Core Viewpoint - The article highlights the participation of Bank of Communications at the 6th consecutive China International Fair for Trade in Services, showcasing its innovative financial services and products aimed at supporting the real economy and enhancing people's livelihoods. Group 1: Financial Services and Innovations - Bank of Communications has developed various innovative financial products such as "Jiao Yin Torch Loan," "Jiao Yin Venture Capital Loan," "Foreign Trade Quick Loan," and "Carbon Asset Pledge Financing" to demonstrate its commitment to serving the real economy and promoting regional economic development [1][2]. - The bank's "Jiao Yin Torch Loan" targets growing technology-based small and micro enterprises, utilizing a unique big data approval model to address their financing challenges [2]. - The "Jiao Yin Venture Capital Loan" employs a loan and external direct investment model to broaden financing channels for technology enterprises through partnerships with quality investment institutions [2]. Group 2: Cross-Border Financial Solutions - The bank has established a "Cross-Border Financial Zone" to provide comprehensive financial support for enterprises looking to expand internationally or attract foreign investment, featuring solutions like "Foreign Trade Quick Loan" and "E-commerce Pass" [2]. - The focus on cross-border finance aligns with the bank's role as a key player in facilitating high-level opening-up [2]. Group 3: Retail Services and Community Engagement - At the retail business exhibition, the bank showcased its capabilities in providing over 130 Beijing government services and 200 additional services from neighboring regions, enhancing public service accessibility [3]. - The bank has developed a housing rental deposit management and rent supervision system to support new citizens in securing housing [3]. - In the silver economy sector, the bank offers a range of services including pension accounts, insurance, and trust products to cater to the needs of the elderly population [3]. Group 4: Interactive Activities and Community Outreach - To enhance audience engagement, the bank organized various interactive activities, including showcasing high-quality card designs that blend traditional culture with modern technology [4]. - The bank continued its tradition of offering promotional activities, allowing participants to win various merchandise [4]. - Educational sessions such as "Fund Management Lectures" and "Anti-Fraud Courses" were held to promote financial literacy and support the fair's role as a bridge for communication [4].

Core Insights - The government aims to boost consumption and improve investment efficiency as part of a strategy to expand domestic demand, with financial institutions playing a key role in supporting consumer spending [1] Group 1: Financial Support for Consumption - The People's Bank of China and six other departments issued guidelines to enhance financial services for consumption, outlining 19 key measures to promote consumer spending [1] - Financial resources are being directed towards key consumption sectors such as wholesale retail, accommodation, dining, entertainment, tourism, education, and resident services, signaling a recovery in the consumer market [1] Group 2: "Most Red Friday" Campaign - The "Most Red Friday" campaign by Bank of Communications has been a staple for 15 years, evolving into a weekend consumption ritual for customers [2] - The campaign has been upgraded to include a "Direct Access" feature, allowing cardholders to participate in exclusive offers and promotions, enhancing the consumer experience [2][3] - The campaign effectively covers high-frequency consumption scenarios like takeout, commuting, dining, and fuel, making discounts easily accessible [3] Group 3: "Hundred Counties, Ten Thousand Stores" Initiative - The initiative targets third and fourth-tier cities, aiming to stimulate consumption by providing financial services and reducing costs for residents [5] - The program has reached nearly 100 counties, focusing on small, frequent purchases and creating a year-round discount ecosystem across various sectors [5] - The initiative also supports trade-in and discount activities for high-quality products, aligning with national consumption promotion policies [5][6] Group 4: Localized Marketing Strategies - The Sichuan branch of Bank of Communications has established dedicated points in key commercial areas, offering new customers immediate benefits and discounts [6] - The bank's efforts in local markets aim to enhance consumer experience and provide tangible financial benefits, reinforcing its role in promoting consumption and improving living standards [6]

Core Viewpoint - The article emphasizes the strategic deployment of expanding domestic demand through consumption and investment efficiency, highlighting the role of financial institutions in promoting consumption and improving residents' quality of life [1][8]. Financial Support for Consumption - In June, the People's Bank of China and six departments issued guidelines to support consumption, outlining 19 key measures to enhance financial services in the consumption sector [1]. - The focus is on key consumption areas such as wholesale retail, accommodation, dining, entertainment, tourism, education, and resident services, signaling a recovery in the consumption market [1]. "Most Red Friday" Campaign - The "Most Red Friday" campaign by Bank of Communications has been a marketing initiative for 15 years, becoming a ritual for weekend consumption since 2010 [2]. - The campaign has been upgraded to include a "Direct Access" feature, allowing cardholders to participate in exclusive offers and promotions every Friday, enhancing customer engagement [2][3]. "Hundred Counties, Ten Thousand Stores" Initiative - The "Hundred Counties, Ten Thousand Stores" initiative targets third and fourth-tier cities, aiming to stimulate local consumption and reduce costs for residents [5]. - The initiative has reached nearly 100 counties, providing a one-stop discount chain for essential consumer goods and services, thus supporting the upgrade of consumption in these areas [5][6]. Digital Ecosystem and Differentiated Services - The Bank of Communications is leveraging digital ecosystems and differentiated services to enhance its role in promoting consumption and expanding the financial ecosystem [8]. - The bank's efforts are aimed at activating consumer credit and meeting diverse customer needs across different regions [8].