Core Viewpoint - The article discusses the pervasive use of facial recognition technology in real estate sales offices in China, highlighting privacy concerns and the lack of compliance with new regulations aimed at protecting personal data [3][4]. Group 1: Surveillance in Real Estate Sales Offices - Real estate sales offices are equipped with numerous cameras, often without clear signage indicating their presence or purpose [5][9]. - Visitors often feel the need to disguise themselves to avoid having their facial data collected and recorded, which can affect their ability to choose different agents [6][12]. - The cameras are used to track visitors and determine if they are first-time clients, with facial data typically stored for 1 to 3 months [6][12]. Group 2: Compliance Issues - The new regulations require clear signage and consent for facial recognition data collection, which many sales offices fail to provide [8][14]. - There are reports of companies collecting facial data without proper consent, leading to administrative penalties [20][21]. - Experts argue that the current practices violate the principle of necessity, as the purpose of data collection is not clearly communicated to clients [14][21]. Group 3: Industry Practices and Implications - Real estate developers use facial recognition to differentiate between direct clients and those referred by agents, impacting commission structures [13][22]. - The technology is seen as a "secret weapon" to control commission costs and ensure that sales staff benefit from direct sales [13][22]. - There are alternative methods suggested for verifying client identity that do not rely on facial recognition, such as using access cards or QR codes [23].

一、记者看房：售楼处密布摄像头，却无任何标识 "我之所以要全副武装去售楼处看房，除了不想泄露自己的人脸信息，还考虑到不让售楼处记录自己到访的情况，便于以后和中介的佣金结算。"小仙女告 诉《IT时报》记者，如果她和中介一起去售楼处，会被判定为是这个中介的客户，自己就没办法选择其他中介了。 6月4日上午，《IT时报》记者跟随房产中介小君（化名）来到位于浦东三林的某楼盘售楼处。据记者粗略观察，仅在前台接待区域，就有两三个摄像头对 着进进出出的用户。在售楼处工作人员的指引下，记者和小君填写了一张"带看确认单"，确定记者是由该中介带去的客户，如果日后产生交易，小君可以 拿到返佣。 随后，售楼处销售人员带领《IT时报》记者参观楼盘沙盘。沙盘正前方有3个摄像头，基本覆盖整个沙盘区域，摄像头可以从各个角度捕捉到用户的一举 一动。"这些摄像头就是为了记录客户信息，并判断他（她）是不是第一次来，一般抓取的人脸信息有1～3个月不等的存储期。"小君告诉《IT时报》记 者。 "一进停车场我就把自己全副武装，一开始只戴了口罩和墨镜，进了售楼处后发现，到处都是摄像头，我把外套的帽子也戴上，能遮多少是多少，虽然销 售人员跟我说'这样未必有用 ...