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聚焦2025广州车展 上汽大众陶海龙:锚定“合资2.0”新时代 以“战略定力”穿越周期
Ren Min Wang· 2025-11-29 06:39
Core Insights - The 23rd Guangzhou International Auto Show showcased new products and technologies, reflecting the vitality and transformation of the Chinese automotive industry as it approaches the end of the 14th Five-Year Plan [1] - SAIC Volkswagen is entering a "2.0 era" for joint ventures through comprehensive innovation across products, systems, and the supply chain [1] Product Strategy - SAIC Volkswagen plans a significant product year ahead, introducing the new ID.ERA series, which includes pure electric, hybrid, and range-extended vehicles, with the flagship "9 series" SUV setting a new market standard [2] - The "Oil-Electric Intelligence" strategy has been deepened, enhancing smart driving features across various models, ensuring that both electric and fuel vehicle users can enjoy advanced technology [2] System Innovation - The brand renewal is encapsulated in the values of "progressive, reliable, and caring," focusing on cutting-edge technology, strengthening traditional advantages, and enhancing customer service [3] - The company emphasizes a healthy ecosystem for dealers, advocating for a cooperative relationship where dealers can profit, avoiding strategies that lead to initial losses for them [3] Industry Collaboration - The automotive industry is characterized by a long supply chain, where core competitiveness lies in understanding and integrating core technologies rather than complete self-reliance [4] - SAIC Volkswagen aims to act as an "industry coordinator," fostering open collaboration with top global partners to promote high-quality development in the Chinese automotive sector [4] - Recent regulatory changes and a shift towards rationality in the industry are seen as positive signs for the future health and sustainability of the automotive market [4]