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2025湖南旅博会开幕 沉浸式体验引领文旅消费新潮
Zhong Guo Xin Wen Wang· 2025-12-12 14:01
Core Insights - The 2025 Hunan Cultural Tourism Industry Expo opened in Changsha, showcasing immersive experiences and innovative products in the cultural tourism sector [1][2][3] Group 1: Event Overview - The expo is themed "'Hui' Gathering Excitement · Enjoying Hunan," aiming to display new achievements in the integration of culture and tourism in Hunan [2] - The event features eight distinctive exhibition areas, including a digital (low-altitude) tourism area focusing on technology empowerment with VR/AR experiences and drone applications [2] - A culinary competition highlighting healthy Hunan cuisine, including a segment where an AI cooking robot competes against a master chef, attracted significant attention [2] Group 2: Strategic Collaborations - A strategic cooperation framework was signed between the Changsha County government and Hongli Cultural Communication (Wuhan) Co., Ltd., focusing on the establishment of esports clubs and commercial complexes [4] - Local influencers with millions of followers were appointed as "Hunan Cultural Tourism Consumption Recommendation Officers," promoting local tourism and cultural products [4] Group 3: Consumer Engagement Initiatives - The expo will host various activities, including the Hunan esports industry development conference and a travel promotion event themed around animation [4] - A total of 500,000 yuan in cultural tourism consumption vouchers will be distributed to stimulate consumer spending across multiple scenarios such as tickets, accommodation, and shopping [4]
超30万平米“海陆空”全景体验,2025海南露博会开启沉浸式汽车文旅新纪元
Zhong Guo Qi Che Bao Wang· 2025-11-10 02:16
Core Insights - The 2025 Hainan Automotive Ecological Camping Expo and Hainan Huahai Island Camping Life Carnival aims to create a high-end platform integrating industry exhibition, cultural exchange, leisure tourism, and investment promotion, showcasing new ways of automotive camping life and injecting new vitality into Hainan's free trade port construction [1][6][13]. Group 1: Event Overview - The event opened on November 8 in Hainan's Danzhou Huahai Island, featuring a theme of "People, Cars, Life, Camping Sharing" [1]. - Key leaders from various sectors, including government and automotive industry representatives, attended the opening ceremony, marking the integration of automotive culture, camping lifestyle, and Hainan's unique tourism [2][7]. Group 2: Industry Significance - The Deputy Director of the Industry Promotion Department of the Ministry of Culture and Tourism highlighted automotive ecological camping as a new hot spot in cultural tourism consumption, essential for meeting diverse leisure demands and promoting deep integration between the cultural tourism and automotive industries [6]. - The President of the China Automobile Circulation Association emphasized that the fusion of "automobiles" and "camping" creates a new travel experience and opens up vast opportunities for industry integration and value co-creation [9]. Group 3: Event Features - The expo features an innovative "Automobile + Camping + N" model, covering over 20 sectors, including camping equipment, smart RVs, low-altitude economy, and duty-free consumption, achieving full industry chain coverage [14]. - The event includes a variety of activities such as the 2025 Automotive Brand Conference, Hainan Free Trade Port Cross-Border E-commerce Ecological Conference, and various interactive projects, aiming to create a comprehensive automotive camping cultural tourism feast [36]. Group 4: Investment Opportunities - The "Danzhou Night" investment promotion segment invited businesses to share in the benefits of the free trade port's development, showcasing Danzhou's investment environment and industrial policies [20]. - The expo's scale is unprecedented in Hainan's exhibition history, with over 400 brands and more than 2,000 vehicles on display, covering various thematic areas such as automotive lifestyle and RV camping [27].