文 | 红餐智库 本文看点： 1.2025年第三季度餐饮行业概况； 2.2025年第三季度西式快餐、粉面、茶饮、咖饮、面包烘焙、火锅品类产品上新速览； 3.2025年第三季度新锐餐饮品牌和供应链新品亮点。 01餐饮行业景气指数先增后降，行业进入理性增长与高质量竞争的新阶段 2025年第三季度，我国经济整体呈现稳中有升的态势，但是增速连续3个月出现放缓。国家统计局数据 显示，2025年7月至9月，全国社会消费品零售总额同比增速由3.7%降为3.0%。 餐饮领域，餐饮收入同样出现了放缓。国家统计局数据显示，2025年7月至9月，全国餐饮收入同比增速 出现一定的波动，呈现先涨后跌的走势，9月全国餐饮收入同比增速仅为0.9%。下面将从餐饮行业景气 指数、门店数情况以及人均消费等方面进行详细解读。 1.餐饮景气指数：第三季度全国餐饮景气指数先增后降，暑假与毕业季带动餐饮行业景气回升 2025年第三季度全国餐饮行业景气的大幅上升与7月、8月的暑假以及毕业季聚餐出游有关，长假期促使 家庭出游与外出就餐，毕业季带来聚会聚餐，都造就了行业的景气度有所回升。 具体到重点赛道的景气指数来看，第三季度五大赛道景气指数在波动中降幅明显 ...

Core Insights - The charm of mass sports events lies in their grassroots appeal, with local cultural characteristics and widespread participation driving their popularity [1][2] - Mass sports events in China are experiencing robust growth, but challenges such as cultural neglect and homogenization remain prevalent [1] - Successful events, like the Shaanxi Three-on-Three Basketball League, demonstrate the importance of community engagement and tailored formats to enhance participation [1] Group 1 - Mass sports events like "Su Super" have gained recognition due to their local characteristics and the enthusiasm of participants [1][2] - The development of mass sports events requires a focus on local culture and community needs to avoid the pitfalls of imitation and sameness [1][2] - Events should be designed to be accessible and relatable to the public, fostering a sense of community and increasing their appeal [1] Group 2 - Successful mass sports events are rooted in local cultural contexts, as seen in examples like Guizhou's "Village BA" and Hainan's "Village Volleyball" [2] - The integration of local culture into sports events can create unique event identities that resonate with the community [2] - A long-term vision that prioritizes local needs and cultural distinctiveness is essential for the sustainable development of mass sports events [2]