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金融“妙笔”描绘南平文旅绚丽画卷——农行南平分行助地方旅游产业高质量发展
Zheng Quan Ri Bao Zhi Sheng· 2025-05-05 23:50
Core Insights - The 2025 Fujian Province Cultural and Tourism Economic Development Conference was held in Nanping City, showcasing the region's rich tourism resources and new development trends in cultural tourism [1] - Agricultural Bank of China Nanping Branch has been actively supporting the high-quality development of Nanping's tourism industry through innovative financing models, with a tourism loan balance of 1.343 billion yuan as of March [1][2] Group 1: Financial Support and Innovations - Agricultural Bank of China Nanping Branch has established a long-term partnership with Wuyishan Tourism Group since 1999, providing over 4 billion yuan in funding for various environmental protection projects [2] - The bank introduced a "Smart Scenic Area" service to enhance visitor experience, which has served 1.15 million customers and generated sales of 1.5 billion yuan [2] - The launch of the "Rural Resource Circulation Loan" has facilitated the transformation of rural resources into financial assets, providing 2 million yuan in credit support to the Xingcun Revitalization Company [3] Group 2: Rural Tourism Development - The establishment of the Xingcun Revitalization Company aims to integrate rural resources and promote tea and cultural tourism, despite initial challenges in resource assessment and financing [3] - The development of rural tourism has led to increased income for local villagers, with each project potentially raising collective annual income by approximately 100,000 yuan [4] - Agricultural Bank of China Nanping Branch has supported local farmers in diversifying their income through loans, contributing to the revitalization of rural areas [6]