Workflow
反向出行
icon
Search documents
“双节”呼伦贝尔揽客161.84万人次
Nei Meng Gu Ri Bao· 2025-10-10 02:20
"我是从山东自驾过来的。这里景色多样、服务贴心、民风淳朴,真是个游玩的好地方!"游客王丹 的评价道出众多游客的心声。 国庆中秋假期,呼伦贝尔凭借秋日独特风光与多元文旅服务,交出亮眼答卷。据呼伦贝尔市文化旅 游广电局数据,假日期间全市累计接待国内游客161.84万人次,同比增长11.17%,成为国内"反向出 行"与"小众深度游"的热门目的地。 "双节"期间,呼伦贝尔正值林海草原秋景最佳观赏期,该市以"三大品牌"为核心,推出"行融合之 路·探鲜卑根祖"等精品自驾线路,沿G331、G332公路串联嘎仙洞鲜卑遗址、额尔古纳湿地、大兴安岭 林区等资源,让游客在自驾中解锁"目光追光、镜头装景"的秋日浪漫。同时,那达慕盛会、驯鹿互动、 列巴制作、俄蒙美食季等多彩活动以及观星、森林康养、蒙医疗愈等特色项目,吸引各地游客纷至沓 来。 文旅新载体进一步激活市场活力。"双节"期间,新开馆的呼伦贝尔自然博物馆,与呼伦贝尔民族博 物馆、历史博物馆形成"三馆联动"格局,10月1日至4日累计接待观众2.1万人次,成为展示民俗文化、 历史文脉与自然资源的"流量高地"。为提升游客体验,呼伦贝尔还全面升级"指尖上的呼伦贝尔"智慧小 程序,整合行 ...
358家5A级景区 “反向出行”的背景板?
Mei Ri Jing Ji Xin Wen· 2025-10-01 07:08
此刻,你是已抵达"诗和远方",还是仍堵在路上,抑或是躺在家里?作为今年最后一个法定假期,为期8天的"超级黄金周"已拉开帷幕。 今年国庆旅游地图具有明显的"去中心化"特征,新兴目的地呈现指数级增长。有人说,当下景区已经沦为"反向出行"的背景板。但事实上,回归大众选择的 基本面,传统热门景点依旧火爆。 作为最被大众熟知的"国字号"旅游品牌,5A景区仍是游客出行的重要选项。截至目前,全国有1.65万家A级景区,其中5A级景区数量为358家,占比约为 2%,这种"稀缺性"无疑增添了景区的吸引力。 从地区分布来看,江苏以26家5A景区,位居全国31省份之首,浙江、新疆/四川(并列),分别以22家、18家5A景区数量,排名二、三位。 5A景区所带来的外溢效益、乘数效应,不仅将带动整个景区消费链条的打造,还会对景区所在区域内产生循序渐进的全方位影响。正因此,打造和创建5A 景区,被很多城市纳入发展规划。 数据显示,2007年,包括北京故宫博物院等在内的66家景区获评我国首批5A景区;2013年,随着西藏布达拉宫、大昭寺获评,我国实现31省份均有5A景区 的分布格局;2024年是过去十年中5A景区的最大规模"扩容",新增41 ...
358家5A级景区,“反向出行”的背景板?
Mei Ri Jing Ji Xin Wen· 2025-10-01 06:35
Core Viewpoint - The "Super Golden Week" holiday has seen a significant shift in tourism patterns, with a decentralization of popular destinations and a notable increase in emerging tourist spots, while traditional 5A scenic spots remain highly attractive to travelers [2][7]. Group 1: Overview of 5A Scenic Spots - There are currently 16,500 A-level scenic spots in China, with 358 classified as 5A, representing approximately 2% of the total, highlighting their scarcity and appeal [2][7]. - Jiangsu province leads with 26 5A scenic spots, followed by Zhejiang and Xinjiang/Sichuan with 22 and 18 respectively [3]. Group 2: Economic Impact and Development - The proliferation of 5A scenic spots is expected to generate spillover effects and a multiplier effect, enhancing the entire consumption chain related to tourism and progressively impacting the surrounding regions [7]. - The year 2024 marks the largest expansion of 5A scenic spots in the past decade, with 41 new additions, bringing the total to 358 [7]. Group 3: Evaluation and Standards - The concept of "5A Scenic Area" was first introduced in 2003, with a scoring system based on various criteria, requiring a minimum score of 950 out of 1000 for classification [10]. - A dynamic management mechanism was implemented in 2015 to ensure ongoing compliance, allowing for the removal of non-compliant scenic spots, with the first to be removed being the Qinhuangdao Shanhaiguan scenic area due to issues like price fraud and poor facilities [10][12]. Group 4: New Standards Implementation - A new national standard for tourism scenic area classification was implemented in March this year, replacing the previous standard that had been in place for 21 years, indicating a fresh start for scenic spots to meet updated criteria [12].
