年轻消费群体也对旅行自主权、灵活性和深度体验展现出较高渴望。 火热的夏天，中高考结束，期末周迎来尾声，大孩子小孩子一齐涌入火热的旅游市场。 OTA数据显示，今年暑期机票、酒店、门票、租车等旅游服务预订量同比去年均大幅增长，其中长线游 消费占比较去年同期提升7个百分点，西北、东北和西南地区是国内避暑游热门目的地，阿克苏、喀什 和乌鲁木齐成为 全国毕业旅行酒店预订增幅前三的城市。 "7月随着中高考志愿填报的结束，估计会有暑期游放量的情况，而暑假则是一年一度的全国文旅的大旺 季。"华南某文旅从业人士向21世纪经济报道记者表示。 同时，出境游市场呈现爆发式增长，数据显示，签证办理订单量较去年同期呈现双位数增长，提升一 成，为近三年来的峰值。海外酒店订单已覆盖全球1788个城市，较去年同期增加375个城市，部分热门 出境游目的地酒店预订量较去年同期增长近70%。 研学出境游热度攀升 今年夏天，"保留节目"亲子游、研学游依旧稳定发挥，脚步越来越远。 携程旅游北京鸿坤广场店的负责人许凯表示，中小学陆续明确暑期放假安排后，家长到店咨询暑期游、 研学游产品的情况显著增多。 广之旅相关负责人也向21世纪经济报道记者表示，出游主力 ...

中国信息协会常务理事、国研新经济研究院院长朱克力在接受《证券日报》记者采访时表示，暑期家庭出游需求旺盛，带 动了整体旅游消费的活跃。同时，红色游、康养游等细分市场也在升温，反映出游客需求的多元化。旅游列车和银发专列的增 开，说明市场对不同群体的覆盖更全面。整体来看，暑期旅游市场呈现出需求旺盛、产品丰富、体验升级的特点。 在北京海淀区一家旅行社，门店负责人正忙着向客户介绍暑期亲子游产品。他告诉记者，近期线上线下咨询量激增，国内 最热门的是新疆、云南、甘肃等地，上海、广州、杭州等传统热门城市咨询量也很大，此外，与主题乐园、各类博物馆、热门 演唱会相关的城市均是热门选择。 谈及如何进一步激活暑期旅游消费潜能，朱克力建议从供给和需求两端发力。供给端要持续创新旅游产品，如开发更多主 题列车、定制化旅游线路，满足不同群体的个性化需求；同时，提升服务质量，如优化列车设施、提供更贴心的导游服务，让 游客的旅行体验更舒适。需求端可以通过政策引导和宣传推广，如发放旅游消费券、推出暑期优惠活动，刺激家庭出游的意 愿。此外，加强区域间的旅游合作，整合资源打造跨地区旅游线路，吸引更多游客，持续释放消费潜力。 付一夫认为，要进一步优化服 ...

暑期旅游市场迎来预订热潮，出游人次同比增长显著，出境游和亲子游成为主力。 如火如荼的暑期旺季即将到来，近期暑期旅游预订热潮的序幕已拉开。根据携程、同程、途牛、去哪儿和飞猪等旅游平台 数据显示，截至目前的暑期预订出游人次较去年同期增长超35%。其中，出境游预订出游人次同比增长60%。 毕业游、亲子游高峰来临，这些城市最火 出境游小众目的地受青睐 日前，暑期出境游市场已呈现爆发式增长。携程数据显示，今年暑期签证办理订单量较去年同期呈现双位数增长，提升一 成，为近三年来的峰值。这股热潮背后，是家庭亲子出游意愿的集中释放与长线深度游需求的结构性升级。"全家一起看世 界"成为今年暑期的鲜明主题，暑期家庭办签、亲子办签量同比劲增16%，占整体签证订单量的22%，这意味着每五个办理 签证的游客中就有一个是家庭群体。 携程方面表示，暑期出境长线游复苏势头强劲，尤其以欧洲申根地区表现最为亮眼。意大利、挪威、德国等目的地的出行 意愿大幅提升，相关签证办理量同比涨幅超过80%。传统的亚洲短线目的地如日本、韩国依旧火爆，日本、韩国、美国、 澳大利亚、英国、法国、加拿大、越南、意大利、新西兰位列最受欢迎的Top10签证办理国家/地区。 ...

央视网消息：暑期临近，旅游市场迎来新一轮消费热潮。高考学子毕业游正当时，中考结束后，还将迎来一波出行小高峰。 在深圳一家旅行社营业部，负责人温冉正忙着向客户介绍暑期亲子游产品。她告诉记者，近期线上线下咨询量激增，部分家长计划中考一 结束，就立即带孩子出游。 深圳某旅行社下梅林营业部负责人 温大冉：现场咨询量大概会比去年增加30%左右。出行的高峰期，一般是在七月底到8月上旬。国内首 先最受欢迎的就是新疆西北，然后其次就是云南、华东。 记者走访多家旅行社了解到，当前正值高中毕业生出游旺季，适合年轻人组团出游的线路备受青睐。同时，游客对小众化、深度化旅游产 品的需求显著上升。比如，川西格聂南线作为近两年兴起的小众路线，因商业化程度低，深受学生群体欢迎。 深圳另一家旅行社负责人表示，今年出境游同样火热。针对青少年的独立营及亲子研学路线需求旺盛，日本、新加坡、马来西亚、韩国成 为暑期热门目的地。 各大在线旅游平台数据显示，今年毕业旅行市场呈现多元化特征，"亲子陪同""说走就走""追求情绪价值"成为中高考毕业生出游的新趋 势。 广东多地景区送"毕业礼包" 考生凭证可享专属福利 考试结束，准考证可不要乱丢，这个证件的含金量 ...

