Core Insights - The tourism market in Xingan League is experiencing a new wave of excitement, with a significant increase in visitor numbers and revenue during the National Day holiday period [1][2] - Alshan National Forest Park has become a top destination for autumn tourism, with a 340% increase in popularity, highlighting the region's natural beauty and cultural offerings [1][2] Group 1: Visitor Statistics - From October 1 to 7, Xingan League received 1.0317 million visitors, representing a year-on-year increase of 30.94% [1] - The tourism revenue during the same period reached 1.028 billion yuan, marking a year-on-year growth of 21.65% [1] Group 2: Cultural and Recreational Activities - A variety of cultural and recreational activities were organized across the league, with over 150 events held during the holiday, effectively attracting crowds and boosting consumption [2] - Notable events included the Five-Pointed Maple Cultural Tourism Season in Keyou Middle Banner and various competitions and performances in other cities, showcasing the region's diverse cultural landscape [2] Group 3: Rural Tourism and Local Experiences - Rural tourism has thrived, with activities such as the "Farmers' Harvest Festival" and local culinary experiences drawing significant visitor interest [3] - Cultural venues also became popular, with immersive performances and exhibitions attracting nearly 80,000 visitors, contributing to the growth of red tourism [3]

Group 1 - The core viewpoint highlights the significant increase in domestic tourism in Hulunbuir during the National Day and Mid-Autumn Festival, with a total of 1.6184 million visitors, representing a year-on-year growth of 11.17% [1] - The peak autumn scenery in Hulunbuir during the holiday period attracted tourists, with the city promoting three major brands and offering premium self-driving routes that connect various scenic spots [1] - Diverse activities such as the Nadam Fair, reindeer interactions, bread-making, and Mongolian-Russian food festivals contributed to the influx of visitors, enhancing the overall tourist experience [1] Group 2 - The newly opened Hulunbuir Natural Museum, along with the Hulunbuir Ethnic Museum and History Museum, created a "three-museum linkage" that attracted 21,000 visitors from October 1 to 4, showcasing local culture and natural resources [2] - To improve visitor experience, Hulunbuir upgraded the "Smart Hulunbuir" app, integrating features for itinerary planning, attraction navigation, food recommendations, and feedback, ensuring comprehensive service coverage [2]

Core Insights - The "Super Golden Week" holiday has commenced, showcasing a trend of decentralized tourism destinations with significant growth in emerging locations while traditional popular spots remain highly visited [1][5] - There are currently 16,500 A-level scenic spots in China, with 358 classified as 5A, representing about 2% of the total, highlighting their scarcity and appeal [1][5] - Jiangsu province leads with 26 5A scenic spots, followed by Zhejiang and Xinjiang/Sichuan with 22 and 18 respectively [1] Industry Overview - The 5A scenic spots generate spillover effects and multiplier impacts, driving the entire consumption chain and progressively influencing the surrounding regions, prompting many cities to include the development of 5A scenic spots in their planning [5] - Since the first batch of 66 5A scenic spots was designated in 2007, the number has expanded significantly, with 41 new spots added in 2024, bringing the total to 358 [5][8] - The increase in 5A scenic spots has led to diverse choices but also raised concerns regarding high ticket prices, inadequate reception capacity, outdated facilities, and excessive commercialization [5] Rating System - The concept of "5A scenic spot" was introduced in the 2003 version of the "Tourism Scenic Spot Quality Rating and Assessment," which includes a strict scoring system with a total of 1,000 points, requiring at least 950 points for a 5A rating [8][9] - A dynamic management mechanism was implemented in 2015 to address the lack of an exit strategy for underperforming 5A scenic spots, allowing for the removal or rectification of non-compliant sites [8] - The first scenic spot to be downgraded was the Qinhuangdao Shanhaiguan Scenic Area due to issues like price fraud and poor environmental conditions, which was reinstated in 2018 after improvements [8] Recent Developments - A new national standard for tourism scenic spot quality ratings was implemented in March this year, replacing the previous standard that had been in place for 21 years, marking a new evaluation phase for scenic spots [10]

Core Viewpoint - The "Super Golden Week" holiday has seen a significant shift in tourism patterns, with a decentralization of popular destinations and a notable increase in emerging tourist spots, while traditional 5A scenic spots remain highly attractive to travelers [2][7]. Group 1: Overview of 5A Scenic Spots - There are currently 16,500 A-level scenic spots in China, with 358 classified as 5A, representing approximately 2% of the total, highlighting their scarcity and appeal [2][7]. - Jiangsu province leads with 26 5A scenic spots, followed by Zhejiang and Xinjiang/Sichuan with 22 and 18 respectively [3]. Group 2: Economic Impact and Development - The proliferation of 5A scenic spots is expected to generate spillover effects and a multiplier effect, enhancing the entire consumption chain related to tourism and progressively impacting the surrounding regions [7]. - The year 2024 marks the largest expansion of 5A scenic spots in the past decade, with 41 new additions, bringing the total to 358 [7]. Group 3: Evaluation and Standards - The concept of "5A Scenic Area" was first introduced in 2003, with a scoring system based on various criteria, requiring a minimum score of 950 out of 1000 for classification [10]. - A dynamic management mechanism was implemented in 2015 to ensure ongoing compliance, allowing for the removal of non-compliant scenic spots, with the first to be removed being the Qinhuangdao Shanhaiguan scenic area due to issues like price fraud and poor facilities [10][12]. Group 4: New Standards Implementation - A new national standard for tourism scenic area classification was implemented in March this year, replacing the previous standard that had been in place for 21 years, indicating a fresh start for scenic spots to meet updated criteria [12].

