中经记者 陈雪波 晋中报道 马年新春，三晋大地年味正浓，今年的春节旅游市场呈现出别样的"潮味"。《中国经营报》记者走访发 现，从县城街头的传统民俗到景区乐园的智能交互，一场传统与现代的深度对话正在全国各地生动上 演。 正月初四，山西省晋中市寿阳县街头人头攒动，锣鼓喧天。虽然天气还有些寒冷，但县城的朝阳阁广场 早已聚集了大批市民和游客，大家纷纷举起手机，拍下一个个精彩瞬间，迫不及待地分享给远方的亲 友。 让大家如此热情的，是一场场原汁原味的非遗民俗表演。傩舞艺人戴着古朴的面具，舞姿刚劲有力；河 蚌舞、耍叉、穆氏形意拳等传统节目轮番登场。这些流传百年的民间技艺，在这个新春佳节重新焕发光 彩。 "这些表演我们小时候过年常见，现在带孩子来看看，也是希望他能记住这份老味道。"带着一家老小观 看表演的寿阳市民张先生告诉记者。 在寿阳县第一职业中学，同学们正在加紧排练"大竹马"和傩舞，为即将到来的晋中市和寿阳县社火表演 做准备。据介绍，寿阳大竹马是流传于该县平头镇郭家沟村一带的民间戏曲剧种，距今已有700多年历 史，集高跷、竹马、武打于一身，2008年被列入省级非遗代表性项目名录。 学生们身着戏服，脚踩半截高跷，腰间系着竹 ...

Core Viewpoint - The integration of traditional Tujia weaving with modern design and technology is driving economic growth and cultural preservation in Zhangjiajie, Hunan Province. Group 1: Cultural Significance - Tujia weaving, known as "Xilankapu," serves as a "living text" for the Tujia people, encapsulating their history and cultural values through intricate patterns that reflect their observations of nature and aspirations for a better life [2][4]. - Each design, such as "Forty-eight Hooks" and "Magpie Disturbing Plum," carries deep cultural meanings, symbolizing unity and hope for a prosperous life [2]. Group 2: Economic Development - The company has developed over 600 products that blend traditional weaving with modern aesthetics, achieving sales in more than 30 countries and regions, with a projected revenue exceeding 90 million yuan by 2025 [2]. - The "Mama Factory" model has created job opportunities for over 700 women, allowing them to balance family responsibilities with stable income, averaging 6,000 to 7,000 yuan per month [4]. Group 3: Education and Training - A partnership with Zhangjiajie Tourism Vocational School aims to establish a training base, integrating weaving into the curriculum and producing over a hundred skilled "campus weavers" [6]. - The initiative encourages youth participation in traditional crafts, ensuring the continuation of Tujia weaving as a living practice rather than a museum artifact [6]. Group 4: Future Plans - The company plans to expand production and establish standardized workshops for intangible cultural heritage, enhancing international design collaborations to promote Tujia weaving globally [6].

Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]