回望过去的2025年，全球家电行业在挑战与变革中交织前行。从全球市场看，经济低速增长常态化、贸 易壁垒增强等带来重重考验;从国内市场看，存量博弈加剧了企业间的竞争。与此同时，AI浪潮的奔涌 而来，为企业变革打开了新的想象空间。 其次是通过用户平台重塑用户模式。海尔智家通过用户全生命周期管理的平台，可以把用户沉淀到平台 上，实现对用户全生命周期的关爱。目前，该平台已接入4.1亿用户，通过AI主动关怀的用户达1450万 +。 再者是通过数字门店重塑交易模式。海尔智家正建设基于数字AI能力的智能零售门店，通过AI能力实 现门店智能化、平台化运营，将选品、设计、成交、配送、结算全流程在线打通，极大提升门店运营效 率。 最后是通过智慧家庭重塑生活模式。海尔智家通过全面网器化，实现从"软件定义产品"到"软件定义场 景"的跨越。同时，海尔智家聚焦智能家居、智能汽车、智慧出行等全场景生态，将智家APP作为第一 入口，打造领先的智慧家庭生活平台，提供覆盖"家生活、人车家、智慧社区"的全场景服务。 在AI时代浪潮中，海尔智家不再只是一家制造企业，更是一个以用户为中心、以数据为驱动、以生态 为支撑的开放服务平台。未来，海尔智家将持 ...

Core Insights - The smart home industry is transitioning from a conceptual phase to widespread adoption, but user experience is fragmented due to the proliferation of different brands and control systems [1][2] - A significant barrier to upgrading smart home experiences is the lack of interoperability between devices, despite the maturity of communication protocols like Wi-Fi and Bluetooth [2] - The penetration rate of whole-home smart solutions remains low at under 8%, even as the shipment of smart home devices is projected to reach 281 million units by 2025 [2] Industry Trends - The integration of various smart home devices into a single app, as demonstrated by the brand San Yi Niao, simplifies user interaction and reduces the need for multiple applications [2][3] - San Yi Niao's smart home app has achieved over 11 million monthly active users, reflecting a positive market response to improved user experiences [3] Strategic Approaches - Companies need to provide comprehensive scene solutions and unify management through a single platform to enhance user experience and reduce the number of apps [4] - San Yi Niao exemplifies effective ecosystem integration by combining products from various brands, allowing for customizable home solutions [4] - Haier's strong hardware capabilities support San Yi Niao in creating rich scene solutions, with Haier leading in market share across multiple appliance categories [4] Future Outlook - The smart home industry is moving towards integration and proactive intelligence, indicating that companies that can break down existing silos and leverage AI technology will gain a competitive edge [5]