea products that cater to diverse consumer needs [8]. Social Responsibility - Da Yi has established a charitable foundation that has invested over 100 million yuan in social welfare initiatives, promoting a culture of philanthropy [9]. - The company launched the "Da Yi Rural Revitalization Charity Fund," donating at least 30 million yuan to improve living conditions for tea farmers in the Pu-erh tea-producing areas [9].

Core Viewpoint - The 2025 China Green Tea Brand Conference and the Green Tea Brand and Industry Development Exchange Meeting were successfully held, focusing on the upgrade of the green tea industry, particularly highlighting the significance of Xinyang Maojian tea as a leading brand in the sector [1] Group 1: Event Overview - The conference attracted over 300 units from major green tea production and sales areas across the country, creating a platform for economic, technological, and cultural exchanges [1] - The theme of the event was "Green Tea Development, Brand Leadership, Maojian Origin, and Shihe River Landscape" [1] Group 2: Historical and Cultural Significance - Xinyang Maojian tea has a history of over 2,600 years in the Shihe District, with a rich tea culture that has been recognized by historical figures such as Du Yu, Lu Yu, and Su Dongpo [2] - The tea has won prestigious awards, including the gold medal at the Panama Pacific International Exposition in 1915 and the National Quality Award in 1990 [3] Group 3: Industry Development and Achievements - The Shihe District has been recognized with over 30 national honors, including being named one of China's top 100 tea counties and a model county for new quality production in the tea industry [3] - The district has a tea garden area of 635,000 acres, with an annual tea production of 57,000 tons and a comprehensive tea-related output value exceeding 11.7 billion [4] Group 4: Quality and Brand Building - The district is implementing a blockchain traceability system for tea quality assurance, covering 25,400 acres of tea gardens [4] - The "Xinyang Maojian 521" regional public brand is being promoted to enhance brand influence, supported by extensive marketing efforts through various platforms [4] Group 5: Tourism and Economic Impact - In 2024, the tea-themed tourism in Shihe District is expected to receive over 16.3 million visitors, generating an income of 6.9 billion [6] - The integration of tea culture and tourism is seen as a new engine for regional economic growth, with various innovative tourism products being developed [5][6]

Core Viewpoint - The article discusses the development of China's tea industry, emphasizing the importance of integrating tea culture, industry, and technology to enhance the sector's growth and sustainability [1][2]. Industry Overview - China's tea production has been increasing, with a reported output of 3.74 million tons in 2024, marking a 5.5% increase. However, tea prices have been declining, particularly in comparison to international markets [5][6]. - The domestic tea market is facing a significant gap between production and sales, leading to substantial amounts of tea being wasted [6]. Company Initiatives - Nongfu Spring has actively engaged in the Yunnan tea market by purchasing tea leaves at prices higher than the market average, significantly benefiting local farmers and tea producers [7][8]. - The company has committed to building five modern tea processing facilities in Yunnan, with a processing capacity of 20,000 kg of fresh leaves per day, which is five times that of typical facilities [2][12]. Economic Impact - The high purchasing prices from Nongfu Spring have revitalized the local tea market, leading to increased incomes for farmers and tea factories [7][8]. - In 2024, Nongfu Spring purchased approximately 13,000 tons of tea, benefiting over 60,000 households, with plans to increase purchases to 19,000 tons in 2025, representing a 58% growth [8][12]. Technological Advancements - The new processing facilities will utilize advanced technology, including automated systems for tea processing, which will enhance efficiency and product quality [11][12]. - The company aims to standardize tea production processes to ensure consistent quality, addressing issues related to traditional production methods [11][15]. Cultural and Market Positioning - Nongfu Spring's initiatives are seen as a way to strengthen the overall tea supply chain and improve the market position of Chinese tea globally, especially in comparison to Japanese tea, which commands higher prices internationally [16][17]. - The company emphasizes the need for a cultural revival in the tea industry to enhance its global competitiveness and market presence [16][18].