同时，统计监督功能模块使包片部室能够实时查看所负责支行的重点行业营销进度，包括已走访客户数 量、客户信息完善率、需求对接成功率等核心数据。后台预设了标准化抽检规则，按包片支行总营销数 量 10% 的比例开展电话回访，并从电话回访对象中抽取 1% 进行实地核验。通过"数据核查 + 实地验 证"的双重机制，能有效发现并纠正"虚假走访""信息漏报"等问题，确保每一项营销工作都能"走实不走 样、落地见实效"。 近日，在郓城农商银行重点行业营销专项汇报会上，某支行行长对升级后的智慧服务平台赞不绝 口。"以前营销客户，只能依据总行下发的清单盲目推进，缺乏明确的营销方向和精准的客群定位。而 且后期整理纸质资料不仅耗时耗力，营销效果也十分不理想。如今，总行结合区域内重点行业，明确了 走访目标，借助智慧服务平台能当场完成走访登记和地图定位，实时上传客户需求，营销效率和效果都 大幅提升。" 传统营销模式存在"信息收集零散、数据利用率低、监督落地困难"等痛点。为解决这些问题，该行聚 焦"重点行业精准营销提效 + 统计监督管理赋能"两大核心目标，在原有的智慧服务平台基础上，以"支 行需求"为导向进行升级。各支行先结合辖区特色产业提报 ...

Core Insights - The report highlights the accelerated development of convenient living circles in China, with 5,188 established by the end of 2024, serving 118 million residents [1][4] - The initiative, launched in 2021, has expanded to cover 79% of cities above the prefecture level and 13,600 communities, with a high resident satisfaction rate exceeding 93% [1][4] Group 1: Development and Coverage - By the end of 2024, 5,188 convenient living circles have been built across 210 pilot areas, benefiting 118 million residents [1] - The initiative has reached 79% of cities above the prefecture level and 13,600 communities, with 1.371 million commercial outlets [1][4] - The report indicates that basic guarantee-oriented businesses dominate, accounting for 86% of the total, while quality improvement businesses make up 14% [4] Group 2: Business Composition and Employment - The top three basic guarantee businesses are breakfast shops (25%), convenience stores (19%), and smart package boxes (11%) [4] - The number of community commercial centers has increased to 8,039, up by 4,044 from the previous year, averaging 1.6 centers per living circle [4] - The initiative has created 7.324 million jobs in the pilot living circles, reflecting a year-on-year growth of 44.9% [4] Group 3: Future Recommendations - The report suggests extending the convenient living circles from major cities to eligible county towns, aiming for full coverage in urban and county communities within 2-3 years [5] - It emphasizes the need for the living circles to evolve from basic needs fulfillment to providing higher quality, more personalized, and precise services, particularly for the elderly and children [5]