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2025山西非遗好物发布 65件精品引领非遗消费新风尚
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-29 00:22
Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]