Investment Rating - The report gives a "Strong Buy" rating for the company, marking its first coverage [4]. Core Insights - The company leverages an integrated "end-cloud" architecture and AI to lead in the AIoT full-scenario smart terminal market, addressing the fragmentation challenges in IoT applications [7]. - The overseas business has seen significant growth, with a 25.96% year-on-year increase in overseas revenue in the first half of 2025, indicating improved quality of growth [7]. - The smart sleep terminal business is experiencing explosive growth, projected to increase from 10.08 million yuan in 2023 to 199.00 million yuan in 2024, marking a 1871.25% increase [7]. - The company's financial performance shows strong growth potential, with a 33.95% year-on-year increase in net profit for the first three quarters of 2025 [7]. Financial Data and Valuation - Total revenue is projected to grow from 1,123 million yuan in 2023 to 2,906 million yuan in 2027, with a compound annual growth rate (CAGR) of approximately 29% [3]. - Net profit is expected to rise from 174 million yuan in 2023 to 386 million yuan in 2027, reflecting a consistent growth trajectory [3]. - The company’s price-to-earnings (PE) ratio is projected to decrease from 49.6 in 2023 to 22.4 in 2027, indicating improving valuation metrics [3]. Company Overview - The company operates in the core areas of smart sleep, smart vehicle, smart travel, and smart payment, with a focus on integrating communication, positioning, and AI technologies [11][12]. - The company has a strong shareholder structure, with the largest shareholder holding 33.88% of the shares, indicating concentrated ownership [22]. Industry Situation - The global IoT market is expected to grow from $714.48 billion in 2024 to $4,062.34 billion by 2032, indicating robust growth prospects [41]. - The Chinese IoT market has expanded significantly, with a compound annual growth rate exceeding 20% from 2012 to 2023 [41]. - The AIoT solutions market in China is projected to grow from 541 million yuan in 2020 to 1,287 million yuan in 2025, reflecting a strong upward trend [44].

Core Viewpoint - The company, Boshi Jie (301608), is focusing on AI smart sleep terminals, primarily featuring a smart bed cover that integrates algorithm models for temperature control and sleep state monitoring [1] Product Development - The company plans to continuously diversify its product offerings based on customer needs, aiming for product innovation and a multi-faceted approach to achieve steady revenue growth [1]

Group 1 - The core product of the company in the AI smart sleep sector is the smart bed cover, which incorporates sensors and temperature control features [2] - The company primarily sells its products through an ODM model, targeting markets in Europe, the United States, and Canada [2] - The company has indicated that details regarding domestic market promotion should be referenced from its official announcements [2]

Group 1: Company Overview - The company specializes in the research, development, production, and sales of IoT intelligent products, recognized as a high-tech enterprise and a "specialized, refined, distinctive, and innovative" small giant [1] - The core technologies include communication, positioning, and AI, providing intelligent terminal products and solutions for various IoT applications [1] - The mission is to empower everything with intelligence and create a better future, focusing on customer success, innovation, pragmatism, and quality [1] Group 2: Financial Performance - In 2024, the company achieved a revenue of 1.402 billion yuan, an increase of 24.85% year-on-year, and a net profit of 176 million yuan, up by 0.81% [2] - In Q1 2025, the revenue reached 348 million yuan, marking a 40.28% increase year-on-year, with a net profit of 40 million yuan, up by 14.42% [2] Group 3: Growth Drivers - In the commercial vehicle monitoring sector, there is a trend towards upgrading to intelligent video driving recorders, replacing traditional models lacking video capabilities [3] - The company has obtained product certifications in Europe, the USA, and Saudi Arabia, targeting these regions for business expansion [3] - In the passenger vehicle positioning sector, the company aims to increase its market share overseas while exploring new applications for asset positioning products [3] Group 4: Product Development - The smart sleep sector will see an expansion in product variety, enhancing market competitiveness through innovation [4] - In 2024, other smart hardware generated a revenue of 142 million yuan, reflecting a growth of 21.70% compared to 2023, showcasing the success of the company's diversification strategy [4]