中国智能家居市场正进入发展快车道。据中研普华研究院数据，截至2025年，其市场规模已突破万亿元 大关，年均复合增长率达20%-25%，占据全球近四成市场份额。身处如此高速增长的赛道，谁能将技术 优势转化为市场胜势，谁就能抓住这一波时代机遇。 如果从技术储备来看，头部品牌的护城河效应显著。IPRdaily最新榜单显示，海尔智家已实现全球智慧 家庭发明专利13连冠。这意味着在将技术优势转化为市场胜势的道路上，海尔智家已占据先发优势。 数据显示，海尔智家App月活用户已稳定超过1100万，作为其场景品牌三翼鸟核心入口，这一数字不仅 远超行业同类应用，更关键的是，海尔智家已然将技术领导力，成功转化为一个高黏性的用户服务平 台。 由技术驱动的生态落地，最终反哺了核心业务增长。GfK中怡康数据显示，2025年上半年，海尔智家不 仅实现线上、线下市场份额双第一，其冰箱、洗衣机、空调等核心产业更取得双线增速第一。这表明其 新旧动能转换流畅，生态布局正有效拉动主营业务。 总体而言，智能家居的竞争已进入"技术定义场景、生态定义价值"的新阶段。单纯的技术领先已不足以 构筑壁垒，如何将其转化为用户可感知的场景和可持续的服务，才是决胜 ...

当下，智能家居历经技术与产业发展的多轮驱动，逐渐从原来的行业概念迈向普及入户阶段。然而，当 智能设备越来越多、控制系统日趋繁杂，一场关于用户体验走向割裂的行业现状，也在同步上演。据 《2024年中国智能家居白皮书》显示，有37%的用户家庭存在5个以上不同品牌的智能设备，平均要下 载4.3个APP进行控制。 相应的是，当品牌为用户带来了更满意的体验，市场端也会做出真实的反馈。据了解，目前智家APP月 活已达1100万+。而数字背后，正是千万家庭选择三翼鸟的真实缩影。 解题思路在于"场景和生态" 对企业而言，想让用户手机里的APP"瘦身"、体验更加智慧。归根结底在于需提供丰富且完善的场景解 决方案，并通过一个平台统一管理。而这就要求，企业要跳出"划江自治"的思路，通过汇集不同领域的 资源，来为用户带来更好的家庭体验。 在这点上，三翼鸟就带来了很好示范。可以观察到的是，在三翼鸟AI智慧家的各个场景中，不止有自 有品牌的卡萨帝、Haier家电产品，也有博洛尼定制、沃棣家具等跨领域的家居产品。而正是源于这样 的生态整合能力，使得三翼鸟能充分满足用户对家的不同需求。数据显示，目前三翼鸟定制平台拥有 900+柜电模块，可实 ...

Core Insights - The smart home market in China is projected to reach 682.1 billion yuan by 2024, with a significant acceleration in market growth [1] - Smart appliances account for 81% of the market, while control and connectivity products only represent 10%, indicating a strong hardware advantage but a lag in software integration [1] - A major issue is the lack of interoperability among devices, with 37% of smart home users needing to use an average of 4.3 apps, complicating the user experience [1] Group 1 - The award received by the brand "Sanying Niao" at the China Building Expo reflects its commitment to improving smart home experiences through technological innovation [5] - The brand's proactive service capabilities have evolved beyond basic functions like remote control and voice commands to include AI-driven recognition and sensing technologies [5] - The "Sanying Niao" platform allows users to customize their smart home setups easily, enhancing user engagement and satisfaction [7] Group 2 - The smart home development should focus on user needs, integrating technology into real-life scenarios to enhance convenience and comfort [7] - The "Sanying Niao" brand offers tailored solutions for various user preferences, including personalized kitchen designs and adaptable bathroom solutions for the elderly [5] - The monthly active users of the Haier Smart Home app have surpassed 11 million, indicating a growing user base and engagement [5]

Group 1 - The real estate market has stabilized due to policy adjustments, leading to increased cross-industry collaboration among home appliance, home furnishing, and real estate companies [1] - The integration of the real estate and home decoration industries, along with consumption upgrades, is driving leading companies to explore new business opportunities [1] - The AI smart home application has emerged as a new consumer hotspot, with brands breaking traditional boundaries to seek integration between home decoration and home appliances [2] Group 2 - A significant challenge in the smart home industry has been the lack of interoperability between devices from different brands, with 37% of users having over five different brands of smart devices [2] - The introduction of a unified AI model by companies like San Yi Niao aims to optimize home environments automatically, allowing users to manage multiple devices through a single app [2][3] - The establishment of alliances among companies, such as Xiangjiang Group's collaboration with major smart home brands, aims to create a comprehensive smart home ecosystem [2][3] Group 3 - The new smart home system developed by Xiangjiang Group integrates various protocols, enabling seamless collaboration between products from different brands [3] - The system utilizes AI to enhance user experience by proactively adjusting settings based on environmental conditions and user behavior [3] - Companies are increasingly diversifying their business models to drive revenue growth, particularly in the context of energy-efficient renovations and the "old-for-new" policy [4] Group 4 - Home furnishing companies like Gujia Home and Shangpin Home have actively expanded into the home appliance sector, establishing subsidiaries to cover appliance sales and services [4][5] - Traditional home appliance companies are also forming strategic partnerships to provide integrated solutions, such as Haier's collaboration with Zhigang Home [5] - The smart building market is seeing significant interest from home appliance companies, with a focus on energy efficiency and system upgrades in existing buildings [5][6] Group 5 - Midea's global innovation park, with an investment of over 7 billion RMB, showcases advanced smart building management systems and aims to become a world-class green technology park [6] - The rapid development of AI technology is transforming the smart building industry, enabling data-driven decision-making and dynamic optimization of building systems [6][7] - Midea Building Technology has become a leading player in the ToB business segment, achieving significant revenue growth and serving numerous large-scale projects globally [7]