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BBA“转身”求变 中国“智”造借势赋能
Group 1 - The core focus of competition in the global luxury car sector is shifting from "mechanical performance" to "intelligent experience," particularly in the Chinese market [2] - Mercedes-Benz is accelerating its efforts in automotive intelligence by collaborating with Momenta to develop a combined driving assistance system for the upcoming pure electric CLA model [2][3] - Mercedes-Benz (Shanghai) Digital Technology Co., Ltd. acquired 136 million shares of Qianli Technology at a price of 9.87 yuan per share, totaling 1.339 billion yuan [2] Group 2 - The strategic adjustments of luxury car manufacturers like Mercedes-Benz, BMW, and Audi (BBA) are driven by the need to adapt to the rapidly changing market demands in China [3] - Mercedes-Benz plans to launch at least four new models featuring the jointly developed system between 2025 and 2027, utilizing local data for training [3][4] - BMW is collaborating with Momenta to develop a new generation of driving assistance systems for the Chinese market, with the first model expected in 2026 [4] Group 3 - The integration of luxury car manufacturers with China's intelligent automotive supply chain signifies a new phase of global output for Chinese companies [5] - China's automotive supply chain is evolving from traditional components to high-value intelligent solutions, driven by a skilled engineering workforce and cost advantages [6][7] - The collaboration with BBA enhances the global recognition and influence of Chinese automotive suppliers, marking a significant shift in the competitive landscape [8][9] Group 4 - The partnerships with BBA are expected to elevate the capabilities of Chinese automotive suppliers, leading to improvements in compliance, quality control, and intellectual property management [9][10] - The first round of industry consolidation is characterized by Chinese suppliers moving from secondary to primary supplier roles, enhancing their bargaining power [10] - The second round of consolidation will see resources concentrating among leading firms, creating a more competitive and efficient industry ecosystem [10]