非遗+时尚
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以南京时装周为笔,书写南京城市时尚品牌新名片
Xin Lang Cai Jing· 2026-01-11 21:22
(来源:新华日报) 从2018年首届仅20余家省内品牌参与的区域活动,到2025年吸引计文波、荣萍、万帛云锦、云裳华服、 阿迪、耐克等100+国内外品牌、线上曝光量近亿的国内标杆,戴玉雷通过近二十年的战略操盘,将 FGMD南京国际时装周从单纯的"秀场活动"升维为南京城市时尚品牌的核心载体。其核心逻辑在于:以 时装周为支点,深度绑定城市文化基因、商业资源与产业需求,让时尚成为南京"国际消费中心城市"建 设的具象表达。 发布"金陵时尚宣言",提出"每一场秀都是南京的流动名片",将时装周与南京"六朝古都"的城市形象深 度绑定; 战略定位锚定:让时装周成为城市的"时尚身份标签" 戴玉雷从创办之初便跳出"单纯办秀"的思维局限,将时装周定位为城市时尚品牌的"孵化器"与"传播 器",通过三大定位策略构建差异化竞争力: 差异化定位 避开泛时尚内卷,聚焦"专业+文化"双核心 面对市场上多元的时尚活动,戴玉雷明确FGMD南京国际时装周的"双核心"定位——专业服装发布为 体,南京文化为魂,与侧重"生活方式跨界"的其他时尚周形成鲜明区隔。正如他在2025年江苏品牌建设 大会上所言:"南京的时尚不该是跟风模仿,而应是云锦与天际线的对话 ...
攀枝花非遗探索双向突围 向外“破圈”出海 向内“扎根”生长
Si Chuan Ri Bao· 2025-10-22 00:13
Core Viewpoint - The recent rise in popularity of the Salt Edge Lisu ethnic clothing is attributed to its integration into both international fashion events and local sports, showcasing a blend of traditional craftsmanship and modern design, thereby enhancing cultural influence and economic benefits for the local community [5][6][9]. Group 1: Cultural Integration and Fashion - The Salt Edge Lisu clothing was featured in the 2025 Third China-France Fashion Week, collaborating with the Paris haute couture brand INCLOVER, highlighting a fusion of ethnic aesthetics and international fashion [5]. - The clothing also made an appearance at the "Chuan Chao" sports event, where performers donned Lisu attire, creating a dialogue between sports and art [5][10]. - The Lisu clothing's design incorporates elements of nature and cultural symbolism, such as the use of fire grass for weaving and colors representing natural phenomena, which has been modernized for contemporary fashion [7]. Group 2: Economic Impact and Community Development - The local government has established four intangible cultural heritage (ICH) training centers and seven ICH workshops, leading to over 1,000 villagers achieving employment with an average annual income increase of over 5,000 yuan [9]. - The total output value of ICH-related industries is projected to exceed 1.8 billion yuan in 2024, indicating significant economic growth driven by cultural heritage [9]. - The model of "ICH inheritance—creative design—market operation—benefiting rural areas" is effectively increasing income and improving livelihoods for local residents [9]. Group 3: Educational and Community Engagement - Local schools have integrated ICH into their curricula, offering over ten courses related to traditional crafts, thereby fostering interest among students [11]. - The community actively participates in ICH activities, with events that engage both children and adults, promoting cultural awareness and preservation [10][11]. - The local government aims to enhance the protection and transmission of ICH through various initiatives, including the establishment of traditional craft workstations and the development of cultural products [12].
从深山到T台 楚雄彝绣如何“绣”出亿元产业
Xin Hua Wang· 2025-10-19 07:46
Core Viewpoint - The 2025 Silk Road Cloud Garment and Colorful Yunnan Ethnic Costume Culture Festival showcases the integration of traditional Yi embroidery with modern fashion, highlighting cultural heritage and economic opportunities in Yunnan Province [1][3]. Industry Summary - The festival features a cultural market with over a hundred cultural enterprises and cooperatives, displaying Yi embroidery clothing, ethnic embroidery creative products, and local specialties, attracting numerous visitors [3]. - The Yi embroidery industry has evolved from self-use to a broader market, utilizing a model of "design training + order distribution" to connect cooperatives, enterprises, and embroiderers, providing income opportunities for local Yi women [3][7]. - As of now, 77 Yi embroidery workshops and 513 village-level embroidery studios have been established in Chuxiong Prefecture, creating a comprehensive industrial network [5][7]. Economic Impact - The Yi embroidery industry in Chuxiong Prefecture achieved a production value of over 11.3 billion yuan in 2024, employing more than 60,000 embroiderers, including over 2,000 disabled embroiderers who earn stable incomes through their skills [7]. - In the first half of 2025, the industry’s production value surpassed 7 billion yuan, reflecting a year-on-year growth of 10.9% [7].
五指山受邀参加中国国际时装周
Hai Nan Ri Bao· 2025-09-06 00:01
Core Viewpoint - Wuzhishan City will participate in the 2025 China International Fashion Week, showcasing a fashion show that integrates traditional Li and Miao embroidery with modern design concepts, highlighting the cultural heritage and craftsmanship of these ethnic groups [1] Group 1: Event Details - The fashion show titled "Cloud of Orchid Garments" will take place from September 6 to September 8, featuring a blend of intangible cultural heritage and contemporary fashion [1] - Wuzhishan will present 5 traditional Li and Miao outfits and 5 collaboratively designed garments with international designer Tan Yanyu during the event on September 7 [1] Group 2: Cultural and Economic Impact - The event serves as a significant showcase for Wuzhishan's intangible cultural heritage and is a strategic move to promote cultural industry development in ethnic regions [1] - The "intangible cultural heritage + fashion" model has been adopted to connect local artisans with renowned designers, facilitating the entry of traditional crafts into high-end markets [1] - Local initiatives include training intangible cultural heritage inheritors and establishing workshops, making ethnic clothing a vital driver for employment and rural revitalization [1]
2025山西非遗好物发布 65件精品引领非遗消费新风尚
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-29 00:22
Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]