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商米科技冲刺港股IPO:全球最大安卓端BIoT解决方案提供商,2024年至少有92%的产品为代工生产
Mei Ri Jing Ji Xin Wen· 2025-07-10 06:34
Core Viewpoint - Shanghai Sunmi Technology Co., Ltd. (Sunmi Technology) is seeking to go public on the Hong Kong Stock Exchange, having appointed CMB International as one of its overall coordinators, while its existing sponsors remain unchanged. The company has not yet disclosed the total amount of funds it aims to raise or the number of shares to be issued in this IPO [1]. Group 1: Company Background and Market Position - Sunmi Technology was established in December 2013 and initially focused on providing takeaway solutions for the restaurant industry. After receiving investment from Xiaomi in 2014, the company transitioned to the smart commercial equipment sector and rebranded in 2016 [2]. - As of 2024, Sunmi Technology is recognized as the largest Android-based Business IoT (BIoT) solution provider globally, holding over 10% market share, with approximately 61,000 commercial partners served worldwide [2][3]. Group 2: Financial Performance - The company reported a decline in both revenue and net profit in 2023, with revenues of approximately RMB 30.71 billion, down from RMB 34.04 billion in 2022. However, a recovery is expected in 2024, with projected revenues of RMB 34.56 billion [6][9]. - The gross profit margin fluctuated from 28.1% in 2022 to 26.7% in 2023, before rebounding to 28.9% in 2024, attributed to increased sales in Europe and improved cost management [9]. Group 3: Revenue Structure and Dependency - Sunmi Technology's revenue heavily relies on smart device sales, which accounted for 99.5% of total revenue in 2022 and 2024, with revenues from smart devices being RMB 33.89 billion, RMB 30.08 billion, and RMB 34.38 billion for the years 2022, 2023, and 2024, respectively [9][11]. - The company has a concentrated customer base, with revenues from its top five customers representing 42.3%, 28.8%, and 41.1% of total revenue from 2022 to 2024 [11]. Group 4: Production and Supply Chain - Over 92% of Sunmi Technology's smart devices are produced by third-party manufacturers, indicating a reliance on the OEM/ODM model. The company collaborates with around 30 third-party manufacturers to meet production demands [12][14]. - The company has been increasing its own production capacity, with designed capacity rising from 52,800 units in 2023 to approximately 236,466 units in 2024 [13][14]. Group 5: Future Plans and Use of Proceeds - The funds raised from the IPO are intended for research and development of BIoT hardware and software solutions, strengthening supply chain and production operations, global market expansion, and general corporate purposes [5].
商米科技闯关港股上市:业绩不稳、客户流失,如何将故事讲通?
Sou Hu Cai Jing· 2025-06-28 01:56
Core Viewpoint - Sunmi Technology has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the growing commercial Internet of Things (BIoT) market, despite facing challenges such as revenue fluctuations and customer attrition [1][3][20] Group 1: Company Overview - Sunmi Technology, established in December 2013, is a provider of commercial IoT solutions, focusing on integrating smart IoT devices with cloud services to create a connected commercial ecosystem [3] - The company has achieved over $100 million in global revenue within three years of launching its first BIOT integrated device, becoming one of the youngest players among the top ten industry participants [4][9] Group 2: Market Potential - The global BIoT solutions market is projected to grow from approximately 189 billion RMB in 2020 to about 235 billion RMB by 2024, with a compound annual growth rate (CAGR) of around 5.6% [5] - The market for Android-based BIOT solutions is expected to expand significantly, with a forecasted growth from 32 billion RMB in 2024 to 92 billion RMB by 2029, reflecting a remarkable CAGR of 23.7% [8] Group 3: Financial Performance - Sunmi Technology's revenue decreased from 3.404 billion RMB in 2022 to 3.071 billion RMB in 2023, before rebounding slightly to 3.456 billion RMB in 2024, indicating a net revenue growth of only 52 million RMB over three years [14] - The company's net profit for the years 2022, 2023, and 2024 was 1.60 billion RMB, 1.01 billion RMB, and 1.81 billion RMB respectively, with gross profit margins of 28.1%, 26.7%, and 28.9% [15][17] Group 4: Customer Base and Challenges - Sunmi Technology serves approximately 61,000 commercial partners globally, with a market share exceeding 10% in the Android-based BIOT solutions sector [9] - The number of customers has declined from 2,506 in 2022 to 2,262 in 2024, highlighting a significant challenge in maintaining customer relationships amid increasing competition [18][20]
商米科技转战港股:自称“全球最大安卓端BIoT提供商” “卖设备”收入占比超98% 九成产品依赖代工
Xin Lang Zheng Quan· 2025-06-27 10:25
Core Viewpoint - Shanghai Shangmi Technology Group Co., Ltd. (Shangmi Technology), a provider of commercial Internet of Things (BIoT) solutions, is transitioning from the Science and Technology Innovation Board (STAR Market) to the Hong Kong Stock Exchange, backed by major investors like Ant Group, Meituan, and Xiaomi. The company has achieved profitability from 2022 to 2024, contrasting with its previous losses during its STAR Market application [1][3][4]. Financial Performance - Shangmi Technology reported revenues of RMB 34.04 billion, RMB 30.71 billion, and RMB 34.56 billion for the years 2022, 2023, and 2024, respectively, with net profits of RMB 1.60 billion, RMB 1.01 billion, and RMB 1.81 billion during the same period [4][6]. - Despite a decline in revenue and net profit in 2023, the company has significantly improved its financial performance compared to its previous application period [4][6]. Business Model and Revenue Structure - The company claims to be the "largest Android-based BIoT provider globally," but over 98% of its revenue comes from hardware sales, indicating a reliance on a single revenue stream [3][6]. - The revenue from smart device sales for 2022-2024 was RMB 33.89 billion, RMB 30.08 billion, and RMB 34.38 billion, representing 99.5%, 98%, and 99.5% of total revenue, respectively [6][10]. Production and Cost Structure - Shangmi Technology relies heavily on OEM and ODM manufacturing, with over 92% of its products produced by third-party manufacturers, which affects its cost control and quality management [7][8][11]. - The gross profit margins for 2022-2024 were 28.12%, 26.74%, and 28.85%, which are lower than the average gross margins of comparable companies [7][11]. Shareholder Activity - Prior to the Hong Kong IPO, existing shareholders, including Ant Group's Yunxin Investment, have begun to reduce their stakes, indicating potential concerns about the company's future valuation and performance [2][13]. - Ant Group reduced its stake from 29.99% to 27.27% as part of a share transfer, reflecting a strategy to realize returns after a prolonged wait for the company's IPO [13]. Market Challenges - Shangmi Technology faces significant challenges in transitioning its business model from hardware sales to a more diversified IoT ecosystem service, which will be crucial for its valuation in the Hong Kong market [12][13]. - The company must address concerns regarding its business moat and the sustainability of its growth strategy amid competition and market dynamics [13].