Core Insights - The report by Marketplace Pulse highlights the significant growth of Chinese sellers on Amazon, projecting that by 2025, they will account for over 50% of active sellers globally [2]. Group 1: Chinese Sellers' Dominance - Chinese sellers are expected to surpass 50% of Amazon's global active sellers by 2025, marking a historic milestone [2] - Despite increased tariffs imposed by the U.S., Chinese sellers maintain a strong position on Amazon due to advantages in supply chain integration and cost control [4] - Chinese sellers possess both manufacturing and sales capabilities, allowing them to manage production and pricing directly, unlike U.S. sellers who face additional costs from tariffs and wholesale markups [4] Group 2: Amazon's U.S. Marketplace - The U.S. marketplace remains the preferred choice for new sellers, with a first-order success rate of 60%, outperforming other countries such as Japan (50%), Germany (42%), and the UK (33%) [5] - The average traffic per active seller on the U.S. platform has increased by over 30% compared to four years ago, providing more opportunities for global sellers, including those from China [6] Group 3: Amazon's Investment in Shenzhen - Amazon continues to invest in Shenzhen, China's leading cross-border e-commerce city, with the establishment of the world's first smart hub warehouse (GWD) set to open by the end of 2025 [7] - The smart hub will offer a one-stop service for storage, customs clearance, and global distribution, potentially reducing storage costs for sellers by 20%-40% [10] - Amazon's initiatives in Shenzhen extend beyond attracting sellers to include hardware research and development, with the establishment of innovation centers aimed at enhancing product and brand capabilities for sellers [10]

正值中国首个跨境电商综试区——杭州综试区设立十周年，也恰逢亚马逊全球开店业务在中国开展运营十周年的重要里程碑。日前，2025亚马逊全球开 店跨境峰会在杭州举行，现场发布"下一代跨境链（Next Generation Global Selling）" ，让跨国销售从第一天起就更简单高效，帮助亚马逊卖家迈向"上线即 售全球"的新阶段。 大会期间，亚马逊发布了突破性的Agentic AI创新，以及覆盖选品、品牌、流量、业绩分析与优化的全流程AI工具。大会揭晓了全新的卖家平台（Seller Central），致力于用生成式AI来改变卖家在亚马逊上管理业务的方式，打造下一代的在线销售旅程。 速启阶段推出跨境销售计划（Cross-border Selling），支持卖家将美、英等站点的选品库存同步至全球其他站点，由亚马逊负责跨境配送；源仓全球履 约服务（Fulfill From Origin，FFO）允许卖家货源地入仓即可全球售卖，该模式明年将扩大覆盖范围。优化阶段，卖家可借助亚马逊工具优化运营、灵活转 换阶段，依托现有库存池实现业务增长。深耕阶段可接入FBA物流，助力品牌全球化。 大会同步发布供应链重磅举措：全球首发智 ...