2月24日，文化和旅游部发布的数据显示：春节假日9天，全国国内出游5.96亿人次，较2025年春节假日 8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，假日游客 人数和花费均创历史新高，全国文化和旅游市场平稳有序。 "反向过年"重新定义团圆内涵，在亲情温度与个人需要之间，寻得了新的平衡点。今年春节， "反向过 年"正从小众选择迈向主流。越来越多的年轻人将父母接进自己所在的城市过年。这不仅意味着客流方 向的转变，更是一次家庭团圆模式的温情重构。与此同时，返乡的年轻群体也在悄然调整方式——他们 选择住在县城酒店，白天与家人团聚，夜晚则保留自我空间。这两种看似"反向"的出行趋势，指向同一 个事实：中国人正以自己的方式，为"团圆"注入更现代、更富弹性的时代内涵。 非遗旅游升维年俗体验。作为春节申遗成功后的第二个"非遗中国年"，非遗与旅游的深度耦合依然是春 节旅游市场的一大亮点。广东汕头凭借游神赛会成为年俗游榜首，安徽黟县、山西平遥等县域小城热度 飙升，鱼灯巡游、板凳龙等传统年俗带来泼天流量……非遗不再只是橱窗里的标本，而成为可参与、可 触摸、可带走的生活方式， ...

Core Insights - The first "Beijing International Talent Service Port" has been inaugurated in Beijing Yizhuang, aiming to enhance services for international talent through advanced technologies [1] - The service port integrates artificial intelligence and smart service applications, allowing for nearly a hundred government, business, and daily life services to be processed in a "one-stop" manner [1] - The service efficiency for international talent has significantly improved, with streamlined processes for work permits, children's education, and housing [1] Group 1 - The service port utilizes a technology-driven model to provide comprehensive services for international talent [1] - Real-time cross-language communication is facilitated through AR translation glasses that support 104 languages [1] - The Beijing Municipal Talent Bureau plans to expand service points to strengthen the global talent attraction capability [1]