新春脚步临近，乌苏市各大门店早已挂满红灯笼、贴上年味装饰，年货专区、生鲜柜台人头攒动，市民 们提着购物篮穿梭其间，挑年货、选鲜蔬，忙着为阖家团圆备足好物，卖场里一派热闹的新春采买景 象。为了让市民买得方便、吃得新鲜，新疆维吾尔自治区乌苏市各大商超延续春节不打烊传统，还针对 性调整营业时间、上新鲜品、加码线上福利订购，全方位保障新春消费需求。 针对新春家宴的高品质食材需求，娄楼超市还在娄楼购物优选APP上线了绿亿园单冻龙虾、黄金鲍鱼、 多宝鱼、深海金鲳鱼等高端水产的线上预售到店取货业务，为年夜饭餐桌添彩。针对节日里激增的线上 订单，娄楼超市提前统筹了力量、确保线上下单后能快速到店取货。 从线下卖场的热闹采买到线上的便捷下单，娄楼超市用丰富的商品、贴心的服务，全方位保障市民的新 春消费，让市民在浓浓年味里，轻松置办年货，守护万家团圆的幸福时刻。 乌苏市市场监管局党组书记、副局长苏红涛说："近日，乌苏市市场监管局开展'迎春护航'专项行动， 聚焦春节消费热点，深入市场一线开展检查，同时送法上门，为商户开展合规经营精准指导，全力保障 群众安心消费、祥和过节。"（ 杜志锋 马红忠 马婧） 针对节前年货采购高峰，娄楼购物超 ...

Core Insights - The article highlights a shift in consumer behavior towards more rational and needs-based purchasing in the grain and oil market during the pre-Spring Festival period, with a notable increase in the popularity of high-quality and health-oriented products [1][2][4]. Group 1: Consumer Behavior - Families are increasingly adopting a "needs-based" purchasing approach rather than stockpiling goods, as evidenced by a twofold increase in rice sales in the month leading up to the festival [2]. - Online sales data from JD.com indicates significant growth in rice and oil products, with small rice sales increasing by 247% and soybean oil by 149% since the start of the New Year festival [2]. - Consumers are seen carefully selecting products, with a focus on quality rather than quantity, as shopping convenience has reduced the need for bulk purchases [2][4]. Group 2: Product Trends - There is a rising demand for regional specialty grain products, such as Wuchang rice and other local brands, which are prominently displayed in supermarkets [2]. - Dry goods, particularly mushrooms and other fungi, are experiencing a peak in sales, with various types being marketed as essential for festive cooking [3][4]. - Gift boxes featuring healthy products like olive oil and organic grains are becoming popular, reflecting a trend towards health-conscious gifting [3][4]. Group 3: Quality and Certification - Consumers are increasingly prioritizing products with "organic certification" and clear origin labeling, indicating a shift towards quality over mere quantity [4][5]. - Products that combine organic certification with traceability are gaining a competitive edge in the market, as seen in the prominent placement of organic rice and specialty grains in stores [5]. - The trend towards health-oriented products is also evident in the popularity of oils with zero trans fats, which are attracting consumer attention [5].