Group 1 - Golden Concept, a luxury brand from Sweden, has signed a strategic cooperation agreement with Kexin, a subsidiary of Shenzhou Holdings, granting Kexin exclusive rights to conduct marketing activities in mainland China [1][3] - Kexin will leverage its technological capabilities and ecological resources in the smart supply chain sector to provide integrated operational services for Golden Concept, enhancing the brand's growth through digital means [1][4] - China has become the world's largest luxury goods consumer, accounting for over 25% of global luxury consumption, prompting luxury brands to accelerate their market presence in China [3][4] Group 2 - Golden Concept aims to design product lines that cater to the preferences of Chinese consumers, focusing on artistic and quality demands in the electronic consumer sector [3][4] - Kexin has extensive experience in supply chain and e-commerce, providing comprehensive solutions that cover market insights, store setup, marketing, customer service, and transaction fulfillment [4] - The partnership is seen as a model for promoting cross-cultural and cross-field exchanges, with Shenzhou Holdings aiming to facilitate more international brands entering the Chinese market [5]