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当购物中心变身艺术馆:亚洲商业体如何逆袭全球?
Sou Hu Cai Jing· 2025-06-01 08:25
Core Insights - The article highlights a transformative shift in commercial spaces across Asia, where traditional shopping centers are evolving into experiential environments that blend art, culture, and community engagement [2][3][7] Group 1: Innovative Commercial Spaces - A new commercial complex in the Yangtze River Delta integrates decorative art and futurism, featuring a 40,000 square meter waterfront area with 200 selected trees and dynamic art installations [2] - In Seoul's Gangnam district, a commercial space includes a three-story book wall and hosts cultural events, enhancing the shopping experience into a cultural journey [2] - An international city is developing a waterfront art district that incorporates ecological architecture, including a vertical forest and urban farm, creating emotional connections for consumers [3] Group 2: Experience-Driven Transformation - The shift towards "experience theaters" in commercial spaces emphasizes emotional resonance and brand storytelling, as noted by a UK commercial group founder [3] - A French consulting analyst describes this change as a "post-standardization revolution," where consumers seek aesthetic and sensory experiences akin to museums and libraries [3] - A Tokyo Ginza renovation project incorporates Edo-period aesthetics, resulting in a 40% increase in customer spending through immersive cultural experiences [4] Group 3: Emotional Value Chain - A Hong Kong commercial real estate leader emphasizes the importance of building communities with shared values through cultural events, leading to a 2.3 times higher annual spending from engaged consumers [5] - A Singapore investment report indicates that experiential commercial projects can command rental premiums of 150%-200% over traditional retail spaces, showcasing enhanced resilience [5] - The threefold benefits of these spaces include creating narrative platforms for brands, cultural landmarks for cities, and emotional anchors for consumers [5] Group 4: Technological Integration - Innovative projects in South Korea and Shanghai utilize AR technology and interactive art installations to enhance consumer engagement and experience [5] - The integration of technology in commercial spaces is becoming essential, with a focus on creating unique consumer experiences through digital interactions [5] Group 5: Cultural and Educational Shifts - A report from an international consulting firm identifies four key elements of successful experiential commercial spaces: cultural narrative, aesthetic design, technological integration, and community engagement [6] - The emergence of new academic programs in business schools reflects the industry's demand for professionals skilled in art management, digital technology, and consumer psychology [6] - The evolution of commercial spaces signifies a deeper consumer trend towards seeking spiritual fulfillment and emotional connections in shopping experiences [6][7]
入境游需做好“微服务”
Jing Ji Ri Bao· 2025-04-29 22:04
Core Insights - The upcoming May Day holiday is expected to boost inbound tourism in both first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, as well as in second and third-tier cities, which are attracting foreign tourists due to their unique cultural and scenic offerings [1][2] - There is a significant increase in demand for professional multilingual tour guide services, with a projected growth of 95 times in 2024, highlighting the need for improved language services in various tourism-related sectors [1][2] Group 1: Inbound Tourism Trends - Inbound tourism demand is shifting from mere sightseeing to deeper experiences, with a growing preference for urban, cultural, technological, healthcare, and culinary tourism among foreign visitors [2] - Cities are encouraged to innovate their tourism products by incorporating local resources and specialties, allowing tourists to engage in hands-on cultural activities [2] Group 2: Service Quality Enhancement - Improving service quality is essential for enhancing the overall tourist experience, which relies heavily on attention to detail and the warmth of the city [2] - The tourism industry is urged to adopt technology, such as smart navigation systems, to create personalized travel experiences based on tourists' interests and needs [2] - Continuous improvement in tourism quality and micro-services is necessary for cities to become must-visit destinations for international travelers [2]