中国发展网讯 赵志斌 记者郭建军报道 "十四五"以来，山西省文化和旅游厅锚定文旅强省建设目标，深入推进文旅融合，推动文化旅游业实现跨越式发 展。近日，山西省文旅厅厅长王爱琴在"高质量完成'十四五'规划"系列新闻发布会上，系统介绍了相关成就与未来展望。 一、文化传承焕新彩，公共服务惠民生 山西立足深厚文化底蕴，推动优秀传统文化创造性转化、创新性发展。文艺创作成果丰硕，荣获国家级重要奖项及项目34项，国家艺术基金项目累计入选 264个，戏曲"梅花奖"及"小梅花"获奖数量位居全国前列。 非物质文化遗产保护传承体系不断完善。晋中国家级文化生态保护区成功创建并获命名，全省国家级非遗代表性项目达182项、传承人198人，数量位列全 国第三。通过实施非遗品牌焕新计划，推动非遗项目与知名品牌跨界合作、与现代设计及数字技术结合，开发出"山西非遗好物"系列文创与国潮产品，让 古老非遗走进现代生活。 公共文化服务持续提质增效。"免费送戏下乡"累计超8万场，"五个一批"群众文化惠民系列活动深入实施，基本公共文化服务均等化水平显著提升。公共 文化设施网络日益健全，新型公共文化空间不断涌现，智慧图书馆、公共文化云建设让优质文化资源直达群 ...

Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]