Core Insights - The combination of the Dragon Boat Festival and Children's Day has significantly boosted domestic tourism and cultural consumption, with a projected 119 million domestic trips and a total expenditure of 42.73 billion yuan during the holiday period, reflecting a year-on-year increase of 5.7% and 5.9% respectively [1] - The popularity of family-oriented travel products and activities has surged, particularly in short-distance trips and cultural experiences, driven by favorable weather conditions and local festivities [3][4] Domestic Tourism Trends - The Dragon Boat Festival has led to a notable increase in local tourism, with regions like Guangdong and Hunan experiencing significant boosts in cultural and culinary tourism, exemplified by a 34% increase in orders in Huizhou and a 193% rise in "Dragon Boat Rice" orders [1] - Family travel has become a new trend, with families opting for short trips and accommodations that cater to children, resulting in an average spending of over 5,000 yuan per family for a weekend getaway [4] Inbound Tourism Growth - Inbound tourism has seen a remarkable increase, with orders for inbound travel during the Dragon Boat Festival rising by nearly 90%, particularly to major cities like Shanghai, Beijing, and Guangzhou [4][5] - The ticket sales for popular inbound tourist attractions have more than doubled, indicating a strong recovery and interest in China's tourism offerings [5] Government Initiatives - The Beijing government has launched a comprehensive action plan to enhance inbound tourism services, focusing on product development, marketing, and service improvements, with 22 specific measures aimed at boosting visitor numbers [6] - Experts suggest that expanding visa-free policies and enhancing targeted marketing strategies can further capitalize on the growing interest in China's cultural and natural heritage among international tourists [5]

Core Insights - The tourism market in Hainan is experiencing a surge in family-oriented travel during the overlapping holidays of Dragon Boat Festival and Children's Day, with family orders accounting for 35% of bookings [2] - Hotel bookings for family rooms have seen a significant increase, with a 45% rise in searches for family-friendly accommodations compared to the same period last year [2][3] Group 1: Hotel Industry - Hotels in Hainan are adapting to the growing demand for family travel, with many reporting increased inquiries and bookings for family rooms and activities [3] - Specific hotels, such as Hyatt Place and voco, are offering tailored family packages that include various activities, enhancing the overall experience for families [3] Group 2: Activities and Attractions - Various unique activities are being organized across Hainan to attract family visitors, such as the "Children's Day Painting Carnival" at the Wenchang Mulan Bay, which allows children to engage creatively while learning about local culture [3] - Popular attractions like the Donggu Ridge Scenic Area are seeing increased family visits, with parents and children participating in outdoor activities to enjoy the natural beauty of the island [4] Group 3: Transportation Trends - The trend of renting cars for self-driving tours has gained popularity among families, with a 47% increase in rental bookings during the holiday period [4] - Hainan cities, particularly Sanya, are ranked among the top destinations for self-driving tours, indicating a shift in travel preferences among families [4] Group 4: Future Outlook - As the summer season approaches, Hainan's tourism enterprises are preparing to launch more diverse and high-quality products to meet the evolving demands of family travelers [4] - The "Tourism+" model is being utilized to enhance product offerings and service quality, aiming to provide a fulfilling experience for all visitors [4]

智通财经记者 | 王婷婷 这个"五一"假期，文旅市场热度持续发酵。国内文旅市场不仅呈现出"多点开花"的特征，吸引众多海外 游客来华，"China Travel"（中国游）热度也居高不下。 史上最火"五一"带动了消费热潮。据文化和旅游部数据中心测算，假期5天全国国内出游3.14亿人次， 同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%，人均出游消费金额同比去年"五 一"假期大幅增长。 这期间，年假+公共假期连休开始流行，"拼假"游客同比增三成。假期更长，消费者选择空间增大，包 括长线游、亲子家庭与携宠出游、邮轮游、国潮文化赋能旅游、"反向旅游"带火乡村游等，表现都十分 亮眼。 国内文旅市场强势复苏，入境游市场也在这个小长假迅速"出圈"。"来沪扫货""老外拖着行李箱去义乌 采购"等话题引爆"五一"社交圈，免签政策、中国的离境退税政策等激发海外游客的"中国购"欲望，也 加速了"旅游+购物"模式的发展。 Eric（化名）"中国游"的首站选择在上海，他告诉智通财经，来之前就知道"五一"期间中国到处都上演 着"人从众"景象，"这是中国公共假期著名的人山人海，同样是一道风景，氛围很好。" "五一旅游 ...