1月19日消息，海尔智家董事长兼总裁李华刚发微博表示，2025年海尔沙特销售收入同比增长39%，增 速远超行业平均水平。未来，我们还将持续发挥全球化优势，进一步提升当地市场份额。 以下为微博原文： 海尔智家对全球化的理解，从来不是简单把产品卖到全球，而是能力的全球化——将销售、营销、服 务、物流、采购、研发、制造等10大能力全球拉通，实现高效协同，真正扎根每一个市场。 1月12日，海尔沙特在达曼开启的快闪活动，正是我们营销能力全球化拉通的一次生动展示。 活动融入了当地喜闻乐见的音乐节元素，搭配足球交互区、利雅得新月俱乐部主题打卡墙，再加上针对 沙特高温沙尘气候量身定制的智慧家电解决方案，尤其是"55℃下全冷量制冷、68℃高温下不间断运 行"的差异化空调产品，非常契合当地需求。 贴合用户的活动设计，让现场人气爆棚，大批用户打卡体验、深度互动，实实在在提升了用户粘性。胡 拜尔市长也亲临现场点赞，盛赞活动的品质与体验感，更表达了深化合作的意愿。 2025年海尔沙特销售收入同比增长39%，增速远超行业平均水平。未来，我们还将持续发挥全球化优 势，进一步提升当地市场份额。 责任编辑：李思阳 1月19日消息，海尔智家董事 ...

Core Viewpoint - The implementation plan for service-oriented manufacturing aims to enhance its role in high-quality development of the manufacturing industry by 2028, including the establishment of 20 standards, creation of 50 leading brands, and development of 100 innovation hubs [1] Group 1: Definition and Importance of Service-oriented Manufacturing - Service-oriented manufacturing involves the integration of service elements into manufacturing, transitioning from merely selling products to offering "products + services" [1] - Various service-oriented manufacturing models, such as customized services and lifecycle services, are widely adopted, enhancing product value [1] - Companies like Shaanxi Blower Group and Haier have successfully shifted towards service-oriented models, with Haier's scenario brand achieving over 5.1 billion yuan in transaction volume last year [1] Group 2: Challenges in Transitioning to Service-oriented Manufacturing - The transition to service-oriented manufacturing is complex, facing challenges such as weak supply capabilities for key technologies, an incomplete standard system, and difficulties in statistical monitoring [2] Group 3: Policy Support for Service-oriented Manufacturing - The implementation plan targets weaknesses in technology, standards, application scenarios, and industrial ecology, aiming to unleash the vitality of business entities and stimulate innovation [3] Group 4: Future Potential of Service-oriented Manufacturing - Service-oriented manufacturing has significant potential for stabilizing growth and expanding domestic demand, enhancing competitiveness and innovation in the manufacturing sector [4] - It addresses the shift in consumer demand from functional satisfaction to experience prioritization, contributing to a more comprehensive consumer experience [4] - The successful realization of service-oriented manufacturing's potential requires a collaborative effort, particularly a shift in manufacturing companies' operational thinking towards a customer-centric approach [4]