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to see high tourist activity and spending, with a significant focus on younger travelers, particularly those born after 2000, who make up 62% of the tourist demographic during this period [2][3] Group 1: Travel Trends - The peak travel period is anticipated to last from September 27 to October 12, with a notable rise in interest for unique travel experiences among younger tourists [2] - Popular new travel trends include cultural tours, archaeological trips, and experiences that allow for local cultural immersion, such as staying near local markets [3][4] - The search volume for "border tourism" has increased by 40% year-on-year, with regions like Xinjiang and Heilongjiang becoming popular destinations for experiencing diverse cultures without leaving the country [3] Group 2: Technology Integration - The introduction of AI tools, such as the "Ask Me" feature by Fliggy, enhances travel planning by providing personalized itineraries and budget options based on user preferences [4][5] - The AI assistant can help users plan multi-destination trips efficiently, catering to the growing trend of combining multiple travel locations during holidays [5] Group 3: Changing Preferences in International Travel - Young travelers are shifting the outbound tourism landscape towards emerging and diverse destinations, driven by a desire for unique cultural experiences [6] - The trend indicates that travelers aged 25-29 are increasingly viewing travel as a lifestyle, seeking immersive experiences that reflect their interests [6]

Group 1 - The tourism market is experiencing a surge in interest as the National Day holiday approaches, with a shift towards unique small towns and immersive experiences rather than traditional popular cities [1] - There is a notable trend of travelers moving from short trips to overnight and in-depth travel, reflecting a deeper appreciation for the essence of travel beyond mere sightseeing [1] - The demand for comprehensive travel services that provide depth and warmth is increasing, indicating a maturation in China's tourism consumption, transitioning from chasing popular destinations to seeking tranquility and genuine experiences [1] Group 2 - The upcoming 2025 National Day and Mid-Autumn Festival "super golden week" is expected to ignite travel enthusiasm, with predictions of continued popularity for international travel and industrial tourism [2] - There is a growing expectation for enhanced holiday services, including improved material support and service optimization, to ensure a safe and enjoyable travel experience [2] - Innovative transportation solutions, such as dedicated trains for concert-goers, exemplify the industry's response to emerging travel demands and the evolving "concert economy" [2]

Group 1: Travel Trends - The search interest for "autumn travel" has increased by 125% in the past week as the National Day holiday approaches, indicating a growing demand for seasonal travel experiences [1] - There is a significant rise in interest for "less crowded destinations," with a 200% increase in related searches, reflecting travelers' desire to avoid large crowds during the holiday [1] - Popular cities expected to see a surge in visitors during the National Day holiday include Beijing, Shanghai, Chengdu, and others, while lesser-known towns like Alshan and Tengchong are gaining popularity among younger travelers seeking comfort and value [1] Group 2: Travel Modes and Activities - The high prices of flights and difficulty in booking high-speed trains have made self-driving travel a preferred option, with related interest rising over 100% in the past week [2] - Scenic self-driving routes such as Ulan Butong and Gannan are seeing increased attention, with a trend towards "traveling while enjoying" becoming popular [2] - Northern regions like Northeast China and Inner Mongolia are the first to attract autumn tourists, with cities like Daxing'anling and Panjin experiencing significant interest increases of 120% and 113%, respectively [2] Group 3: International Travel - Flexible holiday arrangements allowing for extended time off have contributed to a resurgence in long-haul outbound travel, with countries like Japan and Malaysia topping the list of popular destinations [3] - Despite the dominance of nearby Asian countries due to their accessibility, there is a notable increase in bookings for Australia and Europe during the National Day holiday [3] - The upcoming visa-free policy for Russia has led to a 157% increase in interest for travel to that country [3]

Group 1 - The upcoming "National Day" holiday is driving a significant increase in travel interest, with a 125% week-on-week rise in searches for autumn travel options [1] - There is a growing demand for less crowded travel destinations, with a 200% increase in searches related to "where to go with fewer people" [1] - AI tools are becoming essential for travelers in planning their itineraries, with a focus on "peak avoidance strategies" and "alternative itinerary options" [1] Group 2 - High ticket prices for flights and the difficulty in securing high-speed train tickets are making self-driving travel more popular, with an average increase of over 100% in related searches [2] - Popular self-driving routes include scenic areas such as grassland roads, rural landscapes, and coastal highways, with specific routes like Ulan Butong and Gannan gaining significant attention [2] - The "travel while enjoying" model is increasingly favored among travelers [2]