Omdia预测，到2027年北美市场将出现转折点，届时搭载沃尔玛CastOS设备的出货量将达到1,400万台。这一增长受益于沃尔玛收购Vizio及其CastOS平台 的扩展。在收购Vizio之后，沃尔玛迅速将Vizio出货量从2024年的480万台提升至2025年预计的660万台，增幅为37.5%。同时，亚马逊将FireTV出货量从 2024年的610万台提升至2025年预计的680万台，增幅为11.5%。 到2029年，Omdia预计，搭载沃尔玛CastOS设备的出货量将达到1,480万台，亚马逊FireTV将达到880万台。因此，这两家零售商的总出货量将达到2,360万 台，而市场规模将达到5,000万台。 Omdia电视研究负责人Patrick Horner表示："在2026年CES上，VIDAA OS经历了重大变革。该操作系统将更名为V Home OS，以体现其不仅限于电视的更 广泛角色。公司宣布与微软建立重要合作，将Copilot生成式AI功能直接整合到平台中，通过先进的AI服务提升用户体验。更名也是公司推动操作系统向 不仅支持AI、最终还可作为购物入口的战略举措的一部分。" 谷歌已将Gemini ...

要点 预计到2029年，零售商将掌控47%的北美电视操作系统（OS）市场份额，高于2025年的27%，根据Omdia 最新的《电视设计与功能洞察》显示。这一快速变化凸显了零售商正优先发展由电商推动的零售媒体广 告，而非传统的电视出货量领导地位。 这一趋势也是2026年拉斯维加斯CES上的核心主题之一，同时受到关注的还有由对话式AI驱动的功能。 从全球来看，Omdia预测电视OS市场正发展为三大不同板块。在中国，没有谷歌服务的本地化安卓生态依然占 据主导，保持 96% 稳定的市场份额，Omdia预计，这一水平将持续。在全球其他地区（不包括北美和中 国），谷歌TV目前以40%的市场份额占据领先地位，但未来市场份额将逐步被三大竞争者瓜分：Vidaa、Titan 和TiVo。 Omdia预测，到2027年北美市场将出现转折点，届时搭载沃尔玛CastOS设备的出货量将达到1,400万台。这一 增长受益于沃尔玛收购Vizio及其CastOS平台的扩展。在收购Vizio之后，沃尔玛迅速将Vizio出货量从2024年的 480万台提升至2025年预计的660万台，增幅为37.5%。同时，亚马逊将FireTV出货量从2024年 ...

Core Insights - The report by Marketplace Pulse highlights the significant growth of Chinese sellers on Amazon, projecting that by 2025, they will account for over 50% of active sellers globally [2]. Group 1: Chinese Sellers' Dominance - Chinese sellers are expected to surpass 50% of Amazon's global active sellers by 2025, marking a historic milestone [2] - Despite increased tariffs imposed by the U.S., Chinese sellers maintain a strong position on Amazon due to advantages in supply chain integration and cost control [4] - Chinese sellers possess both manufacturing and sales capabilities, allowing them to manage production and pricing directly, unlike U.S. sellers who face additional costs from tariffs and wholesale markups [4] Group 2: Amazon's U.S. Marketplace - The U.S. marketplace remains the preferred choice for new sellers, with a first-order success rate of 60%, outperforming other countries such as Japan (50%), Germany (42%), and the UK (33%) [5] - The average traffic per active seller on the U.S. platform has increased by over 30% compared to four years ago, providing more opportunities for global sellers, including those from China [6] Group 3: Amazon's Investment in Shenzhen - Amazon continues to invest in Shenzhen, China's leading cross-border e-commerce city, with the establishment of the world's first smart hub warehouse (GWD) set to open by the end of 2025 [7] - The smart hub will offer a one-stop service for storage, customs clearance, and global distribution, potentially reducing storage costs for sellers by 20%-40% [10] - Amazon's initiatives in Shenzhen extend beyond attracting sellers to include hardware research and development, with the establishment of innovation centers aimed at enhancing product and brand capabilities for sellers [10]

Core Viewpoint - InterDigital, Inc. has initiated litigation against Amazon for the infringement of its intellectual property related to video content compression and HDR technology [1][2]. Group 1: Litigation Details - The patents involved pertain to the compression of video content and enhancement of picture quality through HDR technology [2]. - Legal actions have been filed in multiple jurisdictions, including the United States Federal District Court in Delaware, Brazil's Rio de Janeiro State Court, Germany's Munich Regional Court, and the Local Division of Mannheim in the Unified Patent Court [3]. Group 2: Company Position - InterDigital prefers to resolve licensing issues through amicable negotiations but indicates that Amazon's choice to litigate reflects a preference for legal battles over negotiations [4]. - The company emphasizes the importance of fair compensation for its innovations, which are crucial for Amazon's ability to deliver high-quality content globally [4]. Group 3: Company Overview - InterDigital is a global R&D company focused on wireless, video, AI, and related technologies, providing foundational technologies for various communication and entertainment products [5]. - The company has a history of innovation in wireless technology, from early digital cellular systems to advanced 5G and Wi-Fi technologies, and is also a leader in video processing and AI research [5].

Core Insights - Walmart's acquisition of Vizio and the launch of its own operating system on the Onn. TV brand will propel CastOS to become the largest TV operating system by shipment volume in North America [2] - CastOS shipments are projected to grow from 6.5 million units in 2025 to 15 million units by 2029, surpassing competitors like Roku, Tizen, and FireTV [2] - The shift from Roku to CastOS for Walmart's Onn. brand will significantly increase its advertising capabilities and e-commerce revenue [2][3] Market Dynamics - Omdia's chief analyst Matthew Rubin noted that Walmart's integration of TV platforms will provide significant assets for revenue growth and enhance competition with Amazon [3] - Amazon's recent partnership with Roku for advertising could lead to a decline in Roku's shipment volumes as Walmart's Onn. brand takes market share [3] Competitive Landscape - Globally, the Android platform is expected to maintain a leading position, with its market share slightly decreasing from 42% in 2025 to 39% in 2029 [5] - Tizen is projected to remain the second-largest TV operating system, with a slight decline in market share from 17% in 2025 to 16% in 2029 [5] - The fastest-growing TV operating systems besides CastOS are expected to be Vidaa, increasing from 6% in 2025 to nearly 8% in 2029, and Amazon's Fire TV, rising from 4% in 2025 to just over 5% by 2029 [7] Regional Insights - Outside of China, the Android platform, including a significant share of Google TV, is expected to hold a 32% market share in 2025, indicating its dominance in the TV operating platform market [9] - The competitive landscape in Europe remains dynamic, with opportunities for expansion as retailers and platform providers observe North American trends [9]