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冰雪经济系列报道之四 科技赋能 “冰雪+”助力打造消费新场景
Ren Min Wang· 2025-12-14 01:50
Core Insights - The "ice and snow economy" in China is rapidly growing, with various industries integrating ice and snow elements to create diverse consumption scenarios, contributing to regional economic development [1] - The "ice and snow + tourism" model breaks traditional seasonal and regional limitations, allowing for year-round participation in ice and snow activities across all demographics [1] - The projected consumption scale for the 2024-2025 ice and snow season is over 187.5 billion yuan, with a year-on-year growth of over 25%, highlighting significant economic impact [1] Group 1 - The integration of "ice and snow + food," "ice and snow + folk customs," and "ice and snow + research" is driving growth in consumption across various sectors, including dining, accommodation, transportation, and entertainment [1] - In Guizhou, the local economy is transitioning from single snow consumption to immersive experiences, benefiting residents by creating local tourism jobs [2] - A ski resort in Hebei has successfully attracted an average of 3,000 visitors daily in the first week of the new snow season, showcasing the popularity of their youth training and competition center [2] Group 2 - The incorporation of digital technologies like VR and AR is enhancing the ice and snow economy, making participation more accessible and increasing public interest in ice sports [2][3] - Various ski resorts are implementing smart systems for ticketing and visitor management, improving service levels and overall visitor experience [3] - The development of the ice and snow economy is seen as a new driving force for high-quality national economic growth, necessitating coordinated efforts across policy, market demand, and technological innovation [3] Group 3 - Recommendations for local governments include leveraging unique regional characteristics to promote "ice and snow +" integration and improving service quality to enhance competitiveness [4] - Specific strategies include emphasizing the unique features of the Beijing-Zhangjiakou area and enhancing transportation networks in regions like Xinjiang and Inner Mongolia to facilitate easier access to ice and snow activities [4]
“双节”呼伦贝尔揽客161.84万人次
Nei Meng Gu Ri Bao· 2025-10-10 02:20
Group 1 - The core viewpoint highlights the significant increase in domestic tourism in Hulunbuir during the National Day and Mid-Autumn Festival, with a total of 1.6184 million visitors, representing a year-on-year growth of 11.17% [1] - The peak autumn scenery in Hulunbuir during the holiday period attracted tourists, with the city promoting three major brands and offering premium self-driving routes that connect various scenic spots [1] - Diverse activities such as the Nadam Fair, reindeer interactions, bread-making, and Mongolian-Russian food festivals contributed to the influx of visitors, enhancing the overall tourist experience [1] Group 2 - The newly opened Hulunbuir Natural Museum, along with the Hulunbuir Ethnic Museum and History Museum, created a "three-museum linkage" that attracted 21,000 visitors from October 1 to 4, showcasing local culture and natural resources [2] - To improve visitor experience, Hulunbuir upgraded the "Smart Hulunbuir" app, integrating features for itinerary planning, attraction navigation, food recommendations, and feedback, ensuring comprehensive service coverage [2]