“年轻态”产品居双节市场C位
Huan Qiu Wang· 2025-09-29 02:22
来源:人民日报海外版 此外,越来越多的年轻人对在地文化感兴趣,希望在旅途中体验当地居民的日常生活。9月以来,美团 旅行平台上,"早市附近酒店"搜索量同比上涨70%,吉林集安早市、沈阳小河沿早市等入选十大热搜早 市目的地。 "相比打卡,更爱体验",已成为年轻游客出游的重要趋势,"人少景美,体验独特"的目的地尤受欢迎。 马蜂窝大数据显示,"十一去哪人少"相关搜索热度大幅上涨,县级宝藏小城成"反向出行"首选目的地。 阿尔山、腾冲、敦煌、婺源、延吉、香格里拉等目的地,凭借独特风光与高性价比体验,吸引年轻游客 前往休闲。 新技术的应用,则为年轻人探索新玩法、新体验提供了更多便利和可能性。 近日,飞猪AI"问一问"在"行程助手""智慧交通顾问""酒店顾问"等角色外,新增"拼假规划师"。用户打 开"问一问"点击"为我规划行程",或要求它规划假期旅行方案,"问一问"会自动查询放假安排,并为用 户智能计算多种方案,如"不请假"或"向前请3天""向后请3天"拼假等,涵盖主要的机酒行程和预算等信 息。用户可以选择满意的方案,进一步了解包括往返机票、入住酒店、景点、餐馆以及游览亮点、整体 预算等在内的详细规划。 游客在江苏省扬州市瘦 ...
晶采观察丨“花式整活”!节前文旅市场热度攀升
Yang Guang Wang· 2025-09-24 07:50
Group 1 - The tourism market is experiencing a surge in interest as the National Day holiday approaches, with a shift towards unique small towns and immersive experiences rather than traditional popular cities [1] - There is a notable trend of travelers moving from short trips to overnight and in-depth travel, reflecting a deeper appreciation for the essence of travel beyond mere sightseeing [1] - The demand for comprehensive travel services that provide depth and warmth is increasing, indicating a maturation in China's tourism consumption, transitioning from chasing popular destinations to seeking tranquility and genuine experiences [1] Group 2 - The upcoming 2025 National Day and Mid-Autumn Festival "super golden week" is expected to ignite travel enthusiasm, with predictions of continued popularity for international travel and industrial tourism [2] - There is a growing expectation for enhanced holiday services, including improved material support and service optimization, to ensure a safe and enjoyable travel experience [2] - Innovative transportation solutions, such as dedicated trains for concert-goers, exemplify the industry's response to emerging travel demands and the evolving "concert economy" [2]
马蜂窝2025十一预测:“十一去哪人少”热度大涨200%
Xin Lang Ke Ji· 2025-09-22 02:53
Group 1: Travel Trends - The search interest for "autumn travel" has increased by 125% in the past week as the National Day holiday approaches, indicating a growing demand for seasonal travel experiences [1] - There is a significant rise in interest for "less crowded destinations," with a 200% increase in related searches, reflecting travelers' desire to avoid large crowds during the holiday [1] - Popular cities expected to see a surge in visitors during the National Day holiday include Beijing, Shanghai, Chengdu, and others, while lesser-known towns like Alshan and Tengchong are gaining popularity among younger travelers seeking comfort and value [1] Group 2: Travel Modes and Activities - The high prices of flights and difficulty in booking high-speed trains have made self-driving travel a preferred option, with related interest rising over 100% in the past week [2] - Scenic self-driving routes such as Ulan Butong and Gannan are seeing increased attention, with a trend towards "traveling while enjoying" becoming popular [2] - Northern regions like Northeast China and Inner Mongolia are the first to attract autumn tourists, with cities like Daxing'anling and Panjin experiencing significant interest increases of 120% and 113%, respectively [2] Group 3: International Travel - Flexible holiday arrangements allowing for extended time off have contributed to a resurgence in long-haul outbound travel, with countries like Japan and Malaysia topping the list of popular destinations [3] - Despite the dominance of nearby Asian countries due to their accessibility, there is a notable increase in bookings for Australia and Europe during the National Day holiday [3] - The upcoming visa-free policy for Russia has led to a 157% increase in interest for travel to that country [3]
机构:“十一赏秋”近一周搜索热度环比上涨125%
Bei Jing Shang Bao· 2025-09-19 03:16
节假日"居高不下"的机票和"一票难抢"的高铁,让自驾再度脱颖而出,成为家庭出游的主要形式,近一 周各地"自驾"相关热度平均上涨超过100%。草原天路、乡村风景、沿海公路等自驾线路关注度显著提 升,乌兰布统自驾、甘南自驾、川西自驾、独库公路自驾、胶东半岛自驾等线路热度名列前茅,"边走 边玩"的旅行模式广受欢迎。 北京商报讯(记者 吴其芸)9月19日,"十一"长假临近,马蜂窝大数据显示,随着北方各地渐次入秋, 秋游开始被游客提上日程,"十一赏秋"近一周搜索热度环比上涨125%。节假日各地人潮汹涌,令寻找 小众目的地成为越来越多人的诉求,"十一去哪人少"相关热度环比大涨200%。值得关注的是,AI工具 正逐步成为旅行者行程规划的重要帮手,除整体攻略外,"十一避峰策略"和"行程备选方案"是近期使用 马蜂窝"AI行程规划"游客着重关注的方向。 传统热门城市预计将在"十一"假期迎来客流高峰,北京、上海、成都、西安、杭州、重庆、广州、杭 州、南京、青岛位列国内热门城市前十。拒绝"人山人海"的年轻旅行者则把目光投向更多县一级的宝藏 小城,收获兼具舒适度和性价比的体验。阿尔山、腾冲、敦煌、婺源、延吉、香格里拉、平潭、额济纳 旗 ...